This document discusses content marketing strategies on the Kaskus platform. It provides statistics on Kaskus' large user base and level of engagement. It then outlines different types of content that can be used for marketing, such as threads, images, videos and quizzes. Specific content marketing slots are identified that are tailored for different objectives. Case studies are presented of successful content marketing campaigns run by various brands on Kaskus. Metrics are shared demonstrating the reach and performance that can be achieved through content marketing on Kaskus.

1. kaskus.co.id
Content
Marketing ala
KASKUS
By:
Ronny Sugiadha

2. kaskus.co.id
KASKUS Social Commerce Platform
enables its communities to discuss
a wide range of topics and engage
in social commerce conveniently
and safely
KASKUS is the largest Indonesian online
community, including social commerce

3. kaskus.co.idSource: Google Analytics Premium, Alexa Premium Monthly data
KASKUS TRAFFIC
300 Million
(monthly average)
28 Million
(monthly average)
UNIQUE
USERS
PAGE VIEWS

4. kaskus.co.id
9 Mio+
Registered members
Tens of Millions
of Kaskusers grow organically
20,000+
communities
400
active interest-based forums
4,000
posts produced everyday
kaskus.co.id
54 Regionals
From Sabang – Merauke

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TOP 10 KASKUS CATEGORIES

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KASKUS
CONTENT MARKETING
Educate users with our content

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CONTENT MARKETING IN KASKUS
Content Marketing is a strategic marketing approach
focused on creating and distributing valuable,
relevant, and consistent content to attract and
acquire a clearly-defined audience – and, ultimately,
to drive profitable customer action
What is Content Marketing
in ?
Source: Content Marketing Institute

8. kaskus.co.id
QUIZZES
Thread based writing, photo or
video competition, and any other
activities to increase brand
engagement with users
IMAGES
Infographics, fun fact,
congratulatory
image.kaskus.co.id
VIDEOS
Event field
report/documentation,
interviews, infographics, web
series
video.kaskus.co.id
CONTENT MARKETING
TYPES OF CONTENT
Educate users with our content
THREADS
Image list, feature, articles,
product review, interview, field
report

9. kaskus.co.id
HOT THREAD
“This is our premium spot for
content marketing in KASKUS. We
will create content with soft selling
skill to educate users.”
HOT REVIEW
“This is our premium spot for product review
content. We will create review about your
advantages product to educate users and
increase your sale.”
HOT FEATURE
“This is special spot for your
content to promotion your event
or activity.”
TOP THREAD
“Top thread will show only in
TOP 10 category in KASKUS.
This spot is targetted to user
interest.”
CONTENT MARKETING
SLOTS
To ensure best performance

10. kaskus.co.id
CONTENT MARKETING PERFORMANCE IN KASKUS
“KASKUS is one of media that has the most diverse users in a very
large number. This diversity can be an opportunity for clients/brands
to increase awareness to engagement with Kaskuser through
content marketing.”
KASKUS CONTENT MARKETING PERFORMANCE
*Data based on 157 thread that have been produced by KASKUS from January-May 2016
kaskus.co.id

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The What
& What Not
- Case Studies

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Brand:
TELKOMSEL
Objective Campaign:
To promote
“Pulang Pulang Ganteng”
video series

13. kaskus.co.id
Brand:
BOLT!
Objective Campaign:
Promote new
streaming package

14. kaskus.co.id
What Works
Brand:
Shell Advance
Objective Campaign:
To be the top of mind
as motorcycle lubricant

15. kaskus.co.id
What Works
Brand:
PB Djarum
Objective Campaign:
Increase Kaskusers’
knowledge of PB Djarum
& its accomplishments

16. kaskus.co.id
Brand:
UC Browser
Objective Campaign:
Get Kaskuser to be curious
of the girl model in
UC Browser’s TVC

17. kaskus.co.id
PEPSODENT CAMPAIGN
MERDEKA DARI GIGI BERLUBANG
“Merah Putihkan Nusantara” 2016
CAMPAIGN OBJECTIVE
Increase brand awareness and create engagement
with Kaskuser in 54 Regional
CAMPAIGN STRATEGY
Challenge 54 Regional to decorate their
environment with Pepsodent ornaments
CAMPAIGN RESULT
1st Place
Regional Minangkabau
Link:
http://www.kaskus.co.id/thread/5
7b3ed3c947868e8708b4609

18. kaskus.co.id
PEPSODENT CAMPAIGN
MERDEKA DARI GIGI BERLUBANG
“Merah Putihkan Nusantara” 2016
CAMPAIGN ACHIEVEMENT
Video Upload:
● 302 Video (from 54 Regional)
Banner Performance:
● 1,287,622 Impressions
● 1,594 Clicks
● CTR: 0,12%
Content Performance:
● 58,255 Views
● 856 Replies
● 464 Shares

19. kaskus.co.id

20. kaskus.co.id

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“Live Streaming
KASKUS
Gentayangan”
http://www.kaskus.co.id/thread/5748064
ac1d770bc1e8b4569

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Lapak Buku
Keluarga Tak
Kasat Mata
http://fjb.kaskus.co.id/post/57a1b820a2c
06e063e8b456e#post57a1b820a2c06e063
e8b456e&_ga=1.121160712.1645532553.
1450231475

23. kaskus.co.id
“Two Sides of A
Story: Sembunyi-
Sembunyi”

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Thank You, Gan!