Content marketing talk by Adarsh Thampy at Wordcamp Pune 2013.

2. Content Marketing, Jombay.com
Adarsh
Founder, Conversionchamp.com
Thampy

3. Content Marketing
Brands that use content marketing
Case Study: Jombay.com
Leverage Content Marketing
Q&A

5. Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content
marketing
Effort Taken: 15 high quality articles, 5
guest posts on PR 2-PR 4 sites, 1 Press
Release, 5 blog comments

10. “Content Marketing means creating and
sharing valuable free content to attract and
convert prospects into customers, and
customers into repeat buyers.”- Copyblogger

12. “We were able to
launch KISSmetrics and get over
100,000 monthly organic
visitors in less than a year, just
through blogging and creating
infographics.”- Neil Patel

13. Buffer App Grew To 70,000+
Users With A Solid Product &
Content Marketing

14. “Mint owes much of its
user adoption and brand
success to its aggressively
intelligent content
strategy.”- Mashable.com

15. More than 8750
questions have been
answered!

17. Started Content Marketing
Zero Advertisements! Traffic from SEO and Social Media…

20. Image Credit: Flickr

21. Photo Credit: Flickr

24. Hangouts
Demographic
Value
Audience Persona

28. Forget the Hard Sell

29. Forget the Hard Sell
Think Pre-Sell!

31. Photo Credit: gremln

34. Photo Credit: roystoncartoons

35. Photo Credit: nicholsoncartoons

36. Photo Credit: Cognician

37. Photo Credit: Nike

46. …Where Your Target Audience Hangs Out

47. “Content marketing
is the only marketing
left”- Seth Godin

48. Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500
Leads: 3
Cost Per Conversion: 9166
User acquisition cost via traditional marketing methods:
Rs. 9150

49. Then I Tried Content Marketing + Adwords PPC…

50. Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000
Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing:
Rs. 500

51. Photo Credit: DreamsTime

52. 36% B2B marketers and 32%
B2C marketers believe they are
“effective” or “very effective” at
content marketing
Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs

59. Cartoon Credit: Tom

61. Photo Credit: BlogSpot

62. Web: www.conversionchamp.com
Twitter: @conversionchamp
Email: hello@conversionchamp.com
Image Credit: Huffington Post