A content writer requires skills in linguistic accuracy, research, writing, editing, and digital marketing. These include proper grammar, research analytical skills, organizing paragraphs with clear introductions and transitions, using an engaging writing style with clarity and originality, and optimizing content for search engines and distribution across digital channels. Kaiiax can help assess and improve content writers' abilities in these areas.

1. Content Writer Skills
Kaiiax

2. Who is Content
Writer?
Content writer is a marketing specialists
who creates content.
❖ Writes blogs, guest posts, ebooks
and whitepapers.
❖ Understands marketing principles
and knows how to position content
❖ Understands SEO principles and
knows how to write content for
search engines
❖ Contributes to content marketing
strategy

3. Content Writer
Skills
1. Linguistic accuracy
2. Research
3. Writing
4. Editing
5. Digital marketing

4. Linguistic accuracy
Grammar Correct usage of English grammar rules
Syntax Correct arrangement of words and phrases to create well-formed sentences
Punctuation Correct use of period, comma, parentheses, and other punctuation marks
Spelling Forming of words from letters according to accepted usage
Word choice Word-level clarity, the absence of wordiness and clichés, the use of words that best express
given ideas, and the choice of words that suit the audience

5. Research skills
Analytical skills The ability to collect data, categorize, and arrive to conclusions
Critical thinking The ability to justify the point of view and give arguments

6. Writing skills
Content
organization
Clear and logical structure within the text
Paragraph
organization
● A topic sentence, clearly expressing the main idea of the paragraph.
● A few sentences supporting, explaining, or elaborating on the main theme.
● Some type of transition that links the current paragraph to the theme of the next
paragraph.
● Logic/clarity from one sentence to the next
Cohesion of topic Content remains on topic and does not diverge

7. Writing skills
Lead A few sharp, focused introductory sentences that pull the audience in
Originality ● Unusual hooks and angles that will capture attention and engage curiosity.
● The use of distinctive words, phrases, and metaphors instead of clichés and stock phrases.
● A unifying and consistent mood or tone.
● Confident “ownership” of opinions and viewpoints.
● Stories, metaphors, case studies, examples, and other techniques to engage the audience and
illustrate that point
Clarity The writer’s ability to express ideas clearly without excessive padding or wordiness. Are there
unnecessary tangents and redundant sentences or paragraphs? Does the piece contain unnecessary
background information (i.e., information that is already obvious to the reader)?

8. Writing skills
Format ● The paragraphs are 3-4 lines long
● The article includes lists with bullet points
● The article includes tables, infographics, charts, video, presentation (where applicable)
● The article links to related and relevant articles and pages on your website
Headline A headline that instantly commands attention

9. Editing skills
The ability to articulate making particular decisions in writing

10. Digital marketing skills
SEO The knowledge of basic SEO rules for writing content optimized for search engines
Content
distribution
The ability to build a content promotion workflow aligned with a given content distribution channel and
execute it
Google analytics The knowledge of Google Analytics for evaluating content results

11. Summary
Kaiiax Skills reveal content writer's ability to write
high quality content. Content writer skills
include: linguistic accuracy, research, writing,
editing and digital marketing.
hello@kaiiax.com
Contact us to assess content
writers and improve their
writing skills.