Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
Reporting problems are people problems – how you report on SEO should differ depending on who you’re reporting to. This talk covers methodologies and technologies agencies could use when reporting to clients and in-house SEO teams could use when reporting to various stakeholders in the business – what to automate and how. Author: Stephen Kenwright - Co-founder and Technical Director at Rise at Seven.
Building SEO Success with Few ResourcesDiane Kulseth
As a marketing professional for a small organization, you wear many hats. When you’re busy with organizing events, writing blog posts, developing marketing materials, how can you ensure that you’re still staying competitive with search engine optimization (SEO)? In this webinar, which is offered at no cost to AAM members, Diane Kulseth from Siteimprove will outline a process cycle that will keep your SEO moving even when you can’t devote regular time to optimization efforts.
Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
Reporting problems are people problems – how you report on SEO should differ depending on who you’re reporting to. This talk covers methodologies and technologies agencies could use when reporting to clients and in-house SEO teams could use when reporting to various stakeholders in the business – what to automate and how. Author: Stephen Kenwright - Co-founder and Technical Director at Rise at Seven.
Building SEO Success with Few ResourcesDiane Kulseth
As a marketing professional for a small organization, you wear many hats. When you’re busy with organizing events, writing blog posts, developing marketing materials, how can you ensure that you’re still staying competitive with search engine optimization (SEO)? In this webinar, which is offered at no cost to AAM members, Diane Kulseth from Siteimprove will outline a process cycle that will keep your SEO moving even when you can’t devote regular time to optimization efforts.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Why you should bother updating old contentRebekahDunne
It takes, on average, between two and six hours to ideate, research, write and publish blog posts. Find out how you can bring old content back to life for more traffic and conversions.
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Presentation delivered at 2007 National Association of Government Webmasters Conference in Valley Forge, PA. Presenters: Kristy Fifelski (City of Reno) and Tom Johnson (Vision Internet).
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Why you should bother updating old contentRebekahDunne
It takes, on average, between two and six hours to ideate, research, write and publish blog posts. Find out how you can bring old content back to life for more traffic and conversions.
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience L...Optimizely
In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.
During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)
Website Optimization Without a Committee: Using Testing to Make DecisionsEarthbound Media Group
Hospital marketers today are spending more of their advertising budgets to drive traffic to their websites. However, research shows they are converting only 2 percent to 3 percent of visitors into actual patients. Learn how to use online automated testing, instead of a committee, to make informed changes to your website that will improve performance, engage users, and boost ROI for your online marketing initiatives.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Introduction to Conversion Optimization - Nelio A/B Testing for WordPressNelio Software
Nelio A/B Testing is the first conversion optimization service that has been specifically designed for WordPress.
Nelio A/B Testing helps you define, manage, and keep track of A/B-testing experiments from within your WordPress dashboard, creating a lovely, integrated, and familiar user experience. Since we designed the tool specifically for WordPress, you will have complete control on what you test: pages, posts, themes, titles… and many more that will be available soon!
We offer subscription plans for personal sites; small, medium, and large companies; and for web agencies. Use Nelio on your own or let us help you optimize your site thanks to our conversion reviews and personalized test suggestions. And if you have special needs we can customize Nelio for you. Our goal is simple: We want you to make more money with Nelio!
Are you running a WordPress site? Then it is time you get the most out of it! Easy A/B Testing for Everybody!
http://www.pointit.com - This presentation outlines the top 10 mistakes that marketers make in paid search campaigns. From poor budget management to not knowing when to quit, you'll learn how to avoid the most common mistakes.
Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...RebekahDunne
The landscape of digital is changing.
Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
In this presentation, I showcased why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Rebekah Conway (née Dunne)
➔ Been working in digital
marketing for over six years
➔ I’ve worked both
agency-side and in-house
➔ Currently content
executive but experienced
in:
➔ Service
➔ SEO
➔ PPC
➔ Social Media
➔ eCommerce
10. Why should you bother?
Google is constantly changing
• Featured snippets - 2014
• People also ask boxes - 2015
• Bert algorithm update - 2019
• Core Web Vitals update - 2020
14. Tweak old content and create hubpages
HEADER
INTRO CONTENT
CTA
CONTENT 1
CONTENT 2
CONTENT 3...
15. Tweak old content and create hubpages
Shared on:
Topics covered:
Time it took:
Health Wellbeing
Incentives Practice
Education Forward planning
9 updates and one new landing page to host them =
14.18 hours
16. Results of launching a hub page with
refreshed content - traffic
Piece Traffic PoP
Comparison
YoY
Comparison
Hub Page 2,290 N/A N/A
Piece One 85 254.17% N/A
Piece Two 625 28.07% 149%
Piece Three 273 582.50% 992%
Piece Four 224 11,100% N/A
Piece Five 191 4,675% N/A
17. Results of launching a hub page with
refreshed content - traffic
Piece Traffic PoP
Comparison
YoY
Comparison
Piece Six 205 2,828.57% N/A
Piece Seven 70 900% N/A
Piece Eight 74 289.47% 957.14%
Piece Nine 450 100.89% 2,268.42%
19. Results of launching a hub page with
refreshed content - conversions
Piece Assisted And Last Click
Conversion (Data to Date)
YOY
Comparison
Hub Page 59 / £2,624.25 No data
Piece One 1 / £5.95 (Covid-related) 100%
Piece Two 1 / £5.95 100%
Piece Three 5 / £165.95 100%
Piece Four - -
Piece Five 3 / £51.90 100%
14.18 hours vs Approx 27 hours
20. Results of launching a hub page with
refreshed content - conversions
Piece Assisted And Last Click
Conversion (Data to Date)
YOY
Comparison
Piece Six 5 / £63.80 100%
Piece Seven - -
Piece Eight 2 / £45.95 100%
Piece Nine 2 / £104.95 100%
Total 78 / £3,068.70
14.18 hours vs Approx 27 hours
22. Competitor
analysis and
improvement
IDENTIFIED BEGINNERS GUIDES THAT WERE
UNDERPERFORMING
ANALYSED THE TOP TEN RANKING PAGES
REVIEWED E.A.T
ENDED WITH RECOMMENDATIONS
CARRIED OUT FRESH SEARCH TERM RESEARCH
REMOVED OVERLY SALES LANGUAGE
23. Results of launching a hub page with
refreshed content - traffic
Piece Traffic YoY
Comparison
Piece One 9,404 26.12%
Piece Two 3,677 73.78%
Piece Three 2,841 65.87%
Piece Four 75 27.12%
Piece Five 21 61.54%
25. Results of launching a hub page with
refreshed content - conversions
Piece Assisted / Last Click or
Direct Conversions YoY
Piece One 20.79%
Piece Two 209.73%
Piece Three 100.48%
Piece Four 100%
Piece Five 100%
