SlideShare a Scribd company logo
© The QoE Limited 2017
PERPETUAL EXPERIENCE™
CARL LYON
CHAIRMAN OF THE QOE GROUP
AND AUTHOR OF PERPETUAL EXPERIENCE™
PERPETUAL EXPERIENCE™
UNLEASHING OMNICHANNEL SUCCESS
Amsterdam March 2017
© The QoE Limited 2017
DEVELOPING A METHODOLOGY
TO COMBINE CUSTOMER, PEOPLE
AND DIGITAL EXPERIENCE TO PRODUCE
PERPETUAL EXPERIENCE™
© The QoE Limited 2017
Part 1 Disruption
Disruptive innovation
The digital landscape
Many voices
I'm an individual
Part 2 Responding to disruption
Moving towards perpetual experience
Us, not them
Exerting influence
Building authenticity
Making it happen
Summary
AMAZON £14.95
CODE EVOLVING
PUBLISHING THE BOOK
PERPETUAL EXPERIENCE™
© The QoE Limited 2017
• Perpetual Thinking
• People Experience Journeys
• Incubation Hubs
• Experience Engine
Explore
Incubate
Needs
Innovate
Motivate
Analyse
Experienc
e
Collabora
te
ARTIFICIAL INTELLIGENCE
DELIVERING ON THE METHODOLOGIES
PERPETUAL EXPERIENCE™
© The QoE Limited 2017
PERPETUAL EXPERIENCE™
Envisioning
Formulation
of a working
hypothesis
PERPETUAL THINKING AND EXPERIENCE JOURNEYS DEPLOYMENT
Exploratory
Exploratory
Exploratory
Leadership
exploration
Origination
Group
Background investigation
Final vision and strategy
documentation completed
People experience
journey validates
hypothesis
Validation
BUILDING ACROSS COMPANY SOLUTIONS AND CONSISTENCY
© The QoE Limited 2017
USING
PERPETUAL EXPERIENCE™
METHODOLOGY
PEOPLE EXPERIENCE IN THE DIGITAL WORKING ENVIRONMENT
BEST PRACTISE
You would be welcome to join us and share the output
© The QoE Limited 2017
Attract
• EVP Guidelines – to
include frontline
• EVP comms
• Candidate experience
• Connection to brand
• Real excitement
Recruit
• Selection
• New skills/ deep dive
• Role profile
• Research to include
behaviours, standard,
consistent OE
• Candidate experience
• Capability of those recruiting
Onboarding/Induction
• Minimum standards
• Best practices/key themes
• Digital journey
• Engagement
• Wow is in the how
L&D & Progression
• Career path – linear and
horizontal
• Apprentice programme
alignment
• Developing capability
around behaviours and
skills (content & tools)
Empower and
Engagement
• Employee Survey
evolution
• Frontline
Empowerment
Performance & Reward
• Variable pay evolution
• Base salary
• Intangible benefits
(Flexible conditions,
women, employee
benefits)
SCOPE
Outcomes
• Migration efficiency
• Performance KPIs
• Sales through
service
© The QoE Limited 2017
YESTERDAYS KEY THEMES
• Managing change
• Overcoming silos
• Customer expectations
• Over coming mindset
• Finding a new way of working
• Conversations and relationships
• The move to ease or effort scoring
• Building a mandate for change with constant rewards
• Recruiting the right people
• Improving core competence
• ROI – cost reduction- increase CX or increased sales
• Initiating a test and learn and fail fast culture
• The start up mindset
© The QoE Limited 2017
ISSUES THAT DIDN’T BUT POSSIBLY SHOULD BE DISCUSSED
• AI / machine learning bots
• Data driven decision making
• Trust
• Multi channel relationship with self service
• Digital transformation for those who deliver I
• Is the digital moving faster than large organisations are able to
• Real time, real world data
• Does training and education need to change
• The gigging economy

More Related Content

What's hot

"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
TheFamily
 
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,..."How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
TheFamily
 
Digital Transformation Case Study | anynines
Digital Transformation Case Study | anynines Digital Transformation Case Study | anynines
Digital Transformation Case Study | anynines
anynines GmbH
 
Empired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experienceEmpired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experience
Empired
 
Pages Consultancy - Talent Acquisition Services Across All Industries
Pages Consultancy - Talent Acquisition Services Across All IndustriesPages Consultancy - Talent Acquisition Services Across All Industries
Pages Consultancy - Talent Acquisition Services Across All Industries
Pages Consultancy
 
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
UX STRAT
 
Vision to values: How to build and scale your talent acquisition roadmap
Vision to values: How to build and scale your talent acquisition roadmapVision to values: How to build and scale your talent acquisition roadmap
Vision to values: How to build and scale your talent acquisition roadmap
LinkedIn Talent Solutions
 
Micro Dynamics for Service Design Adoption
Micro Dynamics for Service Design AdoptionMicro Dynamics for Service Design Adoption
Micro Dynamics for Service Design Adoption
Livework Studio
 
Empired Convergence 2017 - Business Transformation Across the Enterprise
Empired Convergence 2017 - Business Transformation Across the EnterpriseEmpired Convergence 2017 - Business Transformation Across the Enterprise
Empired Convergence 2017 - Business Transformation Across the Enterprise
Empired
 
Chi Sigma Consulting Pitch Deck
Chi Sigma Consulting Pitch DeckChi Sigma Consulting Pitch Deck
Chi Sigma Consulting Pitch Deck
Tyler Cohen
 
Customer experience: the final frontier - Gary Magenta
Customer experience: the final frontier - Gary MagentaCustomer experience: the final frontier - Gary Magenta
Customer experience: the final frontier - Gary Magenta
Transversal Ltd
 
How to Leverage Analytics, Design, and Development to Transform Customer Jour...
How to Leverage Analytics, Design, and Development to Transform Customer Jour...How to Leverage Analytics, Design, and Development to Transform Customer Jour...
How to Leverage Analytics, Design, and Development to Transform Customer Jour...
Qualtrics
 
Tearing Down Silos with Collaboration Tools
Tearing Down Silos with Collaboration ToolsTearing Down Silos with Collaboration Tools
Tearing Down Silos with Collaboration Tools
Jive Software an Aurea company
 
Realta Employer Brand Management
Realta Employer Brand ManagementRealta Employer Brand Management
Realta Employer Brand Management
Realta'
 
Delivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional ServicesDelivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional Services
Qualtrics
 
Beyond the customer journey
Beyond the customer journeyBeyond the customer journey
Beyond the customer journey
Livework Studio
 
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställdaIBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
IBM Sverige
 
Customer Service Excellence as a Strategy - SEE 2016
Customer Service Excellence as a Strategy - SEE 2016Customer Service Excellence as a Strategy - SEE 2016
Customer Service Excellence as a Strategy - SEE 2016
TOPdesk
 
The phases of digital transition
The phases of digital transitionThe phases of digital transition
The phases of digital transition
Sau-Yeng Dixon
 
how_startup_principles_can_revolutionise_your_organisations_customer_experience
how_startup_principles_can_revolutionise_your_organisations_customer_experiencehow_startup_principles_can_revolutionise_your_organisations_customer_experience
how_startup_principles_can_revolutionise_your_organisations_customer_experience
markskessler
 

What's hot (20)

"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
"How to Craft a Growth Culture" by Anthony Reo, Co-Founder & Product at Bunch
 
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,..."How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
"How Opinary grew from a side-project to 70 million users" by Cornelius Frey,...
 
Digital Transformation Case Study | anynines
Digital Transformation Case Study | anynines Digital Transformation Case Study | anynines
Digital Transformation Case Study | anynines
 
Empired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experienceEmpired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experience
 
Pages Consultancy - Talent Acquisition Services Across All Industries
Pages Consultancy - Talent Acquisition Services Across All IndustriesPages Consultancy - Talent Acquisition Services Across All Industries
Pages Consultancy - Talent Acquisition Services Across All Industries
 
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
UX STRAT Europe 2021: Dr. Eva Deckers, Philips Experience Design
 
Vision to values: How to build and scale your talent acquisition roadmap
Vision to values: How to build and scale your talent acquisition roadmapVision to values: How to build and scale your talent acquisition roadmap
Vision to values: How to build and scale your talent acquisition roadmap
 
Micro Dynamics for Service Design Adoption
Micro Dynamics for Service Design AdoptionMicro Dynamics for Service Design Adoption
Micro Dynamics for Service Design Adoption
 
Empired Convergence 2017 - Business Transformation Across the Enterprise
Empired Convergence 2017 - Business Transformation Across the EnterpriseEmpired Convergence 2017 - Business Transformation Across the Enterprise
Empired Convergence 2017 - Business Transformation Across the Enterprise
 
Chi Sigma Consulting Pitch Deck
Chi Sigma Consulting Pitch DeckChi Sigma Consulting Pitch Deck
Chi Sigma Consulting Pitch Deck
 
Customer experience: the final frontier - Gary Magenta
Customer experience: the final frontier - Gary MagentaCustomer experience: the final frontier - Gary Magenta
Customer experience: the final frontier - Gary Magenta
 
How to Leverage Analytics, Design, and Development to Transform Customer Jour...
How to Leverage Analytics, Design, and Development to Transform Customer Jour...How to Leverage Analytics, Design, and Development to Transform Customer Jour...
How to Leverage Analytics, Design, and Development to Transform Customer Jour...
 
Tearing Down Silos with Collaboration Tools
Tearing Down Silos with Collaboration ToolsTearing Down Silos with Collaboration Tools
Tearing Down Silos with Collaboration Tools
 
Realta Employer Brand Management
Realta Employer Brand ManagementRealta Employer Brand Management
Realta Employer Brand Management
 
Delivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional ServicesDelivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional Services
 
Beyond the customer journey
Beyond the customer journeyBeyond the customer journey
Beyond the customer journey
 
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställdaIBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
IBM BC2016 - IBM - Släpp fri innovationskraften hos dina anställda
 
Customer Service Excellence as a Strategy - SEE 2016
Customer Service Excellence as a Strategy - SEE 2016Customer Service Excellence as a Strategy - SEE 2016
Customer Service Excellence as a Strategy - SEE 2016
 
The phases of digital transition
The phases of digital transitionThe phases of digital transition
The phases of digital transition
 
how_startup_principles_can_revolutionise_your_organisations_customer_experience
how_startup_principles_can_revolutionise_your_organisations_customer_experiencehow_startup_principles_can_revolutionise_your_organisations_customer_experience
how_startup_principles_can_revolutionise_your_organisations_customer_experience
 

Viewers also liked

THUNDERHEAD
THUNDERHEADTHUNDERHEAD
THUNDERHEAD
Christina Azzam
 
KPN
KPNKPN
SEAGATE
SEAGATESEAGATE
TEVA PHARMACUITICALS
TEVA PHARMACUITICALSTEVA PHARMACUITICALS
TEVA PHARMACUITICALS
Christina Azzam
 
MICROSOFT
MICROSOFTMICROSOFT
MICROSOFT
Christina Azzam
 
Tempur sealy
Tempur sealyTempur sealy
Tempur sealy
Christina Azzam
 
Presentation: Reliance Industries
Presentation: Reliance IndustriesPresentation: Reliance Industries
Presentation: Reliance Industries
Christina Azzam
 
Presentation: Titan
Presentation: TitanPresentation: Titan
Presentation: Titan
Christina Azzam
 
Presentation: Western Union
Presentation: Western UnionPresentation: Western Union
Presentation: Western Union
Christina Azzam
 
Presentatioin - Geomarine biotechnologies
Presentatioin - Geomarine biotechnologiesPresentatioin - Geomarine biotechnologies
Presentatioin - Geomarine biotechnologies
Christina Azzam
 
Presentation: Target
Presentation: TargetPresentation: Target
Presentation: Target
Christina Azzam
 
Walmart
WalmartWalmart
Walmart
rauldata
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
Propane Studio
 
Conquering The Omnichannel Arena
Conquering The Omnichannel ArenaConquering The Omnichannel Arena
Conquering The Omnichannel Arena
G3 Communications
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
iQmetrixCorp
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
G3 Communications
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
Federico Gasparotto
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Rohit Bhargava
 

Viewers also liked (19)

THUNDERHEAD
THUNDERHEADTHUNDERHEAD
THUNDERHEAD
 
KPN
KPNKPN
KPN
 
SEAGATE
SEAGATESEAGATE
SEAGATE
 
TEVA PHARMACUITICALS
TEVA PHARMACUITICALSTEVA PHARMACUITICALS
TEVA PHARMACUITICALS
 
MICROSOFT
MICROSOFTMICROSOFT
MICROSOFT
 
Tempur sealy
Tempur sealyTempur sealy
Tempur sealy
 
Presentation: Reliance Industries
Presentation: Reliance IndustriesPresentation: Reliance Industries
Presentation: Reliance Industries
 
Presentation: Titan
Presentation: TitanPresentation: Titan
Presentation: Titan
 
Presentation: Western Union
Presentation: Western UnionPresentation: Western Union
Presentation: Western Union
 
Presentatioin - Geomarine biotechnologies
Presentatioin - Geomarine biotechnologiesPresentatioin - Geomarine biotechnologies
Presentatioin - Geomarine biotechnologies
 
Presentation: Target
Presentation: TargetPresentation: Target
Presentation: Target
 
Walmart
WalmartWalmart
Walmart
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
 
Conquering The Omnichannel Arena
Conquering The Omnichannel ArenaConquering The Omnichannel Arena
Conquering The Omnichannel Arena
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
OmniChannel Retail
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
 

Similar to THE QOE day 2

Presentation: The QoE (Introduction)
Presentation: The QoE (Introduction)Presentation: The QoE (Introduction)
Presentation: The QoE (Introduction)
Christina Azzam
 
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
CPA.com
 
Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)
Christina Azzam
 
Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...
Tom Hood, CPA,CITP,CGMA
 
Gastcollege Lean Startup Cedric Vandamme
Gastcollege Lean Startup Cedric VandammeGastcollege Lean Startup Cedric Vandamme
Gastcollege Lean Startup Cedric Vandamme
Cedric Vandamme
 
Design2Disrupt Summit: Didier Bonnet - Leading Digital
Design2Disrupt Summit: Didier Bonnet - Leading DigitalDesign2Disrupt Summit: Didier Bonnet - Leading Digital
Design2Disrupt Summit: Didier Bonnet - Leading Digital
VINTlabs | The Sogeti Trendlab
 
Power Your PMO with the Adaptive Enterprise
Power Your PMO with the Adaptive Enterprise Power Your PMO with the Adaptive Enterprise
Power Your PMO with the Adaptive Enterprise
Stephen Parry
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer Segmentation
IQBusiness_CEM
 
OswegO, The operational vision of customer relations.
OswegO, The operational vision of customer relations.OswegO, The operational vision of customer relations.
OswegO, The operational vision of customer relations.
OswegO
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
 
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal MaruANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
AgileNetwork
 
What is Experience strategy?
What is Experience strategy? What is Experience strategy?
What is Experience strategy?
Andrew Gregoris
 
Roost Overview Sep-16
Roost Overview Sep-16Roost Overview Sep-16
Roost Overview Sep-16
Simon Denny
 
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
AgileNZ Conference
 
Ahc overview 08.09.14 v2
Ahc overview 08.09.14 v2Ahc overview 08.09.14 v2
Ahc overview 08.09.14 v2
RichardAHC
 
PhilGaringL&D2016Keynote
PhilGaringL&D2016KeynotePhilGaringL&D2016Keynote
PhilGaringL&D2016Keynote
Phil Garing
 
Around the World in 80 Careers Websites
Around the World in 80 Careers Websites   Around the World in 80 Careers Websites
Around the World in 80 Careers Websites
Cielo
 
De Wijs Case: van HR naar CNO
De Wijs Case: van HR naar CNODe Wijs Case: van HR naar CNO
De Wijs Case: van HR naar CNO
Ilse Jansoone
 
ISS Business Forum - How to create better workplaces
ISS Business Forum - How to create better workplacesISS Business Forum - How to create better workplaces
ISS Business Forum - How to create better workplaces
ISS Group
 
Client experience Workshop for Accounting Firms
Client experience Workshop for Accounting FirmsClient experience Workshop for Accounting Firms
Client experience Workshop for Accounting Firms
CX Pilots
 

Similar to THE QOE day 2 (20)

Presentation: The QoE (Introduction)
Presentation: The QoE (Introduction)Presentation: The QoE (Introduction)
Presentation: The QoE (Introduction)
 
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
Will Your Firm Thrive or Just Survive? The Critical Competency for Today’s Pr...
 
Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)
 
Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...
 
Gastcollege Lean Startup Cedric Vandamme
Gastcollege Lean Startup Cedric VandammeGastcollege Lean Startup Cedric Vandamme
Gastcollege Lean Startup Cedric Vandamme
 
Design2Disrupt Summit: Didier Bonnet - Leading Digital
Design2Disrupt Summit: Didier Bonnet - Leading DigitalDesign2Disrupt Summit: Didier Bonnet - Leading Digital
Design2Disrupt Summit: Didier Bonnet - Leading Digital
 
Power Your PMO with the Adaptive Enterprise
Power Your PMO with the Adaptive Enterprise Power Your PMO with the Adaptive Enterprise
Power Your PMO with the Adaptive Enterprise
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer Segmentation
 
OswegO, The operational vision of customer relations.
OswegO, The operational vision of customer relations.OswegO, The operational vision of customer relations.
OswegO, The operational vision of customer relations.
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
 
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal MaruANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
ANIn Mumbai Feb 2023 | Growing in the most Disruptive Environment by Vishal Maru
 
What is Experience strategy?
What is Experience strategy? What is Experience strategy?
What is Experience strategy?
 
Roost Overview Sep-16
Roost Overview Sep-16Roost Overview Sep-16
Roost Overview Sep-16
 
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
The Foundations of Business Agility - Shane Hastie - AgileNZ 2017
 
Ahc overview 08.09.14 v2
Ahc overview 08.09.14 v2Ahc overview 08.09.14 v2
Ahc overview 08.09.14 v2
 
PhilGaringL&D2016Keynote
PhilGaringL&D2016KeynotePhilGaringL&D2016Keynote
PhilGaringL&D2016Keynote
 
Around the World in 80 Careers Websites
Around the World in 80 Careers Websites   Around the World in 80 Careers Websites
Around the World in 80 Careers Websites
 
De Wijs Case: van HR naar CNO
De Wijs Case: van HR naar CNODe Wijs Case: van HR naar CNO
De Wijs Case: van HR naar CNO
 
ISS Business Forum - How to create better workplaces
ISS Business Forum - How to create better workplacesISS Business Forum - How to create better workplaces
ISS Business Forum - How to create better workplaces
 
Client experience Workshop for Accounting Firms
Client experience Workshop for Accounting FirmsClient experience Workshop for Accounting Firms
Client experience Workshop for Accounting Firms
 

More from Christina Azzam

Presentation: Rijksmuseum
Presentation: RijksmuseumPresentation: Rijksmuseum
Presentation: Rijksmuseum
Christina Azzam
 
Presentation: TEVA
Presentation: TEVAPresentation: TEVA
Presentation: TEVA
Christina Azzam
 
Presentation: The wirter
Presentation: The wirterPresentation: The wirter
Presentation: The wirter
Christina Azzam
 
Presentation: Sparkcentral
Presentation: SparkcentralPresentation: Sparkcentral
Presentation: Sparkcentral
Christina Azzam
 
Presentation: Progress
Presentation: ProgressPresentation: Progress
Presentation: Progress
Christina Azzam
 
Presentation: Philips
Presentation: PhilipsPresentation: Philips
Presentation: Philips
Christina Azzam
 
Presentation: Nestlé
Presentation: NestléPresentation: Nestlé
Presentation: Nestlé
Christina Azzam
 
Presentation: Insites consulting + TUI
Presentation: Insites consulting + TUIPresentation: Insites consulting + TUI
Presentation: Insites consulting + TUI
Christina Azzam
 
Presentation: Ice mobile
Presentation: Ice mobilePresentation: Ice mobile
Presentation: Ice mobile
Christina Azzam
 
Presentation: Dvj Insights
Presentation: Dvj InsightsPresentation: Dvj Insights
Presentation: Dvj Insights
Christina Azzam
 
Presentation: DHL
Presentation: DHLPresentation: DHL
Presentation: DHL
Christina Azzam
 
Presentation: ABN AMRO
Presentation: ABN AMROPresentation: ABN AMRO
Presentation: ABN AMRO
Christina Azzam
 
Rob Winters - Travelbird
Rob Winters - TravelbirdRob Winters - Travelbird
Rob Winters - Travelbird
Christina Azzam
 
Yahoo
YahooYahoo
TLabs - deutsche telekom
TLabs -  deutsche telekomTLabs -  deutsche telekom
TLabs - deutsche telekom
Christina Azzam
 
Skim
SkimSkim

More from Christina Azzam (16)

Presentation: Rijksmuseum
Presentation: RijksmuseumPresentation: Rijksmuseum
Presentation: Rijksmuseum
 
Presentation: TEVA
Presentation: TEVAPresentation: TEVA
Presentation: TEVA
 
Presentation: The wirter
Presentation: The wirterPresentation: The wirter
Presentation: The wirter
 
Presentation: Sparkcentral
Presentation: SparkcentralPresentation: Sparkcentral
Presentation: Sparkcentral
 
Presentation: Progress
Presentation: ProgressPresentation: Progress
Presentation: Progress
 
Presentation: Philips
Presentation: PhilipsPresentation: Philips
Presentation: Philips
 
Presentation: Nestlé
Presentation: NestléPresentation: Nestlé
Presentation: Nestlé
 
Presentation: Insites consulting + TUI
Presentation: Insites consulting + TUIPresentation: Insites consulting + TUI
Presentation: Insites consulting + TUI
 
Presentation: Ice mobile
Presentation: Ice mobilePresentation: Ice mobile
Presentation: Ice mobile
 
Presentation: Dvj Insights
Presentation: Dvj InsightsPresentation: Dvj Insights
Presentation: Dvj Insights
 
Presentation: DHL
Presentation: DHLPresentation: DHL
Presentation: DHL
 
Presentation: ABN AMRO
Presentation: ABN AMROPresentation: ABN AMRO
Presentation: ABN AMRO
 
Rob Winters - Travelbird
Rob Winters - TravelbirdRob Winters - Travelbird
Rob Winters - Travelbird
 
Yahoo
YahooYahoo
Yahoo
 
TLabs - deutsche telekom
TLabs -  deutsche telekomTLabs -  deutsche telekom
TLabs - deutsche telekom
 
Skim
SkimSkim
Skim
 

Recently uploaded

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 

THE QOE day 2

  • 1. © The QoE Limited 2017 PERPETUAL EXPERIENCE™ CARL LYON CHAIRMAN OF THE QOE GROUP AND AUTHOR OF PERPETUAL EXPERIENCE™ PERPETUAL EXPERIENCE™ UNLEASHING OMNICHANNEL SUCCESS Amsterdam March 2017
  • 2. © The QoE Limited 2017 DEVELOPING A METHODOLOGY TO COMBINE CUSTOMER, PEOPLE AND DIGITAL EXPERIENCE TO PRODUCE PERPETUAL EXPERIENCE™
  • 3. © The QoE Limited 2017 Part 1 Disruption Disruptive innovation The digital landscape Many voices I'm an individual Part 2 Responding to disruption Moving towards perpetual experience Us, not them Exerting influence Building authenticity Making it happen Summary AMAZON £14.95 CODE EVOLVING PUBLISHING THE BOOK PERPETUAL EXPERIENCE™
  • 4. © The QoE Limited 2017 • Perpetual Thinking • People Experience Journeys • Incubation Hubs • Experience Engine Explore Incubate Needs Innovate Motivate Analyse Experienc e Collabora te ARTIFICIAL INTELLIGENCE DELIVERING ON THE METHODOLOGIES PERPETUAL EXPERIENCE™
  • 5. © The QoE Limited 2017 PERPETUAL EXPERIENCE™ Envisioning Formulation of a working hypothesis PERPETUAL THINKING AND EXPERIENCE JOURNEYS DEPLOYMENT Exploratory Exploratory Exploratory Leadership exploration Origination Group Background investigation Final vision and strategy documentation completed People experience journey validates hypothesis Validation BUILDING ACROSS COMPANY SOLUTIONS AND CONSISTENCY
  • 6. © The QoE Limited 2017 USING PERPETUAL EXPERIENCE™ METHODOLOGY PEOPLE EXPERIENCE IN THE DIGITAL WORKING ENVIRONMENT BEST PRACTISE You would be welcome to join us and share the output
  • 7. © The QoE Limited 2017 Attract • EVP Guidelines – to include frontline • EVP comms • Candidate experience • Connection to brand • Real excitement Recruit • Selection • New skills/ deep dive • Role profile • Research to include behaviours, standard, consistent OE • Candidate experience • Capability of those recruiting Onboarding/Induction • Minimum standards • Best practices/key themes • Digital journey • Engagement • Wow is in the how L&D & Progression • Career path – linear and horizontal • Apprentice programme alignment • Developing capability around behaviours and skills (content & tools) Empower and Engagement • Employee Survey evolution • Frontline Empowerment Performance & Reward • Variable pay evolution • Base salary • Intangible benefits (Flexible conditions, women, employee benefits) SCOPE Outcomes • Migration efficiency • Performance KPIs • Sales through service
  • 8. © The QoE Limited 2017 YESTERDAYS KEY THEMES • Managing change • Overcoming silos • Customer expectations • Over coming mindset • Finding a new way of working • Conversations and relationships • The move to ease or effort scoring • Building a mandate for change with constant rewards • Recruiting the right people • Improving core competence • ROI – cost reduction- increase CX or increased sales • Initiating a test and learn and fail fast culture • The start up mindset
  • 9. © The QoE Limited 2017 ISSUES THAT DIDN’T BUT POSSIBLY SHOULD BE DISCUSSED • AI / machine learning bots • Data driven decision making • Trust • Multi channel relationship with self service • Digital transformation for those who deliver I • Is the digital moving faster than large organisations are able to • Real time, real world data • Does training and education need to change • The gigging economy