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Create The Best Win Back Email and Live Chat Campaigns!
The document discusses the creation of effective win-back campaigns aimed at re-engaging users who have not interacted with a business for a specific time. It highlights the importance of targeting the right audience, segmenting users, and crafting compelling messages to encourage their return. The content emphasizes that retaining existing customers is generally easier and more beneficial than acquiring new ones.
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Create The Best Win Back Email and Live Chat Campaigns!
- 1. Create the bestwin-back campaigns with emails & live chat
- 2. - What's awin-back campaign? - When is the best time to use it? - Who should you target? - How to segment your users properly? - What kind of messages (content) to be sent? - The power of "I miss you" kinda message.
- 3. Win-back campaigns Goal: Re-engagementof the users who haven’t visited you for a specific period of time. There has been no interaction whatsoever with the website or previous marketing campaigns.
- 4.
- 5. Why should wecare? FIGHT THE CHURN RATE!
- 6. „80%of your futurerevenue will come from 20% of your current customers”* 70% of marketers think that sustaining a customer is easier than acquiring one BUT only 30% of marketers focus on customer re-engagement.* https://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#4d06bc9d5e8d https://blog.fivestars.com/3-marketing-ideas-ways-to-win-back-lost-customers/
- 7. When is thebest time to use it?
- 8. Who should youtarget?
- 9.
- 10. Inactive • Doesn’t readmy emails • Doesn’t click the links • Doesn’t visit my page • Doesn’t do any shopping • Doesn’t use my product
- 11. Lost • Unsubscribed • Gaveup on the product
- 12. How to segmentyour users properly?
- 19. What kind ofmessages (content) to be sent? Emphasis of the absence Reason to write; general Benefit Something for something You are free to go. You set the rules.
- 20. Offline activity Catchy! We alllove discounts!
- 21. Lost lost lost Butno place for personalization Call to action Isn’t it cute?
- 22. DIRECT Personal opening Reason forwriting Offer to help Call to action
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