Naver is the dominant digital marketing platform in South Korea, accounting for 80% of all searches. It has over 3.4 million daily visitors conducting 130 million monthly searches across categories like blogs, communities, news, and more. An effective digital marketing strategy for Korea should utilize Naver as the main platform, especially through blogging on the Naver Blog site, engaging power bloggers with large followings, and participating in relevant online communities (cafes).

2. DIGITAL MARKETING STRATEGY

3. NAVER
KOREA Digital Marketing Channel
Naver as the most powerful digital marketing channel should be used
as a platform for the effective marketing in Korea.
• SEM
• Online WOM effect
• Offering reputable
information

4. NAVER

5. 1. NAVER
80%
14%
3%
Search Engine Market Share in South Korea
Naver
Daum
GOOGLE
NATE
ZUM
OTHERS
The most powerful digital platform in Korea.
Naver accounts for 80% of all searches in Korea.
* Source: Nielsen Korea (09. 2015)

6. Daily Visitors
3.4 million
Monthly Search Amount
130 million
1. NAVER
Daily, approximately 3.4 million use the search of Naver
and on the monthly basis, over 130 million searches are on a day.
* Source: Naver (12. 2014)

7. When searching on Naver, search results are discovered in such categories above.
Byintegrated searches, 3~5 contents and related contents are exposed in each category.
BLOG
Q & A
CAFE (COMMUNITY)
IMAGE
VIDEO
DICTIONARY
NEWS
SNS SEARCH
1. NAVER

8. For search optimisation,
platforms offered by Naver should be utilised efficiently.
1. NAVER
Blog Café (Community)

9. NAVER BLOG

10. 1-1 Naver Blog
1. NAVER
* Source: Naver (12. 2014)
Approximately 16 million Naver blogs are in active operation
and 8.6 people visit blogs daily.
# of Active Naver Blogs
16 million
Daily Visitors
8.6 million

11. As Naver Blog run by ‘Naver’ is optimised for search exposure,
the use of ‘Naver Blog’ is mandatory.
X
1-1 Naver Blog
1. NAVER

12. 12
1-1 Naver Blog
1. NAVER
The first priority is to run the official company’s Korean Naver blog.
Then, a great variety of contents can be accumulated and through
banners, Naver Blog is harmonised with a homepage and Facebook.

13. 13
1-1 Naver Blog
1. NAVER
The feature of Naver Blog is to expound information specifically.
In this regard, through Naver Blog, the detailed information
can be delivered to individuals.

14. 14
On the basis of Naver, the company’s blog
can mingle with prospective customers and deliver
detailed information by playing its role as a secondary platform.

15. NAVER
POWER BLOG

16. Power bloggers can be defined as Naver bloggers who have high
number of follow and daily visitors. Power bloggers who communicate
with others and become ambassadors of brand have advantages of
high reliability.
1-2 Naver Power Blog
1. NAVER
High average number of
daily visitor

17. 1-2 Naver Power Blog
1. NAVER
Power bloggers write posts on the basis of their own experiences.
Such kinds of review contents influence individuals’ purchase desire.

18. 1-2 Naver Power Blog
1. NAVER
Thus, Power blogger’s contents should be written from a real insider
perspective instead of outsider-looking in perspective.
Creatip has exclusive contracts with many power bloggers
who can create powerful contents.

19. NAVER CAFE

20. Naver cafe is the biggest online consumer tribes in South Korea.
1-3 Naver Cafe
1. NAVER
Number of Cafe
9,961,241
Total Members
714,959,174
Page View per day
170 million
* Source: Naver (12. 2014)

21. Every single day, over 6.6 million people are emotionally
connected by similar consumption value and usages
as well as the sense of belonging to an in-group.
6,600,000
Daily Visitors
1-3 Naver Cafe (on-line consumer tribes)
1. NAVER
* Source: Naver (12. 2014)

22. Moreover, Naver Cafe is the service that has
the highest rate of exposure at Naver search.
X
1-3 Naver Cafe
1. NAVER

23. 23
1-3 Naver Cafe
1. NAVER
Creatip is able to afford to write posts in a great variety of cafes
related to topics and maximise the effect of WOM
by communicating with cafe members.

24. The Best
New Media Marketing Group in Korea