At Coode, our work is centred on improving results through a focus on organisational culture – the habits, mindsets and behaviours of an organisation. We believe that organisations are, at their heart, human enterprises. We improve the performance of organisations by working with CEOs and leadership teams to enact deeply-rooted cultural change. It's all we do. Typically, we are engaged in times of transformation or simply when a team or organisation wants to improve effectiveness, align culture to strategy - and to make strategy happen. www.coodeassociates.com

1. Inspiring Performance Cultures

2. Internal
| Coode is specialist consultancy that works with leaders and their teams to transform the
performance of organisations through enacting deep-rooted behavioural and cultural change.
Whilst not the only lever to transforming performance, we believe aligning mindsets and behaviours at the
individual and collective level is the most important success factor. This is where we specialise - it’s all we do.
Although our work is always tailored to a client’s specific situation and context, we follow a number of core
principles:
| We believe that, in order to create a sustainable change in behaviours, both the internal and the
external drivers of behaviour must be addressed and aligned, as demonstrated below:
“The Coode Associates system for aligning behaviours and generating belief made an
essential contribution to our success in delivering a step change in performance.”
Martin Glenn - CEO, United Biscuits
Influences on Behaviour
An organisation’s culture is a direct reflection of its leadership, so our work starts at the top. We
focus on an organisation’s leadership to ensure that their behaviours are aligned with what they say.
Recognising that changing behaviours takes time, we partner with our clients over a period of time,
flexing to their agenda and capabilities.
Our work addresses both the structural aspects of a business (processes, policies and structures)
as well as the mindsets and behaviours (culture). Both elements should act in an integrated and
complementary way for a shift in ways of working to occur.
The Coode team are practitioners, having held senior positions in large organisations ourselves,
meaning we understand our clients’ world and can apply practical solutions.
We also believe that sustainably transforming culture is not a mystic art, but should be approached
in the same way as any other major transformation: with rigour, structure, governance and metrics.

3. To find out more visit our website at www.coodeassociates.com or
contact us on T: +44 (0)20 8239 8260 | E: info@coodeassociates.com
| The Coode Offer
Team
Effectiveness
Culture
Transformation
Culture
Diagnostics
Board
Effectiveness
Leadership
Explorations
Executive
Coaching
Purpose
& Direction
Values
Definition
We bring
humanity back
into leadership
Charlie Coode Cath Hird Louise Barfield Richard Charrinton Claire Derry Ellen Madsen Jonny Searle Ginny Ertl
Corinne Michell Janet Clive Fiona Vertigan Mike Grindle Alex Johnson Claire d’Aboville Mike Pringle Sophie Appleby
| The Coode Team
We are a diverse team of seasoned practitioners spread over 5 countries, representing 6 different nationalities and
with an ability to work in multiple languages. Our experience in leadership positions spans a variety of industries and
geographies at board and executive level.

4. Our work is centred on improving
results through a focus on
organisational culture – the habits,
mindsets and behaviours of an
organisation. We are not strategy
experts; we are experts at making
strategy happen.
Coode Associates Limited, Friars House, 2 Friars Lane,
Richmond Upon Thames, TW9 1NL, United Kingdom
T: +44 (0)20 8239 8260
E: info@coodeassociates.com
www.coodeassociates.com