Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
Some wonder why they should give away free content or experiences if it's only enjoyed by those who will buy the paid content anyway.
This presentation describes an approach to cost-justifying free content and experiences and explains why it's a good investment in customer relationships.
More in this doc: http://www.transmediastoryteller.com/community/content/5/58/audiences-engagement-and-content-strategy-for-transmedia-storyt
Some wonder why they should give away free content or experiences if it's only enjoyed by those who will buy the paid content anyway.
This presentation describes an approach to cost-justifying free content and experiences and explains why it's a good investment in customer relationships.
More in this doc: http://www.transmediastoryteller.com/community/content/5/58/audiences-engagement-and-content-strategy-for-transmedia-storyt
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
El marketing de destinos necesita mucho más que política y presupuesto. Necesita profesionalidad, conocimientos, técnica... pero sobre todo Liderazgo y pasión por lo que se hace. Solo así el éxito estará garantizado.
A new tablet application that facilitates the exploration of new fashion styles, bringing people with similar tastes together and encouraging socializing outside the virtual world.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Have you mastered the fundamentals of sales strategy for a growing B2B organization? Want to refresh your skills?
This presentation covers the ins and outs of these best practices:
* Creating the right value proposition
* Choosing the best target
* Understanding how to reach your partners and customers
* Navigating the steps of the sales process
* Using tools to help with the close
* Leading the sales team
Presentación nacional del estudio realizado por Skyscanner sobre el futuro de los viajes realizado en Madrid (España) en Abril de 2014 ante periodistas de tecnología y turismo
Ponencia impartida en el marco del seminario "La Influencia de la Tecnología en los 7 Procesos del Viaje" organizado por el ITH en Benidorm y Barcelona en 2010
4. 2.200 billions internet users, 30%
4.500 billions of cellulars, 6/10
2013 there would be 6,7 billions of cellular,
4 of them smart phones
250.000 apps Twitter API
300.000 iPhone apps, 10.000 Blackberry apps
20.000 Android apps
IPad 14 millions in 2010 and +11.000 apps
+ 2.000 billions of downloads in Itunes
5. Inspiration Compare Planning Booking Travel Share
• 94% France, 91% Germany and 95%
Britain are now using the web in ONE of
the steps of the shopping process
• 59% France, 65% Germany and 71%
Britain are now using the web in ALL of
the steps
• Average of webs that are visiting 4’3 in
France, 5’1 in Germany and 4’2 in Britain
6.
7. By 2015, 50% of the
European travelers will use
smartphones in the research
and booking process. Source:
Euromonitor
21. Influentials
are storytellers
• Generate advocates and lovemarks of
our brands:
• Brand story
• Brand essence
• Brand value proposition
– Formula:
great product + (promise + confirmation) = lovemarks
The story is more powerfull than the brand, best
story wins. Tom Peters
37. 67 % of twitter users who become
followers of a brand are more
likely to buy that brand’s products
‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to
Buy, Recommend,’ press release, March 10, 2010.
38. X
The ROI.The ROE: Return of Engagement
11 post with more than 19.000 visitors
More than 400 pictures
1 post, more than 200.000 visitors
37 videos/5.693 views 4 post, more than 1.400.000 visitors