Find out more about how to improve User Experience that results in increasing your conversion rate.

1. HOW TO ENGAGE CUSTOMERS WITH
USER EXPERIENCE?

2. What is User Experience in a short
way?
 The interaction of the
user with the any kind of
things around.
 Improving the User
Experience (UX) is one of
the most useful to
engage the customer and
save the money.

3. ANALYSIS
If you want to make the best User Experience on the website, you should
understand people. Each of them is a potential customer and wants to the
expectations to be fulfilled. There two ways, how to get information:
QuantitativeQualitative

5. DESIGN
This point is strictly
connected with the first
one, because the design is
based on the data you
have. UX itself is a set of
good design ideas and
understanding of users. It
is a mixture of the
functionality and usability,
covered by the pleasant,
attractive interface.

6. These are the most important
issues to remember:
how the space on the page is used
(Is it too messy? Or maybe too
empty?);

the location of the images and
content (Does it look wellorganized?
Are the colors and fonts suitable?);

available features (Are there all the
tools I need on the page? Is
comfortable to use them?).
Always try everything you created, experiment with the ideas to find the best one.
Test it, share it to get feedback and develop further.

7. Here is an example of a perfect ux
design. Here you can see the pleasant
interface, nothing bothers you, there is
not much information, only the needed,
and this information is collected in one
place you do not need to look for it.
Enough free space gives you the feeling
of freedom and opportunity to learn
the details. The main image on the top
is also the menu and it’s quite
comfortable to use, just put the cursor
on it done!
http://www.tryvertty.com/

8. When you see this web page, the
first that you think is that they don't
mind about the user experience.
There is a huge amount of the bright
pictures and the text, and the
thought appears ‘it’s too much!’ and
that’s true. Different headlines
wrote in different size and color,
the articles put in a random way,
messy photos the user will get tired
very quickly to be on this page.
http://www.dailymail.co.uk/news/index.html

9. WHITE SPACE
When it comes to the proper
outlook, the main purpose is to
get the attraction of people,
because it gives a chance to turn
them into the customers. That is
exactly what is needed!
Let’s start from the white space
on the web page. That is not
always ‘white’. This space can be
a colour or texture but anyway it
is space within a design that does
not include screen elements.

10. Here you can see, how it may look like. The first picture shows us the nice design
with minimal details, nothing really disturb you to learn the material. The second
example is a web page with too many information in the same place, too detailed
and full of unuseful stuff. There is no doubt, which one is better!
https://lakepajamas.com/products/gift-card https://www.yahoo.com

11. PAGE SPEED
If the web page is loading for way too
long, then your users won’t waste any
more time!
Nobody likes to wait, and your
potential clients are not an exception.
According to the statistics 39% of
people will close the site if the images
are not downloaded or make it too
long.
So, it very important to optimize the
process of loading. The website should
seems to be light, any tool should be
available on any moment to be
attractive and to keep attention of the
customer.

12. SIGN UP
Imagine, the person comes from USA (How do you know it? Using your data collection, of course!), you
can put a ‘sign up form’ right in front of him, using the actions, and offer him free shipment to USA in
exchange for the signing up! It really works, because people feel the personalized connection with them
(you don’t offer the free shipment for everyone, but only to a specific group of people) and a truly
attractive proposal.
It is not a very effective strategy to expect
fresh visitors to sign up without any offer.
Nobody is fond of being pushed. The signing
up and giving to you the personal information
should be volantarable for the person, done
without pressure or for some value. For
example, you can offer any discount or
newsletter with interesting proposals. People
to get something from you, something useful.

13. The whole onboarding process should be pretty short and simple. Just
include these issues:
 A Quick Hello (better if it personalized!)
 Keep It Simple (and Fun! No useless questions, which can scarry a user)
 Benefits and Perks (show the benefits of signing up)
 Ask the Writers (give a chance to receive a feedback)
All these simple methods will make your form or model quick-filled, not
irritating one and giving you enough information about the potential
customer.

14. FIND THE INSPIRATION!
Suggest, you want to refresh the
design of your website. What should
you do?
Start with the learning articles and
posts on modern tendencies and
novelty, find the best web adviser on
colors etc. Share your experience and
thoughts with specialists on different
forums, where you can find the
unexpected solutions.
Doing ordinary things won’t attract a
lot of customers. You should find
something new, your own cherry on
the cake to differ from other, be
unique and attractive. Interact and
create!
Find inspiration around, even from the
others. Read books and materials on
the topic of your research.