Inbound marketing is a process that helps potential customers find a company through content like blogs, social media, and search engine optimization before they are looking to purchase. This builds brand awareness and preference over time by engaging prospects with relevant and educational content as opposed to interruptive traditional marketing. While inbound marketing relies heavily on content to attract and engage audiences, the content must be of high quality, non-promotional, and helpful to prospective buyers in solving problems and achieving goals. Common inbound tactics include SEO, social sharing, blogging, social media, and online forums. However, inbound marketing has limitations such as wide targeting that produces many unqualified leads, failure to clearly communicate what a company offers, inability to reach decision makers,