Professional Overview: Lynn Hunsaker - ClearAction

Lynn Hunsaker
Strategist  Author  Speaker  Teacher  Leader  Innovator
ClearAction  Marketing Operations Partners
Marketing Future Forum
Professional Overview

ClearActionCX.com
© Copyright ClearAction LLC. All rights reserved.

MOpartners.com

MarketingFutureForum.com

Center your business on customers via sister companies
Marketing Operations Partners and ClearAction
Mobilize sustainable business growth
• Customer experience metrics
• Voice-of-customer actionability
• Cross-functional transformation
• Customer experience maturity
Consulting for customer experience
differentiation
Mobilize marketing for emerging opportunities
• Accountability
• Alignment
• Agility
• Marketing maturity
Consulting for marketing organizations’
effectiveness and efficiency
Keys to growth by centering your business on customers:
accountability, alignment & agility
Empower marketers to chip away at silos
• Accountability
• Alignment
• Agility
A breakthrough community
for marketing organizations
-- member-led, expert-guided

Testimonials
• “ClearAction trained us in practical tools that could be implemented right away
and elevated our collective CX knowledge.
• Their personal examples of managing B2B CX were incredibly beneficial to us.”
• “ClearAction taught us things that wouldn’t readily cross our minds
and has increased our efficiency & accuracy in many areas
• We highly recommend ClearAction as a business consultant”
• "ClearAction is a leading expert in customer experience and
customer relationships.
• I value ClearAction's views on the role marketing needs to take on
in managing the customer experience."

Testimonials
• “Marketing Operations Partners is masterful in aligning stakeholders.
• They understand the importance of corporate accountability and generating ROI.
• I highly recommend them to assist you in your marketing vision.”
• “Marketing Operations Partners is one of the quintessential pioneers
in defining what marketing ops is and should be. They helped me justify and
quantify the need for MO to elevate marketing’s stature across the enterprise.”
• “Marketing Operations Partners has a keen ability to identify opportunities, align
divergent thinking, and mobilize individuals and teams toward a common goal.
• They are progressive and pragmatic, and it has been an honor to work with them."

>50% of Career in Industry Customer Experience
• Director – Marketing & Business Development
• Director – Marketing Communications
• Head – Corporate Quality
• Senior Manager – Customer Satisfaction
Improvement & Quality Metrics
• Program Manager – Voice of the Customer
• Consultant – Market Research
• Manager – Marketing Services
• Manager – Strategic Information
• Analyst – Market Research
• Intern – Strategic Planning

Direct Work With Customers
Corporate Roles
Partial List© Copyright ClearAction LLC. All rights reserved.

Japan
Singapore
Thailand
Taiwan
Korea
Russia
Poland
Czech Republic
Austria
Hungary
Turkey
Qatar
Scotland
England
Mexico
Netherlands
Belgium
France
Portugal
Spain
Morocco
Germany
Luxembourg
Switzerland
Italy
Greece
Canada
U.S.
Bahamas
Curacao
Aruba
Guatemala
Global Experience
Lived in These Countries
Multiple Visits
Single Visit
Key:Work teammates from Algeria, Belarus,
Belgium, Canada, China, Curacao, Egypt,
France, Germany, Greece, Holland, India, Iran,
Israel, Italy, Japan, Korea, Malaysia, Mexico,
Morocco, Norway, Russia, Singapore, Spain,
Sweden, Taiwan, Thailand, UK, Viet Nam
Client: Remote Guidance

Guest Lecturer:
Teaching Experience
17 courses & 14 workshops from 2005-2010
Students from College Board, Cisco, Comcast,
HP, Intel, Intuit, Juniper, Kaiser, McAfee, Oracle,
SalesForce.com, VISA, Wilson Learning, …

Credentials
Certifications
Community Service

http://clearactioncx.com/how-i-became-a-customer-experience-expert/

Featuring ClearAction’s B2B CX benchmarking study findings

Presentations
Partial List

Online Events Co-Chair 2014 & 2015
Committee Co-Chair

Co-organizer of topics and speakers

www.amazon.com/author/lynnhunsaker

ClearActionCX.com/ccxp

Motivation for Business-to-Business Customer Experience Management . . . . . . . . . . . . . . . . . 34
Journey to World-Class in How We Listen to Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Journey to World-Class in How We View Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Journey to World-Class in How We Center Our Employees on Customers . . . . . . . . . . . . . . . . 68
Journey to World-Class in How We Center Our Business on Customers . . . . . . . . . . . . . . . . . 77
Executive Summary & Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Duration & Scope of Business-to-Business Customer Experience Management Efforts . . . . . . .19
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
Request a Presentation of the B2B CEM Study Findings & Recommendations
Send us a note:
OptimizeCX@ClearActionCX.com© Copyright ClearAction LLC. All rights reserved.

Maturity Models

Blog Classics
10-part series
15-part series
12-part series
6-part series
6-part series
2-part series

Blog Classics
7-part series

Advice

ClearAction Consulting Clients
“ClearAction taught us things
that wouldn’t readily cross our
minds and has increased our
efficiency & accuracy in many
areas. We highly recommend
ClearAction as a business
consultant.”
Partial List
Send us a note:
OptimizeCX@ClearActionCX.com

Marketing Operations Partners Clients
“Marketing Operations
Partners consulted on a variety
of topics and helped us advance
our capabilities. I’d recommend
them to anyone looking to
advance strategic projects for
their company.”

OptimizeCX@ClearActionCX.com
Lynn Hunsaker
ClearAction
company/clearaction-llc
+ClearActionCXO
CustomerExperienceOptimization
tel +1 408 687 9700
ChangeMyMO@MOpartners.comJoin@MarketingFutureForum.com

Professional Overview: Lynn Hunsaker - ClearAction

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