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Enter 2011 inspiration
The document discusses strategies for attracting clients to travel destinations, emphasizing the importance of digital engagement and the use of social media by travelers. It outlines a marketing mix approach, including the 5 Ps (product, place, price, promotion, people) and newer methods like crowdfunding and 'blue ocean strategy.' Ultimately, it stresses the significance of storytelling and engagement to foster brand loyalty and influence consumer behavior.
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Enter 2011 inspiration
- 1. Inspiration: how to attract clients to our destination @joantxo Llantada #Enter2011
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- 3. Google me, please joantxo@gmail.com / llantada_jua@gva.es @joantxo http://www.linkedin.com/in/joantxollantada http://www.facebook.com/joantxo http://e-turismo.blogspot.com http://picasaweb.google.com/joantxo http://es.youtube.com/user/joantxollantada http://joantxo.podomatic.com/ www.slideshare.net/joantxo
- 4. 2.200 billions internetusers, 30% 4.500 billions of cellulars, 6/10 2013 there would be 6,7 billions of cellular, 4 of them smart phones 250.000 apps Twitter API 300.000 iPhone apps, 10.000 Blackberry apps 20.000 Android apps IPad 14 millions in 2010 and +11.000 apps + 2.000 billions of downloads in Itunes
- 5. Inspiration Compare Planning Booking Travel Share • 94% France, 91% Germany and 95% Britain are now using the web in ONE of the steps of the shopping process • 59% France, 65% Germany and 71% Britain are now using the web in ALL of the steps • Average of webs that are visiting 4’3 in France, 5’1 in Germany and 4’2 in Britain
- 7. By 2015,50% of the European travelers will use smartphones in the research and booking process. Source: Euromonitor
- 8. adprosumers advertiser + producer+ consumer
- 9. Where are the touristgoing?
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- 11. Marketing Mix –5 Ps Product •Design Place •Technology •Retail •Usefullness •Wholesale •Convenience •Mail order •Value •Internet •Quality •Direct sales •Packaging •Perr to peer •Branding •Multi-Channel •Accessories •Warranty Target Promotion market •Special offer Price •Advertisements Strategies: •Endorsements Skimming •Usertrials Penetration •Direct marketing Psychologiacla •Leaflets/posters Cost-Plus •Free gifts Loss leader, etc. •Competions •Joint ventures
- 12. Marketing Mix –5 Ps Product •Design •Technology •Usefullness •Convenience •Value •Quality •Packaging Place •Branding •Retail People •Accessories •Wholesale •Employees •Warranty •Mail order •Management •Internet •Culture •Direct sales •Customer service Target •Perr to peer •Multi-Channel market Promotion •Special offer •Advertisements Price •Endorsements Strategies: •Usertrials Skimming •Direct marketing Penetration •Leaflets/posters Psychologiacla •Free gifts Cost-Plus •Competions Loss leader, etc. •Joint ventures
- 13. Marketing Mix –7 Ps Product •Design •Technology •Usefullness Physical enviroment •Convenience •Smart •Value •Run-down •Quality •Interface •Packaging Place •Comfort •Branding •Retail •Facilities •Accessories •Wholesale •Warranty •Mail order Process •Internet •Especially •Direct sales relevant tio service industries Target •Perr to peer •Multi-Channel •How are services market Price consumed? Strategies: Skimming People Penetration •Employees Promotion Psychologiacla •Management •Special offer Cost-Plus •Culture •Advertisements Loss leader, etc. •Customer service •Endorsements •Usertrials •Direct marketing •Leaflets/posters •Free gifts •Competions •Joint ventures
- 15. Long tail + º Blue Ocean Strategy
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- 21. Influentials are storytellers • Generateadvocates and lovemarks of our brands: • Brand story • Brand essence • Brand value proposition – Formula: great product + (promise + confirmation) = lovemarks The story is more powerfull than the brand, best story wins. Tom Peters
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- 26. What is ablogtrip?
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- 29. Traditional media?, nothanks! Be relevant my friend !
- 30. Crowsourcing Wikiof the #blogtripF1
- 31. Building the strategytogether
- 33. We are smarterthan me "Tell me and I’ll forget. Show me and I might remember. Involve me and I’ll understand.“ Benjamin Franklin
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- 35. Conversation is on, fromminute cero, and still go on
- 37. 67 % oftwitter users who become followers of a brand are more likely to buy that brand’s products ‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to Buy, Recommend,’ press release, March 10, 2010.
- 38. X The ROI.The ROE:Return of Engagement 11 post with more than 19.000 visitors More than 400 pictures 1 post, more than 200.000 visitors 37 videos/5.693 views 4 post, more than 1.400.000 visitors
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- 41. Tribes, Seth Godin.October 1, 2010
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- 44. "We should allbe concerned about the future because we will have to spend the rest of our lives there. “. Woody Allen
- 45. @abigailking @alastairmck @arantxar@isabellestravel @johnonolan @minube @sblanco @solotraveler @travmag @victoriamdq @wildjunket @IsabellesTravel @jimmypons @JohnONolan @lasseweb20 @Ruralworker @sarahleetravels @terryleetravels @viajarcondiego @501places @adventuregirl @BrilliantTips @chicadelatele @csahuquillo @DTravelsRound @WhyGoSpain @WorldLillie @traveldudes @EverywhereTrip @velvetescape @edans @anapiccola @joantxo Think tank travel