This document provides an overview of Andrew Woolbert's presentation on conversion rate optimization strategies. The presentation covers techniques for improving affiliate sites, landing pages, and checkout processes. It emphasizes testing approaches like A/B testing and monitoring analytics and abandonment rates. The goal is to share low-cost tactics and tools that can help affiliates and marketers improve profits by increasing conversion rates.

1. Conversion Rate Optimization
Beat Competitors and Get Paid
Andrew Woolbert
https://gem.digital
andrew@gem.digital
+1-512-560-5030

2. The Power of PowerPoint | GEM.Digital 2
Please do not record this presentation.
Today’s contents should be kept secret because they are too useful :D
WELCOME!
My Background
• Saas, eCommerce, eLearning
• Affiliate Manager, Director of Affiliate, Product Manager
Wins
• Grew 40+ million-dollar company after 6 years of declines
• Grew a company that lost 13 million the previous year
• Part of two teams that grew brands to over 1 million customers

3. Why Care?
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1
It takes talent to turn it into profits
Anyone Can Buy Traffic
2
Affiliate Manager & Affiliate &
Entrepreneur
Advancement
3
The world looks different when you
understand these strategies
Mindset
4
25 strategies can make you better than
99.8%
It’s Easy
5
This isn’t wishy washy stuff – There is
data to prove it
Analytical
6
With so many free and cheap tools,
there isn’t an excuse
It Doesn’t Cost Much

4. Mindset-Cheesy Works
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Reassure AnalysisTell Them
What to Do
Cheer
Them On
Make It
Simple
Always Be
Testing
• Trust Seals
• Money Back
• Reviews
• Check
Daily
• Watch
Videos
• Arrows
• Clear CTA’s
• Steps 1, 2, 3
• Progress
Bars
• Check Marks
• Changing
Colors
• Skim Test
• Iconography
• Do The Math
• Ideas Sheet
• Track Results

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Good Example of the Mindset

6. Focal PointsGood
Affiliates
Focus on
EPC
Affiliate
Site
Checkout
Landing
Page
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• Helping Affiliates Earn Creates Loyalty
• Landing Pages Are an Easy Tool
• Checkout Offers the Biggest Gains

7. 7
Important
Tools
Analysis
• Google Analytics
• Hotjar
Testing
• Google Optimize
• Unbounce / Leadpages
Geotargeting
• Geotargetly
Uptime and Speed
• Pingdom
• Google Page Insights
Abandonment
• Upsellit
• Optinmonster
This list is far from complete, but I am
focusing on cheap, easy, and essential
Andrew Woolbert | GEM.digital

8. Affiliate Site (Part 1)
8
• What pages currently receive the most traffic
• What keywords lead to the traffic
• What are the bounce rates
• Test site speed
Analysis
• Schema is important to stand out
• Analyze titles and descriptions
• Test site speed
Pre-Click
• Create network of money pages
• Maximize internal linking
• Update regularly
Strategy
Andrew Woolbert | GEM.digital

9. Affiliate Site (Part 2)
9
• Use comparison tables
• Put top picks near the top of long best x pages
• Add money pages to top menu
• Ensure relevant images are clickable
Organization
• Change enough but not too much
• Look to paid search
• Use subid’s
• Need traffic
Testing
• Cross outs, % saved, x people picked
• Expand the clickable area =
• Use widgets with data feed=
• Reassure
Tactics
Andrew Woolbert | GEM.digital

10. Examples
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11. Geo Targeting Options
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12. Landing Pages
12
• Cheap
• A/B testing
• No Devs
• Downside – not as good for SEO
Why Use a Landing Page Creator
• Continuity from affiliate money pages
• Ordering
• Length
• Quality leads vs quantity
Tactics
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13. Examples
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• Add Product
• Trusted By
• Selling Points
• Testimonials
• FAQ
• Questions?
• Trust Seals

14. Checkout / Cart Strategies
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• Add Urgency
• Mobile
• Monitor Errors
• Reduce Leakage
• Cheer
• Reassure
• Upsell
• Market Leader
• Payment Options
• Reduce Fields
• One Page
• Geo Fields
• Language Switching
• Progress Bar or Steps

15. 15Andrew Woolbert | GEM.digital