How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
I have done my research based off of humor and advertising, does it work? It is getting the job done that companies are wanting? I didn't necessarily come up with an answer. But, you can decide for yourself!
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
I have done my research based off of humor and advertising, does it work? It is getting the job done that companies are wanting? I didn't necessarily come up with an answer. But, you can decide for yourself!
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
Below are the link in the PowerPoint if they aren't pulling up directly.
Slide 4: http://fortune.com/2016/02/07/super-bowl-ads-spend-millions/
Slide 6: #1 -https://www.youtube.com/watch?v=GNWatifmMRE
#2 -https://www.youtube.com/watch?v=D8Cb5Wk2t-8
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
The Deep Focus 2015 Marketing Outlook ReportDeep Focus
Deep Focus' third annual 2015 Marketing Outlook Report explores the nature of two critical elements: intricacies of social media becoming digital marketing and digital marketing becoming simply known as marketing. In the context of a seemingly never-ending deluge of marketing noise, we sift through the highlights and pitfalls of what's next and help guide you through the year and beyond.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
Below are the link in the PowerPoint if they aren't pulling up directly.
Slide 4: http://fortune.com/2016/02/07/super-bowl-ads-spend-millions/
Slide 6: #1 -https://www.youtube.com/watch?v=GNWatifmMRE
#2 -https://www.youtube.com/watch?v=D8Cb5Wk2t-8
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
The Deep Focus 2015 Marketing Outlook ReportDeep Focus
Deep Focus' third annual 2015 Marketing Outlook Report explores the nature of two critical elements: intricacies of social media becoming digital marketing and digital marketing becoming simply known as marketing. In the context of a seemingly never-ending deluge of marketing noise, we sift through the highlights and pitfalls of what's next and help guide you through the year and beyond.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Dr. Mathew McDougall, Founder and CEO of Digital Jungle will outline 20 useful considerations when planning a Chinese focused social media program. The per-commencement phase of a social media program is often forgotten or ill conceived thus leading to ineffective outcomes. His talk will introduce the ideas of: 1. Story telling 2. Using research to determine audience segmentation 2. Understanding what metrics make sense to track 3. Liking, Sharing and Engaging.
The ultimate guide to successful advertising (updated version)André Skagervik
The media landscape has changed rapidly over last years. You know it. I know it. More brands than ever are competing for seconds of the audience’s valuable attention. 24 hours a day. 7 days a week. The recipient is defining the game rules and the advertising agencies are trying harder than ever before. But hey, it really doesn’t have to be that complicated. Reaching the true success and becoming that kind of brand is really about understanding a couple of basic principles about the game field. May I (have) (steal) deserve your attention for a couple of minutes? I promise I will make it worth your while...
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
For Retail & Services - Customer Loyalty Success StoriesFivestars
Learn how Chama's Dog Wash & Wellness, Cycle Gear, and many others increased their daily profits by using text message promotions and making it easy for customers to track their rewards.
For Restaurants - Customer Loyalty Success StoriesFivestars
Learn how Flame Broiler, Santino's Pizza, and many others were able to increase their customer foot traffic and easily send promotions to their customers via email and text message.
For Bakeries & Cafes - Customer Loyalty Success StoriesFivestars
Learn how Cocola Bakery and The Flying Apron were able to bring in new customers and build their emailing list by offering a FiveStars reward program to their customers.
From the Pros: 5 Companies With Loyalty Programs That Actually WorkFivestars
We've all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who's making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
The Why & How of Choosing the Right Restaurant Loyalty ProgramFivestars
Customers increasingly use mobile devices to make dining decisions. Offering a run of the mill paper loyalty program won't cut it anymore. But we're here to help!
Learn a basic framework for measuring returns from loyalty marketing, see real data from small businesses that are using rewards programs, and understand how to optimize returns from loyalty.
5 Customer Loyalty Program Upgrades You Can Implement TodayFivestars
While getting a customer to come in to your storefront for the first time is a considerable uphill battle in itself, a more crucial fight is the challenge to turn those that do wander into your small business to come back.
Our newest guide gives you some ways to turn a common rewards program into one that generates more revenue and turns one-off customers into valuable repeat purchasers.
15 Inspiring Small Business Quotes to Start Your Day RightFivestars
Running a small business can be tough and demanding at times. What motivates you to open your doors up to customers each day?
When things get tough, it is always good to remember why you started your business in the first place. So to start your week right, we put together these 15 great quotes from inspiring leaders, which obviously include small business owners just like you!
6 Questions to Ask When Creating a Small Business Marketing PlanFivestars
“A goal without a plan is simply a wish.”
When creating a marketing plan, proper planning is absolutely, 100% essential in order for your promotional campaigns to succeed.
With this simple guide, learn the questions you need to ask yourself to ensure your small business marketing, public relations, and promotional campaigns bring in revenue and drive word of mouth.
6 Steps to Win the Customer Loyalty MarathonFivestars
For local businesses, it has become harder and harder to bring customers back in the door. The traditional ways to get new customers and increase revenue don't work anymore. With this free guide we have ways to increase your revenues and average customer ticket spend from new customers, as well as customers you already have. Because in the small business race, it's the businesses with the most loyal customers that get the gold.
Check out our free guide today, and learn how you can take advantage of this golden opportunity that your competitors haven't realized is right in front of their noses.
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
The Top 10 Marketing Concepts You Should Know For Your Small Business
1. The Top 10 Marketing
Concepts You Should Know
For Your Small Business
Handling all the marketing for your small
business? Not sure where to start? We’ve
got the top 10 things to get you on the
right track.
2. 2
Marketing is an
undeniably tricky
business.
The entire marketing industry can feel
overrun with insider concepts and headspinning jargon and buzzwords.
Whether you’re a new small business just
beginning to walk the long road of customer
loyalty, or have been around a while but
want to amp up your marketing game, it can
be overwhelming and frustrating to know
where to begin your marketing efforts.
Sometimes, in the proces of learning how
to handle ROI and cost-per-clicks, the
most important marketing lessons get
overlooked.
3. 3
So, we’ve collected the top ten
most crucial pieces of marketing
advice for you to make the
process to much easier.
Take these ideas to heart; they’re the keys to
transforming your small business brand.
5. 5
The minute you dip
your toes into the
marketing world, your
brand becomes a piece
of media.
Your brand is no longer
purely about product. And
like any media, its success
depends entirely on the
emotional connections you
forge.
Think of it like a movie: No
one wants to sit through
two hours of scenes
that plod along with no
discernible plot or character
development.
Similarly, no one wants to
engage with a brand that
doesn’t give them a reason
to care. One of the biggest
mistakes new marketers
make is assuming that an
amazing product or service
will speak for itself.
6. 6
Here’s the unfortunate truth:
We’re no longer living in a
build-it-and-they-will-come
world.
Macbooks and iPhones are
top notch, but Apple really
wins by making its audience
feel something. It’s authentic
and transparent. It’s
consistent. It’s unmistakably
Apple. To give your brand
the voice it requires to thrive,
you need to focus on the
story only you can tell. What
makes your product relatable
to customers? How will they
feel when they use it?
Whether you’re using a
clever tactic like Dos Equis’
Most Interesting Man or a
more subtle strategy like
Google Chrome’s emotionally
charged character
campaigns, consumers
always react to stories that
elicit relatable feelings.
Treat your audience like close friends
and give them a reason to invest the
emotional energy.
8. 8
Engaging stories start with
solid brand identities, and solid
brand identities start with writers
and designers.
This tends to be an understandable point
of contention for new marketers; creatives
cost money, after all, and money is usually
in short supply at the start of any venture.
Worried that their budgets can’t take the
hit, these marketers decide to do it all
themselves — and ultimately end up making
a fraction of the impact they could have
made with a little help.
Let’s illustrate this with a theoretical test.
Suppose you were in the market for a new
rug and decided to browse a few websites to
find the best option.
You’ve narrowed it down to two choices:
Website A
Website B
Features an
impactful logo,
intuitive structure,
and a simple but
emotional tagline.
Crammed with
stock photography,
poorly written
text, and a difficult
browsing system.
9. 9
Even if both sites offered
the same rug at the same
price, most consumers would
gravitate to Website A.
It feels credible and distinct,
but the second feels
homemade and potentially
untrustworthy.
What’s more, Website A’s
punchy logo could stick
in a customer’s memory
and eventually drive repeat
business.
That’s not to say that you
don’t understand what
makes your brand tick. Of
course you do; it’s just that
professional writers and
designers understand the
DNA of creative impact.
They know why customers
react to certain words,
images and even fonts. They
know how to spin a tagline
into this year’s buzz phrase
and turn a logo into an
instantly recognizable image.
You make the product, but
creatives make it sing. What’s
more, you don’t have to
spend millions of dollars at an
ad agency to find competent
writers and designers.
Talk to your connections, reach
out to a creative staffing
agency, or send a note to a
local art school. You’ll likely
find a few professionals willing
to help without incurring Louis
Vuitton-level prices.
11. 11
When it comes to marketing,
the old adage is truer than
ever: You have to spend
money to make money.
How much money you
spend, however, is entirely
up to you. Long gone are the
days when billboards and
television commercials were
the only games in town.
no more effective for a small
business than a perfectly
segmented YouTube ad or
impactful piece of direct
mail.
This is where the ability to
In the modern atmosphere,
think outside the box
the most result-driven pieces becomes a serious benefit:
of marketing are often the
What engaging, interruptive
least expensive to produce.
strategies can you use to get
While big-ticket items are
your name into the public
certainly glamorous, they’re fray?
Travel companies can send
destination postcards to
prospective customers.
Real estate firms can create
a YouTube campaign
inspired by HGTV’s everpopular “House Hunters”.
Retail brands can launch
an interactive social media
campaign designed to drive
new likes and follows.
14. 14
Social media is by far the
least expensive and most
direct way to reach
a world of potential clients.
It’s where your entire
consumer base hangs out,
shares stories and interacts
with the globe. It’s not,
however, a set-it-and-forgetit solution.
Any brand can put their
name on Twitter, Facebook
and Pinterest and hope that
someone notices; it’s how
you use the tools that really
counts.
Social media is by definition
social. To truly interrupt the
space, you have to regularly
provide content that’s
valuable, shareable and
engaging.
15. 15
Consider these real-world examples:
Jet Blue
On April Fool’s Day, JetBlue offered a free
flight to anyone named April. The social
posts predictably spread like wildfire and
garnered the brand a host of new likes and
follows.
Dove
Dove enhanced its Real Beauty campaign
by posting a video of artists sketching
two pictures of one woman: The first
was based on the woman’s description
of herself and the second on a random
person’s description of her. Though the
video didn’t engage in any active selling,
users shared and re-posted it all over the
web, and it ended up becoming the most
highly watched online ad in history.
These are two winning
campaigns based on
interruptive strategies, but
even a well-timed series of
posts can make a splash in
the social space.
Show behind-the-scenes
images of your company at
work. Ask a question about
something relevant to your
industry.
As long as the posts are
curious, authentic and tightly
focused on your brand
image — in other words,
don’t share those Grumpy
Cat photos unless you’ve
created a brand-related spin
on them — anything goes.
17. 17
This isn’t a passing fad.
Over the past several years, the marketing
world has seen an undeniable increase in
the number of consumers who interact with
media exclusively from their smartphones.
As cell phones get smarter and people get
busier, mobile will become the single best
place to capture a customer’s attention.
18. 18
In addition to optimizing your
content for mobile viewing, consider
(very carefully and with a LOT of
research) the possibility of adding
a useful, engaging app to your
brand’s marketing plan. The retail
loyalty benefits are incredible here;
not only will you position yourself
as an expert in a specific field, but
you’ll also give customers a reason
to interact with your brand on a daily
basis. But be absolutely sure your
app is stellar, or you’ll just sit in the
app store unused and not generating
any revenue.
If your app somehow makes life
easier for users — or gives them a
chuckle — it’s worth its weight in
gold. The social posts
predictably spread like wildfire and
garnered the brand a host of new
likes and follows.
REI
Outdoor outfitters REI
launched Snow Report to
keep users abreast of the
latest conditions.
Walgreens
Walgreens created an app
that allows customers to
order refills by scanning
their current pill bottles.
Heineken
Heineken hedged their
bets on a quirky concept
that simulates the sound
of clinking bottles when
you tap two smartphones
together.
20. 20
It’s easy to assume that you’re reaching your target
base, but brands often find that their products
extend well beyond the intended market.
To create content that’s both
memorable and engaging, you have to
understand who you’re reaching and
what those customers want.
21. 21
Upscale retailer Anthropologie does this
with aplomb; through years of careful
watching, they know that their female base
loves vintage-inspired items with a worldly
flair, so they create catalogs, images and
in-store displays that resonate with those
desires.
When you’re just starting, however, it can be
tough to gauge your audience. Social media
and focus groups are fantastic methods
for learning more, and surveys attached
to an exclusive offer combine information
gathering with customer retention. It’s like
Mom used to say: You’ll never know until
you ask.
ANTHROPOLOGIE WEBSITE
www.anthropologie.com
23. 23
New marketers are often so focused
on snaring new customers that they
forget the importance of keeping the
old ones engaged.
This comes back to the
product-speaking-for-itself
problem; the assumption is
that once you’ve convinced
a buyer of your product’s
worth, he or she will return
with little to no prompting.
Unfortunately, that’s not the
case. Just as you had to give
that new customer a reason
to engage, you have to give
the old customer a reason
to stick around. Bounceback
offers and loyalty programs
are among the best ways
to accomplish this; the
former gives your customer
a tangible benefit to visiting
again and the latter provides
an ongoing reward for
engagement.
24. 24
However, a simple buy-ten-get-onefree coupon won’t always cut it when it
comes to loyalty programs.
Your audience’s excitement level is directly
proportional to the uniqueness of the offer. The
Starbucks Gold Card is a spectacular example;
everyone from infrequent coffee drinkers to cynical,
dyed-in-the-wool marketing pros lined up for one of
these gorgeous cards. They weren’t just buying the
product — they were buying into the club.
DON’T SETTLE FOR
ANYTHING LESS
Get a Fortune 500 quality
loyalty program today:
http://fivesta.rs/1gjg3iG
26. 26
Anyone can launch a
marketing campaign and
hope that it performs to
par, but seasoned marketers
know that testing your
concepts is crucial to
getting the most finely
tuned results.
Before you cascade your
campaign to the market
at large, consider running
a smaller, localized launch
to see how it plays. Are
customers engaging with
you? Are your messages
cutting through the clamor?
If the launch doesn’t perform
as expected, take a long look
at what’s missing the mark
before you go full scale.
It’s even possible to measure
engagement with deals
and discounts. Promotional
codes can provide incredible
insight on which types of
offers get the most action,
and that allows you to create
future deals that focus on
your customers’ preferences.
Even email messages aren’t
immune to the tactic.
Segment your sends into two
creative concepts, and watch
which one snags the highest
open rates.
28. 28
You know what they say: Imitation is the
highest form of flattery. While you don’t
want to steal another brand’s campaigns
piece for piece, the best marketers know
that inspiration is crucial to creative
thinking. Spend some time analyzing the
strategies of your favorite brands. What
makes them exciting? Where are they most
impactful? How are they using social media
and mobile? You might even find some
inspiration in vintage advertising books.
Anything that sparks
an idea is fair game.
Similarly, some of the most effective
concepts come from unlikely sources. Talk
to your kids, chat up your mail carrier, or
pick your accountant’s brain. Listening well
is the first step to doing well.
30. 30
Many new businesses assume that all marketing, no
matter how creative, is purely about selling, but the
reality is this: It all starts and ends with fun!
After all, if you’re not engaged with your
work, your customers won’t be either.
Approach everything you do with a sense of curiosity and
playfulness, and you’ll find that the results are infinitely more
approachable than if you’d stuck to the rote, standard route.
Geico’s humor is in the spirit of fun. So are Red Bull’s stunts and
BMW’s irreverent taglines. Each of these brands translates the ideas
into real results, but they’d be nothing without the obvious passion
of their campaigns.
Strive for that, and you’ll never
experience a dull moment.
31. For more ways to improve your marketing
and retain more loyal customers, head to
our FiveStars small business blog:
blog.fivestars.com