Digital marketing proposition outlines a full service digital marketing strategy including content and social media strategy, search engine authority, and both organic and paid activities. Services include digital strategies across industries and channels, leveraging latest tools and technologies, and activities that establish domain leadership online to establish a brand among target audiences and generate qualified leads. Specific services include web design, SEO, SEM, content marketing, social media marketing, email marketing, analytics, and paid online campaigns.

1. Digital Marketing Proposition

2. Digital Marketing Scenario Today
Evolving
technologies
Multitude of
platforms
Changing
business
environment
Significance
of customer
behaviour
Innovative
content
strategy

3. Our Digital Marketing Proposition
Content and
social media
strategy
Search
engine
authority
Organic
as well as
paid

4. What we do
Digital strategies across industries and channels
Leveraging the latest tools and technologies
Activities that scream domain leadership online

5. What you get
Establish yourself among your target audience
Generate leads that are accurately looking for you
Let your audience engage with your brand online

6. Web design
&
development
SEO & SEM
Web content
& marketing
Our Solutions
Audience /
competitor
research
Digital
marketing
strategy
Insights &
analytics
Lead
generation
Email
marketing
Social
media
marketing
Web design
&
development
SEO &
SEM
Blog &
Content
strategy

7. Web design
&
development
SEO & SEM
Web content
& marketing
Lead Generation & Email Campaigns
- Identify an ideal
customer profile
- Source an
extensive database
of email leads
- Plan for future lead
scoring activities
- Campaign concepts
- Content design &
execution
- A/B testing and
analysis
- Lead nurturing
- Campaign opens &
click analysis
- Lead capturing
through social media
- Customer
relationship
management (CRM)

8. Web design
&
development
SEO & SEM
Web content
& marketing
Website UX-UI development
- Innovative web
design
- State-of-the-art
development
platforms
- User-friendly &
secure CMS
- SEO-optimized
content on website
- Blog setup and
content calendar
- Advanced web
traffic analytics
- Content for various
downloadable
collateral – case
studies, brochures
- User training for
Drupal, Wordpress,
Magento

9. Web design
&
development
SEO & SEM
Web content
& marketing
Content, SEO and SEM
- Keyword research
- Competition &
search volume
analysis
- Website report &
bug fixing
- Sitemap and URL
planning
- Content & image
optimization
- Metadata
optimization
- Plagiarism checks
- Analytics &
webmaster tools
- SEO content creation–
articles, infographics,
slideshows, etc.
- Link building exercises
- Directory submissions
- Social bookmarking

10. Web design
&
development
SEO & SEM
Web content
& marketing
Social Media & Content Marketing
- Blog creation and
management
- Content strategy and
monthly calendars
- Blog marketing and
content dissemination
- Guest blogging
& Hyperlinking
- Social media creation
and management
- Social networking and
engagement
- Lead capturing activities
- Group sharing
- Organic promotions
- Influencer management
- Content marketing
through blogs
- Answer engines
- Social media
- Lead / customer
nurturing content
- Email newsletters

11. Web design
&
development
SEO & SEM
Web content
& marketing
Social media marketing
1
- LinkedIn company
page management
- Networking and lead
capturing
- Profile management
and optimization
- Thought leader
followership
- Paid campaigns
- Facebook networking
- Organic increase in page
links
- Group management and
engagement
- Lead capturing and
customer response
management
- Paid campaigns
- Twitter handle
management
- Content and engagement
- Influencer profiling and
networking
- Promoted Tweets
- Similar hashtag following
- Profile optimization

12. Web design
&
development
SEO & SEM
Web content
& marketing
Paid online campaigns
- Google Adwords
- Display Network -
Remarketing campaigns
- App Install campaigns
- Facebook website
promotions
- Page likes promotion
- Boosted posts
- App install campaigns
- Promoted Tweets
- Hashtag promotions
- Linkedin sponsored
updates
- Advertisements
- Sponsored Inmails
- Instagram ads
- Pinterest campaigns

13. Web design
&
development
SEO & SEM
Web content
& marketing
Tools and techniques
Social Media
Hootsuite
Buzzsumo
Crowdbooster
SproutSocial
Tweetdeck
RivalIQ
SocialMention
Mailchimp
Sendblaster
Constant contact
Email Marketing

14. Web design
&
development
SEO & SEM
Web content
& marketing
Tools and techniques
Market Research
Hoovers
Zoominfo
Manta
OneSource
Jigsaw
Lead411
InfoUSA
Linkedin
Viadeo
Keyword Research
Google keyword planner
Wordtracker
Semrush
Keyword Eye
Google trends

15. Web design
&
development
SEO & SEM
Web content
& marketing
Tools and techniques
SEO and SEM
SEO Quake
Woorank
Moz
MajesticSEO
Wordstream
MarketMuse
Unbounce
Analytics and feedback
Content Insight
Google analytics
Hubspot
Kissmetrics
Bing Webmaster Tools
Keyword Analysis Tools
YouTube Analytics

16. Web design
&
development
SEO & SEM
Web content
& marketing
Tools and techniques
SMS Marketing
CMS and Blogging
Wordpress
Tumblr
Blogger
Drupal
LiveJournal
Webinar Tools
CRM
Valueleaf
RedSMS
SMSintegrate
LiveSMS
Zoho
Salesforce
Podio
iMeet
Webex
Hangout on air
BrightTalk
GotoMeeting

17. Web design
&
development
SEO & SEM
Web content
& marketing
Thank You