Week 2 Academic Writing and Business Communication.pptx
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This document discusses academic writing and business communication. It defines academic writing as using evidence-based arguments, precise language, and logical organization in an impersonal tone. The key steps to effective academic writing are brainstorming, planning and research, drafting, editing, and proofreading. Common types of academic writing include essays, letters, stories, and dialogues. Business communication involves conveying information within or outside an organization for financial benefit and can take the form of reports, proposals, emails, manuals, and more. While academic and business writing have different audiences and purposes, they both require well-developed ideas, a formal tone, correct grammar and formatting.
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Almost all business activities are planned, intentionally, executed and analyzed in written form.
These forms include reports, report summaries, letters, memos and e-mails, and any documents related to business facts. Mutually they are a paper repertoire, recording the proposals, activities and results of numerous business transactions.
4 main types of business writing include:
Description: This writing form provides readers with the information they need to follow the new process at work.
Informational: This type of writing provides readers with reference information and can be used to make decisions in the organization.
Persuasive: Professionals use persuasive writing to attract readers to make specific decisions.
Transactional: Employees use this type of text in daily business communication to share information or get specific responses from colleagues or customers.
Like leadership, most of the people don't have innate writing skills. However, when communicating with others about contracts, recommendations, or other matters involving rock bottom line, having good business writing skills could also be different.
Unfortunately, within the business world, messy emails, incorrectly formatted reports, and rigid, unfriendly content often become the norm.
Writing is a process consisting of several interrelated steps:
Preparation
Research
Organizing
Drafting
Review and Revision
For constructive business writing skills:
Know the audience
Clearly state the purpose
Use concise language
Keeping writing freed from errors
Use active voice
Well organized ideas
State facts rather than opinions
Show confidence
Use simple format
Maintain the ability to adapt to different types of writing
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Learn About
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Familiar with powerful opening and closing to attract and maintain attention
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Determine the needs and prospects of readers to set goals and priorities
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How to edit and proofread the final version
And More.
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Almost all business activities are planned, intentionally, executed and analyzed in written form.
These forms include reports, report summaries, letters, memos and e-mails, and any documents related to business facts. Mutually they are a paper repertoire, recording the proposals, activities and results of numerous business transactions.
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Persuasive: Professionals use persuasive writing to attract readers to make specific decisions.
Transactional: Employees use this type of text in daily business communication to share information or get specific responses from colleagues or customers.
Like leadership, most of the people don't have innate writing skills. However, when communicating with others about contracts, recommendations, or other matters involving rock bottom line, having good business writing skills could also be different.
Unfortunately, within the business world, messy emails, incorrectly formatted reports, and rigid, unfriendly content often become the norm.
Writing is a process consisting of several interrelated steps:
Preparation
Research
Organizing
Drafting
Review and Revision
For constructive business writing skills:
Know the audience
Clearly state the purpose
Use concise language
Keeping writing freed from errors
Use active voice
Well organized ideas
State facts rather than opinions
Show confidence
Use simple format
Maintain the ability to adapt to different types of writing
Tonex offers Business Writing Skills Training
Business Writing Skills Training provides you with the simplest practices that business men and ladies got to know so as to write down clear, successful, professional business documents, containing e-mail, memos, letters, and reports. you'll learn a scientific technique of writing that facilitate writing and leads your audience through the content.
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Styles and formulas to meet different writing requirements
Familiar with powerful opening and closing to attract and maintain attention
Think rationally through obstructive thoughts and build documents through modeling information
Determine the needs and prospects of readers to set goals and priorities
Arrange opinions and generate content .
How to edit and proofread the final version
And More.
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� 2.5 cm margins
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COMMUNICATION SKILLS AND WRITING SKILLS
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DOWNLOAD THE SLIDES TO READ FULL
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The document outlines the process of technical writing in 5 steps: 1) Identify your purpose, 2) Analyze your reader, 3) Choose your ideas, 4) Collect your data, and 5) Organize your message. It then discusses the steps of writing including drafting, revising, editing, and proofreading. Technical writing requires proper planning and organization as different types of messages require different structures.
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analy.
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Unit Learning Outcomes Assessed
1. Engage in ethical production of academic essays, business reports,
correspondence and presentations through research and application of
appropriate referencing
2. Create a clear, coherent and independent exposition of knowledge and
ideas in academic/business writing
3. Discuss and apply the writing process in various types of academic
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4. Identify and apply structural elements of essays, reports and business
correspondence
5. Develop and demonstrate academic research skills
Assessment Description
Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive
communication for over 2000 years.
Describe these appeals with specific examples of their application in modern
business communications. How important are such appeals in digitalised
business communications?
In your essay, you are expected to cover the following:
� Explanations of ethos, pathos and logos.
� Specific examples of how ethos, logos and pathos apply to modern
business communications.
� Consider to what extent these concepts can be applied to digital business
communications and why
� Use at least 3 credible sources to support your essay. Remember you
need to cite sources in-text, as well in the reference list.
Detailed Submission
� 1,000 words
� 2.5 cm margins
� 1.5 point spacing
� Calibri or Arial font
� 11 � 12 size font
...
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Week 2 Academic Writing and Business Communication.pptx
- 1. Academic Writing and Business Communication English II
- 2. Academic Writing Characterized by evidence-based arguments, precise word choice, logical organization and an impersonal tone Conveys ideas and engages in scholarly conversation It informs, analyzes and persuades Examples: Essay writing, letter writing, story writing and dialogue writing
- 3. Steps to Effective Academic Writing • Writing out ideas and linking up themes Step 1: Brainstorming • Organizing the points and researching required details Step 2: Planning and Research • Beginning to write with a proper formal structure Step 3: Drafting • Rereading, editing and rephrasing Step 4: Editing • Rectifying any mechanical, structural or grammatical error Step 5: Proofreading
- 4. Types of Academic Writing
- 5. Characteristics of Academic Writing Clear and Limited Focus Impersonal Tone Logical Structure Evidence – Based Arguments Diction Responsibility and Relevance
- 6. Common Mistakes to Avoid Wordiness: Be concise and simple Missing or Vague Thesis Statement: Clear thesis statement and linked supporting details Analysis without Description: Analyze ideas from different sources and explain how they relate to your work Informal Language: No slangs, idioms or conversational language Not Citing Sources: Cite ideas to avoid plagiarism
- 7. Ethics of Academic Writing Honesty Objectivity Carefulness Openness Confidentiality Competence Legality
- 8. Plagiarism It can be viewed as the stealing of another person’s ideas, methods, results or words without giving proper attribution
- 10. Paraphrasing Ideas expressed by someone else, now presented (by you) in a new form A legitimate way to use information from a source Helps to grab full meaning of the original text
- 11. Steps to Effective Paraphrasing Reread the original passage until you understand its full meaning Check your rendition with the original to make sure that your version accurately expresses all the essential information in a new form Use quotation marks to identify any unique term or phraseology you have borrowed exactly from the source Note/record the source (including the page); you must cite paraphrased material
- 13. Business Communication Passing of information message or news within or outside the company for the financial benefit of the organization Used to promote a product, service, or organization; relay information within a business; or deal with legal and similar issues Encompasses a variety of topics including: consumer behavior, advertising, public relations, corporate communication, research and measurement, reputation management, and event management
- 14. Types of Business Communication • Reports • Financials • Minutes Informational • Proposals • Press Release • Sales Email Persuasive • Emails • Dismissal Notes Transactional • User Manuals • Memos • Specifications Instructional
- 15. Differences in Academic and Business Writing Academic Writing Writing to persuade your professor how much you know Only audience is our professor Professors rarely share students' writing with others College papers have a limited life span Business Writing Writing at work focuses on problem solving Targets multiple audiences with different perspectives May be read by unknown readers Can be used indefinitely and can be used in legal proceedings
- 16. Similarities in Academic and Business Writing Need well-developed ideas Formal tone Proper grammar and correct punctuation Correct jargons and relevant abbreviations
- 17. Thank You