Media Dependency Theory and David K.Berlo

Media Dependency Theory and David K.Berlo

• 1.
  Media Dependency Theory David K. Berlo 5584875528 5584876128 5584892128 1
• 2.
  Biography of DavidK. Berlo Date of Birth: March 1929 Date of Death: February 1996 Education University of Illinois University of Illinois Michigan State 1958 University A Philosophy of Education 1960 The Process of Communication. Department 2 of General Communication Arts, Michigan
• 3.
  1. communication source) 2. encoder) 3. message) 4. channel) 5. decoder) 6. communication receiver) 3
• 4.
  SMCR Shannon Weaver 4
• 5.
  SMCR S (Source orSender) M (Message) C (Channel) R (Receiver) 5
• 6.
  SMCR 4 Source Message Channel 5 : : : : : Receiver 6
• 7.
  – SMCR • • • Feedback) • • linear model) • • 7
• 8.
  • (Dependency) • Media Dependency receiver) • Media Dependency Theory (Receiver) 8
• 9.
  Media Dependency Theory 1976 Sandra Ball-Rokeach and Melvin DeFleur 9
• 10.
  Ball-Rokeach & DeFleur(1976) 10
• 11.
  11 DeFleur & BallRokeach (1989)
• 12.
  Society system – 12
• 13.
  Media system Audiences 13
• 14.
  Theories of MassCommunication Melvin L. De Fleur Sandra Ball- Rokeach 14
• 15.
  15