Digital marketing refers to promoting products online through various digital channels like search engines, social media, and content to engage customers and drive actions like purchases. It includes search engine optimization to improve search engine rankings, search engine marketing which uses paid search ads, social media marketing to build brands and engage followers, and content marketing to create helpful content to attract and engage an audience.

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2. Digital marketing refers to the use of digital channels, platforms, and technologies to
promote products, services, or brands to a target audience. It encompasses a wide
range of online marketing activities aimed at reaching potential customers, engaging
with them, and ultimately driving desired actions, such as making a purchase,
signing up for a newsletter, or visiting a website.
WHAT IS DIGITAL
MARKETING?

3. Digital marketing leverages various online channels and
tools, each serving specific purposes to achieve marketing
objectives. Some key components of digital marketing
include:
TYPES OF DIGITAL
MARKETING?

4. Search engine optimization (SEO) is the process of improving the quality and quantity of website
traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as
"natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate
from different kinds of searches, including image search, video search, academic search, news
search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO
considers how search engines work, the computer-programmed algorithms that dictate search
engine behavior, what people search for, the actual search terms or keywords typed into search
engines, and which search engines are preferred by their targeted audience. SEO is performed
because a website will receive more visitors from a search engine when websites rank higher on
the search engine results page (SERP). These visitors can then potentially be converted into
customers.
1. SEARCH ENGINE OPTIMIZATION
(SEO):

6. Search engine marketing (SEM) is a method of promotion and advertising to help companies'
content rank higher among search engine traffic. Like search engine optimization (SEO), search
engine marketing helps companies improve the way content is ranked by search engines.SEM
helps companies bring their products and services to the attention of audiences through paid
search engine advertising. SEM is an online marketing strategy in which organizations buy targeted
ad space at the top of search engine result pages (SERP). This approach is different from SEO,
which focuses on optimizing content for search engine algorith so the content ranks high on the
SERP.
2. SEARCH ENGINE MARKETING(SEM):

8. Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic. This involves publishing great content on your
social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements. There is also a range of social media management tools that help
businesses to get the most out of the social media platforms listed above. For example, Buffer is a
platform of social media management tools, which can help you achieve success with your social
media marketing. Whether you want to build a brand or grow your business, we want to help you
succeed. The major social media platforms (at the moment) are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and Snapchat.
3. SOCIAL MEDIA MARKETING(SMM):

10. Content marketing is one of the most effective forms of marketing available to businesses.
businesses need to make sure that their content marketing efforts are competitive. The challenge is
that it can be difficult to know what 2023 has in store for the ever-changing landscape of content
marketing. Marketing professionals and business owners need to evaluate their content marketing
efforts to ensure they’re creating the right mix of content that resonates with leads. Businesses can
get more leverage from their content marketing efforts by understanding the benefits of content
marketing, the most popular types of content marketing for the year, and actionable tips to do better
content marketing this year. In this 2023 guide, you’ll learn everything you need to know about
content marketing so that you can evaluate your areas of success and identify opportunities for
improvement.
4. CONTENT MARKETING

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