In the slides you will see:
- What you should look for in a content marketing solution
- What trends are driving the adoption of content marketing tools
- About the capabilities provide
- Recommended steps to making an informed purchase for a suitable content management tool
Who could be benefited from this:
- Internet marketers and agencies doing their due diligence in selecting a content marketing solution for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in the market for content marketing tools
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Greetings Marketers,
Welcome to B2C Content Marketing Benchmarks, Budgets, and Trends—North America. This is the companion report to the B2B research we released in September 2017. The data presented in both reports was generated from our eighth annual content marketing survey. One of our key observations this year is that while B2C marketers reported slightly higher levels of overall content marketing success compared with last year, there was a decrease among those who agreed their organization has realistic expectations about what content marketing can achieve. A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one.
Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t. Another important key to success is an efficient workflow process (page 4 shows how top-performing B2C marketers rate their project management flow and other distinguishing characteristics that set them apart from their peers). We hope these research findings will be helpful as you consider which content marketing priorities to focus on in the year ahead.
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Greetings Marketers,
Welcome to B2C Content Marketing Benchmarks, Budgets, and Trends—North America. This is the companion report to the B2B research we released in September 2017. The data presented in both reports was generated from our eighth annual content marketing survey. One of our key observations this year is that while B2C marketers reported slightly higher levels of overall content marketing success compared with last year, there was a decrease among those who agreed their organization has realistic expectations about what content marketing can achieve. A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one.
Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t. Another important key to success is an efficient workflow process (page 4 shows how top-performing B2C marketers rate their project management flow and other distinguishing characteristics that set them apart from their peers). We hope these research findings will be helpful as you consider which content marketing priorities to focus on in the year ahead.
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Nicolas Valenzuela
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
Interactive content enables you to deliver engaging, educational,differentiated content experiences. Discover what other marketersare learning and start your climb.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
There is a huge opportunity for marketers to get more from the content they’re developing. That’s the conclusion the Content Marketing Institute (CMI) research team came to after
conducting its first-ever content management and strategy survey.
Our team surveyed 411 marketers from the CMI audience to learn how they manage content within their organizations. Read on to see the results.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Nicolas Valenzuela
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
Interactive content enables you to deliver engaging, educational,differentiated content experiences. Discover what other marketersare learning and start your climb.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
There is a huge opportunity for marketers to get more from the content they’re developing. That’s the conclusion the Content Marketing Institute (CMI) research team came to after
conducting its first-ever content management and strategy survey.
Our team surveyed 411 marketers from the CMI audience to learn how they manage content within their organizations. Read on to see the results.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
WooW Maker is a Digital Marketing Agency focused on Content Marketing.
Integration with our SEO and Social Media Marketing Services allows us to help your company increase your search visibility on Google, Yahoo, Bing and in Social Media land.
Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, blogs & many more).
For more please visit our website: www.woowmaker.com
In the intricate web of the digital landscape, businesses must navigate a multitude of strategies to effectively connect with their audience and achieve online success. From the foundational principles of SEO and content marketing to the dynamic realms of social media, influencer collaborations, and emerging trends like video marketing, the world of digital marketing services is expansive and ever-evolving.
The demands on a marketing organization
are rapidly changing.
The digital marketing era of today is complex and dynamic. There are
many channels that require investment and continuous attention. With
frictionless communication, trends happen faster and are shorter lived.
Without continuous attention, your digital presence decays rapidly.
Browsing through corporate websites, it is clear few companies have
adapted to effectively manage their digital marketing operations. Branding
and messaging are inconsistent, mobile device support is non-existent,
and aborted initiatives, such as corporate blogs and social pages, linger
as embarrassing reminders of poor follow-through. The problem is that
most organizations still see digital marketing as a series of projects: a web
redesign, setting up a blog, publishing a whitepaper. They can mobilize
resources to complete these projects, but cannot sustain the level of
effort necessary to keep a program going. And without that effort, these
marketing assets become liabilities.
If you want success in digital marketing, your
organization needs to operate like a publisher
by identifying high value audiences and
operationalizing processes to serve them.
This means delivering the right content in the right format and getting
irrelevant/outdated content out of the way. Known as marketing
operations, there is a field whose purpose is to keep content initiatives
performing after launch. Marketing operations encompasses a wide
array of skills and activities that stand in between the development of a
content asset and its consumption by an audience. This includes postproduction
for target channels, tagging for targeting, search engine
optimization, localization, instrumentation for analytics and performance
measurement.
Our previous whitepaper, Three First Steps for Operationalizing your
Content Marketing Strategy, introduced the concept of marketing
operations and recommended some preparatory steps to building a team.
This whitepaper will outline the details of how a marketing operations
group works.
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
Digital MarketingTips and Techniques for Success.pdfEmasterdigital
Unlock the secrets to effective digital marketing with these expert tips. Learn how to boost your online presence and drive results with proven strategies.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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2. TABLE OF CONTENTS
Content marketing overview
How will your content marketing budget change in the next
12 months?
What are your organization’s top content marketing
challenges?
Five core elements of content marketing
Content marketing tool capabilities
Content creation and curation
Content management
Content amplification/distribution
Content optimization
Content analytics
Choosing a content marketing tool
The benefits of using content marketing tools
Recommended steps to making an informed purchase
3. This presentation describes current market for content marketing tools and
the considerations involved in implementing content marketing software.
The deck focuses to answers the following questions:
Why is content marketing growing so quickly?
Why do marketers need content marketing tools?
What are the core elements of a content marketing strategy?
What capabilities do content marketing tools provide?
Who are the leading vendors of content marketing tools?
How much does content marketing software cost?
The use of software services to automate one or more of the following
marketing functions with the organizational goal of increasing consumer
engagement and ultimately, conversions:
content creation, content curation (discovery);
content management (planning, workflow, regulatory and brand compliance);
content amplification/distribution;
content optimization
(SEO, testing, recommendation engines, audience identification and targeting);
content analytics.
4.
5. CONTENT MARKETING OVERVIEW
Content marketing has become ubiquitous among digital marketers in a wide range of
industries. Three quarters of B2C marketers and 88% of B2B marketers now use
content marketing to increase sales, generate and nurture leads, and improve brand
awareness and engagement, according to the Content Marketing Institute (CMI).
Source: B2B and B2C Content Marketing: 2016 Benchmarks, Budgets and Trends – North America, Content
Marketing Institute
How will your content marketing budget change in the next 12 months?
On average, B2C and B2B marketers use at least a dozen types of content assets, the
CMI found, and more than three out of four marketers reported creating more content
in 2016 than in 2015. Topping the list for most popular content type among all
marketers are blogs and videos, according to Conductor’s What Content Marketers are
Doing Now research.
Fundamental shifts in the relationship between brands and consumers are driving
significant changes in how – and how often – marketers communicate with their target
audiences.
6. CONTENT QUALITY AND MEASUREMENT TOP LIST OF
CHALLENGES
The challenge for marketers has become how to create, distribute, optimize, analyze,
and manage the growing volume of content that needs to be generated on a daily basis.
Producing engaging content is the number one challenge cited by both B2C and B2B
marketers, according to the CMI’s research.
Organizational factors such as a lack of resources or content marketing strategy, as well
as the rapid pace of Google’s algorithm changes and emphasis on content quality also
impact marketers’ ability to use content marketing effectively. Less than 40% of all
marketers consider their organizations to be effective at content marketing.
More than half of
both B2B and B2C
marketers are not
clear about what a
successful content
program looks like
within their
organization, the
CMI found.
Source: B2B and B2C Content Marketing: 2016 Benchmarks, Budgets and Trends – North America,
Content Marketing Institute
7. MARKET OPPORTUNITY CREATES CROWDED, MATURING
VENDOR MARKET
This gap between the use of content marketing and the ability to manage it
has given rise to
a complicated landscape of content marketing vendors. The software and
services available
range from interactive content apps and testing tools to artificial
intelligence-based analytics, automated editorial calendars and social
publishing apps, and global networks of content creation professionals.
Venture capital continues to pour into the market. Taboola received nearly
$120 million
in Series E financing in early 2015, and went on to acquire programmatic
ad platform
ConvertMedia for $100 million in July 2016 (see Table 3). Outbrain is using
$45 million
in private equity funds to accelerate product development both organically
and through
acquisition. The Israel-based company bought ad technology platform
Revee in March 2016
and subsequently launched Outbrain Automatic Yield.
Foreign companies such as Outbrain are leveraging the growing interest in
8.
9. FIVE CORE ELEMENTS OF CONTENT MARKETING
•Create, compile, organize, store content assets
•Discover relevant external content sources
•Establish links to curated content
Content creation
and
curation
•Editorial calendar/collaboration/scheduling
•Permissions/access by role, department, location, etc.
•Brand compliance/review/approvals/process
•Centralized, searchable asset library or repository
Content
management
•Publish original content to paid media, publisher sites, and social
networks
•Identify and push content to social influencers
Content
amplification /
distribution
•SEO through keyword/phrase analysis and optimization
•Multivariate and A/B testing
•Recommendation engines
•Audience identification (i.e., persona building), segmentation, and
targeting
•Mobile device optimization
Content
optimization
•Centralized dashboard
•Track and measure key metrics including views, downloads, traffic, leads, conversions
•APIs for integration with CRM, MA, PPC, digital analytics, and other marketing platforms
Content analytics
10.
11. CONTENT MARKETING TOOL CAPABILITIES
Content marketing tools come in a variety of shapes and sizes,
from point solutions that automate workflow to full-service
platforms that provide content creation, management, publishing,
amplification, and analytics solutions. The content marketing
vendors profiled in this report provide one or more of the five core
content marketing capabilities.
Several content marketing vendors offer more advanced features
including apps to repurpose passive content into interactive assets,
1. Content creation and curation
2. Content management
3. Content amplification/distribution
4. Content optimization
5. Content analysis
12. CONTENT CREATION AND CURATION
Relevant, engaging content is the lynchpin of
content marketing. The definition of content
has expanded to include advertising text, blog
posts, landing pages, emails, infographics,
pictures, and videos. Content can be created in
house with existing marketing staff, or
outsourced through a content marketing
vendor that offers access to a network of
content creation professionals. Brands can also
curate content from external online sources
with links to their owned media properties.
Content creation and curation tools facilitate
the development, organization, compilation,
storage, and publishing of original and curated
content assets. Authoring tools vary from
WYSIWYG editors and title wizards to content
scoring tools that optimize content as it is
written. Some tools also provide customizable
templates that incorporate brand and design
guidelines for consistency. Several vendors
repurpose existing content assets into
13. CONTENT MANAGEMENT
Content management centralizes the important functions of content
scheduling, collaboration, workflow, and compliance with brand, style,
and regulatory guidelines. These tools feature customizable
permissions and access that cover both internal and external roles
(such as agency partners). Content management is a critical aspect of
content marketing because it streamlines, formalizes, and
communicates content strategy across the organization. Several
vendors profiled in this report offer a managed services options for
brands that lack the internal resources to execute a content marketing
strategy.
14. CONTENT AMPLIFICATION/DISTRIBUTION
Content amplification or distribution tools push content assets out to
target audiences across multiple channels, including paid media,
websites, and social networks. Social sharing among fans, followers,
and influencers further drives traffic and consumer engagement.
Content amplification tools also can help publishers find the most
relevant audiences for their content assets across aggregated
publisher networks or manage paid media campaigns.
15. CONTENT OPTIMIZATION
Content optimization software is
designed to improve content
performance through search engine
optimization (SEO), multivariate and
A/B testing, recommendation engines,
and audience development and
targeting tools. The goal is to identify
audiences and their interests, develop
audience segments and personas, and
create content that is relevant to those
personas. The majority of content
marketing tools that provide
optimization software also offer APIs to
facilitate integration with existing CRM
and marketing automation systems.
Content can also be optimized by
device, including for desktop, tablet,
and smartphone.
16. CONTENT ANALYTICS
Tracking and measuring content performance have become critical
tasks, as CMOs come under increasing pressure to prove the ROI of
their content marketing efforts. Nearly one third of B2B marketers
say that sales lead quality is the most important content marketing
metric their organization uses, while 30% of B2C marketers say
sales/conversions are most important, according to the CMI.
Content marketing tool vendors have
invested heavily in artificial intelligence
and scientific algorithms to offer more
sophisticated analytics. Metrics related
to content consumption and sharing
include total views, attention time,
social actions, influencer mentions,
and engagement rates. Lead
generation and sales metrics include
total views, lead scores, sales-qualified
leads (SQLs), conversions, and return
visitor rates. The majority of vendors
use a centralized dashboard to track
content assets. Many include real-time
reporting and notifications and/or
predictive analytics to optimize
17.
18. THE BENEFITS OF USING CONTENT MARKETING TOOLS
Increase content relevancy and effectiveness.
When consumers view and interact with content, they reveal a lot
about their preferences and buying stages. By capturing and
analyzing their content consumption, you can provide them with more
relevant information that may push them further into the sales funnel.
Improve message consistency across all marketing channels.
Managing brand style and consistency is a huge challenge for global
brands and multi-location marketers. By centralizing content assets in
a CMS or database, those assets can be standardized and monitored
for compliance with style and regulatory guidelines.
19. THE BENEFITS OF USING CONTENT MARKETING TOOLS
Collect more accurate customer data.
Content marketing optimization and analytics
tools track and measure content consumption
across multiple touch points. Metrics are moving
from quantity based (i.e., how many pages
viewed) to quality based (i.e., time spent reading
specific pages). By automating the process, data
can be integrated with CRM and marketing
automation systems to enhance prospect data.
Grow social sharing, referrals, and engagement.
More personalized, relevant content is shared
more frequently across social networks, which will
amplify the impact and awareness of your brand.
Enhance marketing campaign profitability. By
sending the right content to the right consumers
through their preferred channels, campaign
efficiency increases and campaign costs decrease.
20. RECOMMENDED STEPS TO MAKING AN INFORMED
PURCHASE
Deciding whether or not your company needs a content marketing tool
calls for the same evaluative steps involved in any software adoption,
including a comprehensive self-assessment of your organization’s
business needs, staff capabilities, management support, and financial
resources. Use the following questions as a guideline to determine the
answers.
Have we identified our content marketing strategy and goals?
Do we have existing content assets that are effective and can be used?
Do we know where our audience is?
Do we have the staff to execute content marketing?
Who will own or manage content marketing?
Do we have C-level buy-in?
Have we established KPIs and put a system in place for tracking,
measuring, and reporting results?
What is our budget? Can we invest in staff training?
Can we integrate content marketing with our existing marketing
systems?
Step 1: Do you need a content marketing tool?
21. RECOMMENDED STEPS TO MAKING AN INFORMED
PURCHASE
Once you have determined that content marketing software makes sense
for your brand,
spend time researching individual vendors and their capabilities by
doing the following:
Make a list of all the content marketing capabilities you currently
have, those that you would like to have, and those that you can’t live
without. This last category is critical, and will help you avoid making a
costly mistake.
Take your list of capabilities and then do some research. The
“Resources” section at the back of this report includes a list of blogs,
reports, and industry research that will help.
Once you’ve done the necessary research, narrow your list down to
those vendors that meet your criteria. Submit your list of the content
marketing capabilities you’ve identified, and set a timeframe for them
to reply.
Step 2: Identify and contact appropriate vendors
22. RECOMMENDED STEPS TO MAKING AN INFORMED
PURCHASE
Set up demos with your short list of vendors within a relatively quick
timeframe after receiving the RFP responses, to help make relevant
comparisons. Make sure that all potential internal users are on the demo
call, and pay attention to the following:
How easy is the tool to use?
Does the vendor seem to understand our business and our marketing
needs?
Are they showing us our “must-have” features?
Step 3: Scheduling the demo
23. RECOMMENDED STEPS TO MAKING AN INFORMED
PURCHASE
i. How will the platform help us create more valuable content or get
more value
ii. out of the content we’re already producing?
iii. Does your platform make it easier to manage the content marketing
process, such
iv. as asset review, approval, and publication?
v. What metrics or analytics do you provide?
vi. How easily does the platform integrate with our existing PPC, CRM,
and other
vii. marketing technology platforms or tools?
viii.Do you have customers in our vertical industry? How successful have
they been
ix. with the platform? When they’re not successful, what are the
reasons?
x. How quickly and efficiently can we set up, train our staff, and use the
platform? How
xi. involved will our IT team need to be?
xii. How scalable is the platform?
xiii.What kind of ongoing support and client engagement will your
Other questions to ask each vendor include:
24. RECOMMENDED STEPS TO MAKING AN INFORMED
PURCHASE
Before deciding on a particular vendor, take the time to speak with one
or two customer
references, preferably someone in a business similar to yours. Consider
also asking these basic questions:
Why did you move to a content marketing tool or platform?
Why did you select this tool over others?
Has this tool lived up to your expectations?
How long did the system take to implement?
Are you also using additional tools for content creation, optimization
(SEO), amplification, or management?
Were there any surprises that you wish you’d known about
beforehand?
Where have you seen the most success? The biggest challenges?
How are you measuring your own success?
How easy was the set-up process and how long? Did the vendor help?
How responsive is customer service?
Has there been any down time?
What is the most useful, actionable (favorite) report the tool
Step 4: Check references, negotiate a contract