"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5) In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)

1. Digital
Marketing
In the Flow
By Yasser Monkachi
CEO & Founder @social_impulse
www.socialimpulse.net - December 2016

2. "Success is a journey, not a destination.”
Arthur Ashe

6. Digital Marketing

7. Digital Advertising (3Cs)

8. Digital Advertising

9. Digital Advertising

10. Digital Advertising

11. Search Marketing

12. Social Media Marketing

15. Content types

16. Brand Content
“Brand
Content
starts
when
ads
cease.”
Jean-­‐Nöel
Kapferer

17. 17
From Printed guides to Foodle
1965 2017
In
partnershipwith

18. The FLOW
In
partnershipwith

20. Inbound Marketing

21. Buyer Journey

22. CMS-INBOUND by socialimpulse
DATABASE & CRM
Landing Pages
Event
Newsletter
Search Marketing
Leads
Content Strategy Web Design
Publications
Video
Automation

23. “Frequency led to awareness, awareness to
familiarity, and familiarity to trust. And trust,
almost without exception, leads to
profit.” ― Seth Godin, Permission Marketing :
Turning Strangers Into Friends And Friends
Into Customers
Seth Godin

24. Yasser Monkachi is a Senior Researcher, Consultant, Trainer, Facilitator, Keynote Speaker, Blogger (Professional
Blog,Medium, Linkedin) and Writer fromMorocco. He is passionate aboutDesign thinking, Inbound & Digital
Marketing and Digital Detox. He founded Social Impulse (www.socialimpulse.net), an eclectic digital agency.
He also trains Community Management students at Toulouse Business School and has been working for
international firms as well as industrial groups in Morocco and abroad.He defines himself as a serial and a social
entrepreneur with Maroc Web Awards winner Sardi.ma, ftour 2.0 and Social Media Club.
Yasser Monkachi
CEO & Founder @ Social Impulse
@yassermonkachi ym@socialimpulse.netlinkedin.com/in/yassermonkachi

25. Digital
Marketing
In the Flow
By Yasser Monkachi
CEO & Founder @social_impulse
www.socialimpulse.net - December 2016