The COO supports the CEO and focuses on optimizing day-to-day operations. The COO leads various internal departments and is responsible for leadership, strategy, policy management, operations management, functional management, process management, sales management, quality management, reporting management, relationship and communication management, people management, performance management, infrastructure, compliance management, finance, HR, customer service, and conflict management. The COO translates corporate strategy into policies and ensures achievement of strategic goals through effective systems and relationships.