This document discusses content marketing measurement frameworks. It defines content marketing and outlines common goals such as acquiring customers, attracting an audience, and driving profitable customer action. It then presents several frameworks for measuring the success of content marketing campaigns, including metrics related to consumption, sharing, lead generation, sales, retention, and search engine rankings. Specific metrics discussed include page views, social shares, click-through rates, leads, revenue, and ranking positions. The document emphasizes the importance of defining campaign goals and using a consistent framework to evaluate changes over time.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Digilancerz is a global digital agency with storytelling thought leadership content production as our core - we provide 360 degree digital solutions inclusive of your digital marketing strategy, Design, UI and UX, search engine optimization and marketing, email campaigns, blog, social media and content marketing.
https://www.digilancerz.com/
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Google Analytics sampling limitations and how to overcome themGeorge Papadongonas
Google analytics work fine for small and medium-sized websites, but when the data volume increases, some of the reports are sampled. See in this presentation some of the most common issues and how you can overcome them.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Digilancerz is a global digital agency with storytelling thought leadership content production as our core - we provide 360 degree digital solutions inclusive of your digital marketing strategy, Design, UI and UX, search engine optimization and marketing, email campaigns, blog, social media and content marketing.
https://www.digilancerz.com/
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Google Analytics sampling limitations and how to overcome themGeorge Papadongonas
Google analytics work fine for small and medium-sized websites, but when the data volume increases, some of the reports are sampled. See in this presentation some of the most common issues and how you can overcome them.
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Sure, the Starks, Lannisters, and Targaryens delight audiences with their tales of adventure, lust, and betrayal. But they also have a helluva lot to teach us Content Marketers …
Based on the tools Webtrekk and intercom.io we explain in this WebExpresso what personalization means and how you can use it for personalized marketing campaigns (Webtrekk) and customized user interactions (intercom.io).
Mobile-SEO nach Mobilegeddon: Relevanz und Ranking-FaktorenAdvance Metrics
Präsentation an der Suchmaschinen Konferenz Zürich 2016. Inhalt: Warum die mobile Suche relevant ist, wie sich Mobilegeddon darauf ausgewirkt hat und was konkrete SEO-Massnahmen sind, damit eine Webseite in der mobilen Suche gute Ranking-Positionen erzielt.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
Social media marketing is the process of promoting a product, service, or brand through social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The goal of social media marketing is to increase brand awareness, build relationships with customers,
http://localhost/databass/?page_id=561
Change the Game with Content Marketing A Blueprint for Success (1).pdfharshithnidm
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques and strategies to reach potential customers and engage with them in the digital realm. Digital marketing leverages the internet and electronic devices to create, communicate, deliver, and exchange value with customers.
https://mayankpunmiya.xyz/
What is digital marketing and its components.GautamiKamrak
Digital marketing encompasses a broad range of online strategies and tactics aimed at promoting products, services, or brands using digital channels and technologies. It leverages the internet, mobile devices, social media, search engines, email, and other digital platforms to connect with a target audience, build brand awareness, drive website traffic, generate leads, and ultimately achieve marketing objectives.
Content Marketing Tools: A Marketer’s GuideAmit Singh
In the slides you will see:
- What you should look for in a content marketing solution
- What trends are driving the adoption of content marketing tools
- About the capabilities provide
- Recommended steps to making an informed purchase for a suitable content management tool
Who could be benefited from this:
- Internet marketers and agencies doing their due diligence in selecting a content marketing solution for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for content marketing tools
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
In the rapidly evolving landscape of online commerce, digital marketing has become the cornerstone for success. E-commerce businesses are leveraging a variety of strategies to drive traffic, engage customers, and boost sales. In this comprehensive guide, we will explore key components of effective e-commerce digital marketing and provide actionable insights to help businesses thrive in the digital realm.
Digital marketing is a broad term that encompasses all marketing efforts that use electronic devices or the internet. It involves various online channels and platforms to connect with current and prospective customers.
Digital marketing is dynamic and ever-evolving, with new trends and technologies constantly emerging. Successful digital marketers often employ a mix of these strategies based on their target audience, business goals, and industry trends.
Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commercefawzi morsy
Welcome to "Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce." In
this e-book, we'll delve into the exciting world of digital marketing and e-commerce, exploring
strategies, tools, and best practices to help you thrive in the online marketplace. Whether you're
a seasoned entrepreneur, a small business owner, or a marketing enthusiast, this book aims to
equip you with the knowledge and skills needed to succeed in today's digital landscape.
Similar to Evelyn Thar - Content Marketing Measurement (20)
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Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
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My slides at Nordic Testing Days 6.6.2024
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
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GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
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Removing Uninteresting Bytes in Software FuzzingAftab Hussain
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In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
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2. Agenda
1. Was ist Content Marketing?
2. Content Marketing Measurement Frameworks
3. Content Marketing – Metriken und KPIs
4. Content Marketing und SEO
www.amazeemetrics.com
4. Content Marketing
Wikipedia
Content Marketing is any marketing format that involves the creation and
sharing of media and publishing content in order to acquire customers. This
information can be presented in a variety of formats, including news video,
white papers, e-books, infographics, case studies, how-to guides, question and
answer articles, photos, etc.
http://en.wikipedia.org/wiki/Content_marketing
Content Marketing Institute
Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly defined
and understood target audience – with the objective of driving profitable
customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/
www.amazeemetrics.com
5. Content Marketing
"Pragmatic Definition"
Content Marketing is about delivering the content your audience is seeking in
all the places they are searching for it. It is the effective combination of created,
curated and syndicated content.
https://twitter.com/BrennerMichael
Content Marketing Elevator Pitch
Traditional marketing and advertising it telling the world your're a rock star.
Content Marketing is showing the world that you are one.
https://twitter.com/Robert_Rose
www.amazeemetrics.com
6. Einsatz von Content Marketing
www.amazeemetrics.com
http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/
(B2B, 2012)
7. Nutzung im Vergleich zum Vorjahr
www.amazeemetrics.com
http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/
Vermehrter Einsatz von:
Blogs: +27%
Videos: +27%
White Papers: +19%
9. Was sind die Ziele von Content Marketing?
Wikipedia
Content Marketing is any marketing format that involves the creation and
sharing of media and publishing content in order to acquire customers. This
information can be presented in a variety of formats, including news video,
white papers, e-books, infographics, case studies, how-to guides, question and
answer articles, photos, etc.
http://en.wikipedia.org/wiki/Content_marketing
Content Marketing Institute
Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly defined
and understood target audience – with the objective of driving profitable
customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/
www.amazeemetrics.com
11. Measurement Framework 1:
Content Marketing ROI mittels Page Value
Page Value (Google Analytics):
The average value for a page that a user visited before landing on the goal
page or completing an Ecommerce transaction (or both).
This value is intended to give you an idea of which page in your site
contributed more to your site’s revenue.
Wichtig: Segmente erstellen und Seiten mit Seiten aus demselben Bereich
miteinander vergleichen. (Blog Posts mit Blog Posts und nicht mit
Kontakt- oder Informations-Seiten)
http://www.branded3.com/blogs/using-page-value-in-google-analytics-to-measure-the-roi-of-content-marketing/
www.amazeemetrics.com
12. Wie wird Page Value berechnet?
www.amazeemetrics.com
Page Value = Transaction Revenue + Total Goal Value
Unique Pageviews for the page
Page Value = 100 + 10 = 110
1
Google Analytics: https://support.google.com/analytics/answer/2695658?hl=en
13. Page Value in Google Analytics
www.amazeemetrics.com
Page Value misst Verkäufe (Sales) und Leads (Kontaktformular).
27. Link Building
Früher:
• Link Farms
• Link Schemes, Link
Networks
• Article Spinning
• Comment Spamming
www.amazeemetrics.com
Heute:
• Regelmässig neuen
einzigartigen und
interessanten Inhalt
erstellen, der Links und
Social Shares generiert.
=> Content Marketing
SEO ist ebenfalls ein Ziel von Content Marketing
Ranking-Positionen gehören auch zum Content Marketing Measurement
31. Take-Home Message
• Ziele der Content Marketing Kampagne definieren
• Measurement Framework auswählen und beibehalten
• Veränderungen und Trends über mehrere Zeitperioden
vergleichen
www.amazeemetrics.com