Conversation driven business 0713a

Conversation Driven Business™
StrategicVentureConsulting

Just another brick in the wall?
Every day, businesses engage in important, high-stakes
conversations with customers, prospects, partners, suppliers and
internally. The outcomes of these conversations determine your
business’ success… Conversations are the critical lifeblood of
business.
Surprisingly, most businesses take an almost laissez-faire,
undesigned approach to these critical conversations. Employees are
untrained and on their own; results are needlessly unpredictable.
SVC invites you to think about how your business can become even
better by designing your network of conversations and how each one
develops.
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©SVC Conversation Driven
Business™ 2013 all rights
reserved
© StrategicVentureConsulting 2013 all rights reserved

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Conversation Driven Business™ has been developed and validated
through more than twenty years of application in software and IP-
based businesses, growing sales and profits, accelerating product
development, and reducing internal waste and conflict.
Conversation Driven Business™ principles apply equally well to any
business in all disciplines -Sales, Marketing, Product and Service
Development and Operations.
Thanks for taking a look. We welcome your feedback and comments.
Email bob@strategicventureconsulting.com to learn more.
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Business = Actions = Conversations
• Business=Actions. Literally, busy-ness. Selling,
marketing, managing operations and new
product/service development are all complex actions.
• Actions=Conversations. Action is the process and
outcomes of conversations between multiple actors…
all action is driven and informed by conversation.
Even quietly reading is a conversation!
• Business=Action=Conversation
How can I have more effective business conversations?
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Design Your Conversations
• Most conversations happen without design, even when
scripted (scripting doesn’t always mean a complete
design!). Busy, yes. Results? YMMV.
• Conversations can be consistently designed and optimized
for outcome improvements and innovative breakthroughs.
Very few businesses invest in this most fundamental key
to success; the ones that do develop a sustainable advantage.
• Conversation Driven BusinessTM is a proven, systematic
way to streamline and optimize business conversations for
outstanding results – better returns on assets and
investments AND lower costs at the same time.
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Essential Conversations
• Possibility Conversations - are about
invention and exploration to be able to grasp
new possibilities for the future. If something is
appreciated as possible, it exists and can develop.
Possibility leads to probability, and probability
leads to success.
• Could your business benefit from more and better
innovation?
• Could your business benefit from a more energized,
excited team?
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Essential Conversations
• Action Conversations are all about our
work and play together – exploring concerns,
setting goals and making and fulfilling
mutual commitments. Action conversations
are the beating heart of business.
• What would the impact on your business be if all of your
critical business processes consistently improved in terms
of results and teamwork?
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Conversation Environment
• Conversations occur in the context of the MOODS
and CONCERNS of the participants. Moods
express assessments of the future; Concerns
motivate action of each participant
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Ambition
Acceptance
Resignation
Career
Resentment
Confusion
Perplexity
Aesthetics
Membership
Body
Education
Spirituality
Money
Family
Friendship
Work
Future
History
MOODS
CONCERNS
Wonder

Conversation Building Blocks
everything designed and sequenced
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©SVC Conversation Driven Business™
2013 all rights reserved Bob Kimball / StrategicVentureConsulting
Requests Promises
Offers
Declarations Questions
Informs
Assertions
Assessments
Distinctions
Possibilities
Counteroffers

Conversation Driven Business™
• Assesses current network of external and
iuternal conversations for purpose and
effectiveness
• Designs an improved network of
conversations and sets standards for
evaluation and further improvement
• Designs individual conversations and sets
standards for evaluation and further
improvement
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Conversation Driven Business™ Benefits
• Systematically increase TRUST and credibility
that increases SALES and boosts TEAMWORK.
• Systematically create and maintain the most
effective MOODS for conversations to SHORTEN
CYCLES, REDUCE WASTE & FRICTION.
• IMPROVED CONVERSATION EFFECTIVENESS
shows up in functional and enterprise RESULTS.
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High Impact Applications
• Business strategy and business model
• Marketing strategy and programs
• Financing
• Sales effectiveness
• Team coordination for product and service
development and launches, program
development, leadership training and
development
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Inviting you to call now! 415.504.2564
• SVC’s Conversation Driven Business™ is a highly effective tool that:
• Brings you, prospective and current customers together to create and
realize new and greater possibilities
• Brings team members together for more effective action
• Simplifies and streamlines action to get desired results
• Applies to Sales, Marketing, Operations, Support and Service, R&D and
innovation
• SVC Conversation Network Effectiveness Assessments quickly
identify high-opportunity areas for designing your business
conversations.
• SVC Consulting provides guidance and training in Conversation
Driven Business practices.
• Coupled with SVC’s Growth Framework, Conversation Driven Business
can accelerate growth or turn around underperforming areas.
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About SVC
Bob received a wonderful educational gift in the late 1980s that expanded his world of possibilities,
grounding and motivating his ongoing work. Russell Redenbaugh purposed work of Dr. Fernando Flores for
businesspeople through his educational organization Kairos. Based on the towering intellectual work of Dr.
Flores that explores human life as biological, linguistic and social-historial , Russell’s teachings exposed Bob
to a DNA of language and conversation – how it creates the possibility of new possibilities and provides for
the mutual commitments that power our work together. Conversation Driven Business strives to apply and
honor those teachings.
Bob’s experience and perspective on keys to business growth derive from OJT in roles including product
manager, product line manager, marketing director, business director, VP Marketing, VP Sales and
Marketing, VP Business Development, Chief Technology Officer, President and CEO in companies ranging
from early-stage venture-backed to F1000 including Hewlett-Packard. Bob received his undergraduate
degree in Solid-state physics and electronic design from UC Berkeley and an MBA in Marketing from the
Anderson School of Business at UCLA. Bob is an avid life-long student of human behavior and software’s
role. Bob lives in San Francisco and likes to relax playing guitar, reading, cooking and being walked by
his dog Meeb.
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Bob Kimball is SVC’s principal. Bob developed SVC’s Growth Framework and
Conversation Driven Business™ practices during his career as a software/internet, IP-
based and Engineered Products executive. Bob’s interests in marketing and software are
based on conviction that well-conceived and marketed software has the power to greatly
improve the effectiveness of business and the quality of our daily lives.
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Contact
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SVC is based in San Francisco, California
Reach SVC by phone/txt: 415.504.2564
Email: bob@strategicventureconsulting.com
Skype: robert_r_kimball
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Conversation driven business 0713a

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