SlideShare a Scribd company logo
1 of 41
New trends
in marketing:
It’s all about the content
It’s all about the content Sundin Associates
It’s all about the content Sundin Associates
It’s all about the content Sundin Associates
It’s all about the content Sundin Associates
Product vs content marketing
It’s all about the content Sundin Associates
Product vs content marketing
It’s all about the content Sundin Associates
Product vs content marketing
It’s all about the content Sundin Associates
Product vs content marketing
It’s all about the content Sundin Associates
Content marketing
What is Content Marketing? The Content Marketing Institute
It’s all about the content Sundin Associates
Content marketing and social media
It’s all about the content Sundin Associates
http://www.marketingcharts.com/wp/online/friends-social-media-posts-impact-purchase-decisions-41594/attachment/ibm-social-influence-purchase-behaviors-mar2014/
Friends’ post/pins about purchases
Friends’ post/pins about retailers
Content marketing and social media
It’s all about the content Sundin Associates
The New Social Etiquette for Capturing the Online Consumer
http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf
Social media users
purchase up to 25%
more financial products
than consumers who
don’t use it.
Content marketing and social media
It’s all about the content Sundin Associates
Content marketing is not new
Newsletters
Receptions & Seminars
White Papers
Testimonials
It’s all about the content Sundin Associates
http://www.marketingcharts.com/wp/traditional/us-consumers-biggest-purchase-influencers-41717/attachment/deloitte-us-consumers-biggest-purchase-influencers-apr2014/
86% Recommendations
71% Television
68% Social Media
Content marketing is not new
It’s all about the content Sundin Associates
Know your customer
Interests
Concerns
Questions
Values
It’s all about the content Sundin Associates
Know your customer
Industry News
Refinancing
Decorating & Design
Home Improvement
Home Buying
It’s all about the content Sundin Associates
Select your channels
W
W
It’s all about the content Sundin Associates
Select your channels
Audience
Focus
Interest/Expertise
It’s all about the content Sundin Associates
Define your content
Leveraged
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
Curated
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
Original
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
Product
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Define your content
It’s all about the content Sundin Associates
Pulling it together
LeveragedCurated
Original
Product
It’s all about the content Sundin Associates
Defining success
Opens
Clicks
Shares
It’s all about the content Sundin Associates
Defining success
It’s all about the content Sundin Associates
Defining success
It’s all about the content Sundin Associates
Ashland (01721), Dover (02030),
Natick (01760), Sherborn (01770),
Wellesley (02482), Wellesley Hills (02481)
Age: 18 and older
42,000
Interests: Bicycle, Cyclo-cross,
Road bicycle racing, Mountain biking,
Mountain bike, or Triathlons
Giro d'Italia, Vuelta a España, Tour de France,
4,200
Defining success
It’s all about the content Sundin Associates
Defining success
Impressions
Clicks
It’s all about the content Sundin Associates
Defining success
Shares
Comments
It’s all about the content Sundin Associates
Keeping up
Marketing
Business
Retail
Executive
Compliance
It’s all about the content Sundin Associates
Keeping up
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Curated Product Original
Curated Leveraged
Original Product Curated
Leveraged Product
Curated Product
It’s all about the content Sundin Associates
Know your customer
Choose your channels
Plan your content
Review your results
Thank you!
Kristin Sundin Brandt
President
508.650.9668
kristin@sundininc.com

More Related Content

What's hot

B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...Content Marketing Institute
 
Pdx mindshare personal branding
Pdx mindshare personal branding Pdx mindshare personal branding
Pdx mindshare personal branding Anvil Media, Inc.
 
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaTechnology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing Strategyjkleppang
 
2022 Manufacturing Content Marketing
2022 Manufacturing Content Marketing2022 Manufacturing Content Marketing
2022 Manufacturing Content MarketingChristianJHaight
 
Podcasting The Next Big Trend in Content Marketing
Podcasting The Next Big Trend in Content MarketingPodcasting The Next Big Trend in Content Marketing
Podcasting The Next Big Trend in Content Marketingintrotodigital
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Content strategies for top solar companies in california
Content strategies for top solar companies in californiaContent strategies for top solar companies in california
Content strategies for top solar companies in californiaintrotodigital
 
Mompreneurs got leads
Mompreneurs got leadsMompreneurs got leads
Mompreneurs got leadsnabarelli
 
Why content marketing is important to a business
Why content marketing is important to a businessWhy content marketing is important to a business
Why content marketing is important to a businessPurple Dove Media
 
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...introtodigital
 
Digital Content Planning Made Easy
Digital Content Planning Made EasyDigital Content Planning Made Easy
Digital Content Planning Made EasyMarisa Peacock
 
Marketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound MarketingMarketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound MarketingAlex23544
 
5 Content Marketing Enablers
5 Content Marketing Enablers5 Content Marketing Enablers
5 Content Marketing EnablersCasey Knox
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
2021 Content Marketing Trends [with a Key Data]
2021 Content Marketing Trends [with a Key Data]2021 Content Marketing Trends [with a Key Data]
2021 Content Marketing Trends [with a Key Data]Adsy
 
The Digital Marketing Strategist
The Digital Marketing StrategistThe Digital Marketing Strategist
The Digital Marketing StrategistAvishek Adhikary
 
The Importance of Content Marketing
The Importance of Content MarketingThe Importance of Content Marketing
The Importance of Content MarketingTexpoco
 

What's hot (20)

B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
 
Pdx mindshare personal branding
Pdx mindshare personal branding Pdx mindshare personal branding
Pdx mindshare personal branding
 
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaTechnology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing Strategy
 
2022 Manufacturing Content Marketing
2022 Manufacturing Content Marketing2022 Manufacturing Content Marketing
2022 Manufacturing Content Marketing
 
Podcasting The Next Big Trend in Content Marketing
Podcasting The Next Big Trend in Content MarketingPodcasting The Next Big Trend in Content Marketing
Podcasting The Next Big Trend in Content Marketing
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Content strategies for top solar companies in california
Content strategies for top solar companies in californiaContent strategies for top solar companies in california
Content strategies for top solar companies in california
 
Mompreneurs got leads
Mompreneurs got leadsMompreneurs got leads
Mompreneurs got leads
 
Why content marketing is important to a business
Why content marketing is important to a businessWhy content marketing is important to a business
Why content marketing is important to a business
 
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...
 
Digital Content Planning Made Easy
Digital Content Planning Made EasyDigital Content Planning Made Easy
Digital Content Planning Made Easy
 
Marketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound MarketingMarketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound Marketing
 
5 Content Marketing Enablers
5 Content Marketing Enablers5 Content Marketing Enablers
5 Content Marketing Enablers
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
2021 Content Marketing Trends [with a Key Data]
2021 Content Marketing Trends [with a Key Data]2021 Content Marketing Trends [with a Key Data]
2021 Content Marketing Trends [with a Key Data]
 
The Digital Marketing Strategist
The Digital Marketing StrategistThe Digital Marketing Strategist
The Digital Marketing Strategist
 
Content Tech 2018 Presentation
Content Tech 2018 PresentationContent Tech 2018 Presentation
Content Tech 2018 Presentation
 
The Importance of Content Marketing
The Importance of Content MarketingThe Importance of Content Marketing
The Importance of Content Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Viewers also liked

Zerpoli wbl final-nov_2013
Zerpoli   wbl final-nov_2013Zerpoli   wbl final-nov_2013
Zerpoli wbl final-nov_2013ACSASummit
 
Making the most of LinkedIn
Making the most of LinkedInMaking the most of LinkedIn
Making the most of LinkedInKristin Brandt
 
Stem+artsacs aabrev
Stem+artsacs aabrevStem+artsacs aabrev
Stem+artsacs aabrevACSASummit
 
Acsa presentation november 2013
Acsa presentation november 2013Acsa presentation november 2013
Acsa presentation november 2013ACSASummit
 
School finance 101 for new principals acsa leadership conference nov 2013 ...
School finance 101 for new principals   acsa leadership conference nov  2013 ...School finance 101 for new principals   acsa leadership conference nov  2013 ...
School finance 101 for new principals acsa leadership conference nov 2013 ...ACSASummit
 
Acsa fall 2013 otan presentation (2)
Acsa fall 2013 otan presentation (2)Acsa fall 2013 otan presentation (2)
Acsa fall 2013 otan presentation (2)ACSASummit
 
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...ACSASummit
 
Acsa conference network of systematic interventions
Acsa conference network of systematic interventionsAcsa conference network of systematic interventions
Acsa conference network of systematic interventionsACSASummit
 
Wastong gamit ng mga salita
Wastong gamit ng mga salitaWastong gamit ng mga salita
Wastong gamit ng mga salitaRL Miranda
 

Viewers also liked (10)

Zerpoli wbl final-nov_2013
Zerpoli   wbl final-nov_2013Zerpoli   wbl final-nov_2013
Zerpoli wbl final-nov_2013
 
Making the most of LinkedIn
Making the most of LinkedInMaking the most of LinkedIn
Making the most of LinkedIn
 
Stem+artsacs aabrev
Stem+artsacs aabrevStem+artsacs aabrev
Stem+artsacs aabrev
 
Acsa presentation november 2013
Acsa presentation november 2013Acsa presentation november 2013
Acsa presentation november 2013
 
School finance 101 for new principals acsa leadership conference nov 2013 ...
School finance 101 for new principals   acsa leadership conference nov  2013 ...School finance 101 for new principals   acsa leadership conference nov  2013 ...
School finance 101 for new principals acsa leadership conference nov 2013 ...
 
Acsa fall 2013 otan presentation (2)
Acsa fall 2013 otan presentation (2)Acsa fall 2013 otan presentation (2)
Acsa fall 2013 otan presentation (2)
 
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...
Education in transition lcff lcap (parent workshop ppt) 11-5-13 (all notes - ...
 
Acsa conference network of systematic interventions
Acsa conference network of systematic interventionsAcsa conference network of systematic interventions
Acsa conference network of systematic interventions
 
Wastong gamit ng mga salita
Wastong gamit ng mga salitaWastong gamit ng mga salita
Wastong gamit ng mga salita
 
Mga Uri ng Tayutay
Mga Uri ng TayutayMga Uri ng Tayutay
Mga Uri ng Tayutay
 

Similar to Content Marketing

Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziFind New Customers
 
Executive Presentation Skills
Executive Presentation SkillsExecutive Presentation Skills
Executive Presentation SkillsKristin Brandt
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationpaula_abci
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaElin Hansen
 
Buzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12
 
Take Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersTake Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
 
Social Selling: Finding Prospects Online to Engage Them Offline
Social Selling: Finding Prospects Online to Engage Them OfflineSocial Selling: Finding Prospects Online to Engage Them Offline
Social Selling: Finding Prospects Online to Engage Them OfflineValueSelling Associates, Inc.
 
Improve Your Talent Brand and Recruit More Efficiently | Webcast
Improve Your Talent Brand and Recruit More Efficiently | WebcastImprove Your Talent Brand and Recruit More Efficiently | Webcast
Improve Your Talent Brand and Recruit More Efficiently | WebcastLinkedIn Talent Solutions
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for NonprofitsBeth Dunn
 
Rizen Inbound Culture Code
Rizen Inbound Culture CodeRizen Inbound Culture Code
Rizen Inbound Culture CodeRizen Inbound
 
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral Candy
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral CandyDBA #14 - Designing for Word of Mouth by Desmond Chua at Referral Candy
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral CandyDesign Bootcamp Asia
 
The Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanThe Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanBrendan Ryan
 
The Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanThe Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanBrendan Ryan
 
Brand equity
Brand equityBrand equity
Brand equityAjilal
 
Junxion webinar: Corporate Social Returns and why materiality is essential to...
Junxion webinar: Corporate Social Returns and why materiality is essential to...Junxion webinar: Corporate Social Returns and why materiality is essential to...
Junxion webinar: Corporate Social Returns and why materiality is essential to...Garth Yule
 
Jx webinar csr-materiality-brand-v1-condensed
Jx webinar csr-materiality-brand-v1-condensedJx webinar csr-materiality-brand-v1-condensed
Jx webinar csr-materiality-brand-v1-condensedAdam Garfunkel
 
Interaction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityInteraction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityClearAction Continuum
 
Content that provokes action
Content that provokes actionContent that provokes action
Content that provokes actionRob Logan
 

Similar to Content Marketing (20)

Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Executive Presentation Skills
Executive Presentation SkillsExecutive Presentation Skills
Executive Presentation Skills
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011
 
Ch 1: PR
Ch 1: PRCh 1: PR
Ch 1: PR
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social Media
 
Buzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12 and social media outsourcing
Buzz12 and social media outsourcing
 
Take Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersTake Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR Leaders
 
Social Selling: Finding Prospects Online to Engage Them Offline
Social Selling: Finding Prospects Online to Engage Them OfflineSocial Selling: Finding Prospects Online to Engage Them Offline
Social Selling: Finding Prospects Online to Engage Them Offline
 
Improve Your Talent Brand and Recruit More Efficiently | Webcast
Improve Your Talent Brand and Recruit More Efficiently | WebcastImprove Your Talent Brand and Recruit More Efficiently | Webcast
Improve Your Talent Brand and Recruit More Efficiently | Webcast
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
 
Rizen Inbound Culture Code
Rizen Inbound Culture CodeRizen Inbound Culture Code
Rizen Inbound Culture Code
 
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral Candy
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral CandyDBA #14 - Designing for Word of Mouth by Desmond Chua at Referral Candy
DBA #14 - Designing for Word of Mouth by Desmond Chua at Referral Candy
 
The Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanThe Brendan Ryan Company Business Plan
The Brendan Ryan Company Business Plan
 
The Brendan Ryan Company Business Plan
The Brendan Ryan Company Business PlanThe Brendan Ryan Company Business Plan
The Brendan Ryan Company Business Plan
 
Brand equity
Brand equityBrand equity
Brand equity
 
Junxion webinar: Corporate Social Returns and why materiality is essential to...
Junxion webinar: Corporate Social Returns and why materiality is essential to...Junxion webinar: Corporate Social Returns and why materiality is essential to...
Junxion webinar: Corporate Social Returns and why materiality is essential to...
 
Jx webinar csr-materiality-brand-v1-condensed
Jx webinar csr-materiality-brand-v1-condensedJx webinar csr-materiality-brand-v1-condensed
Jx webinar csr-materiality-brand-v1-condensed
 
Interaction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityInteraction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing Accountability
 
Content that provokes action
Content that provokes actionContent that provokes action
Content that provokes action
 

More from Kristin Brandt

It's all about balance
It's all about balanceIt's all about balance
It's all about balanceKristin Brandt
 
Maximize Your Personal Brand Using Social Media
Maximize Your Personal Brand Using Social MediaMaximize Your Personal Brand Using Social Media
Maximize Your Personal Brand Using Social MediaKristin Brandt
 
Don't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingDon't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingKristin Brandt
 
Don't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingDon't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingKristin Brandt
 
Ignite: Lessons Learned on My Bike
Ignite: Lessons Learned on My BikeIgnite: Lessons Learned on My Bike
Ignite: Lessons Learned on My BikeKristin Brandt
 
Making the Most of LinkedIn - March 2015
Making the Most of LinkedIn - March 2015Making the Most of LinkedIn - March 2015
Making the Most of LinkedIn - March 2015Kristin Brandt
 
It's all about balance
It's all about balanceIt's all about balance
It's all about balanceKristin Brandt
 
It's all about the content - ABA Marketing & Retail Banking Conference
It's all about the content - ABA Marketing & Retail Banking ConferenceIt's all about the content - ABA Marketing & Retail Banking Conference
It's all about the content - ABA Marketing & Retail Banking ConferenceKristin Brandt
 
It's all about "Balance"
It's all about "Balance"It's all about "Balance"
It's all about "Balance"Kristin Brandt
 

More from Kristin Brandt (10)

It's all about balance
It's all about balanceIt's all about balance
It's all about balance
 
Maximize Your Personal Brand Using Social Media
Maximize Your Personal Brand Using Social MediaMaximize Your Personal Brand Using Social Media
Maximize Your Personal Brand Using Social Media
 
Don't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingDon't be Intimidated by Content Marketing
Don't be Intimidated by Content Marketing
 
Don't be Intimidated by Content Marketing
Don't be Intimidated by Content MarketingDon't be Intimidated by Content Marketing
Don't be Intimidated by Content Marketing
 
Ignite: Lessons Learned on My Bike
Ignite: Lessons Learned on My BikeIgnite: Lessons Learned on My Bike
Ignite: Lessons Learned on My Bike
 
Making the Most of LinkedIn - March 2015
Making the Most of LinkedIn - March 2015Making the Most of LinkedIn - March 2015
Making the Most of LinkedIn - March 2015
 
It's all about balance
It's all about balanceIt's all about balance
It's all about balance
 
It's all about the content - ABA Marketing & Retail Banking Conference
It's all about the content - ABA Marketing & Retail Banking ConferenceIt's all about the content - ABA Marketing & Retail Banking Conference
It's all about the content - ABA Marketing & Retail Banking Conference
 
Where Social Fits
Where Social FitsWhere Social Fits
Where Social Fits
 
It's all about "Balance"
It's all about "Balance"It's all about "Balance"
It's all about "Balance"
 

Recently uploaded

Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionMark Milutin
 
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfhello268406
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industryjesse Saez
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfnehapardhi711
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfBryan Philips
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleSimilarweb
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitPieter Brinkman
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyEnvi Guru
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignMartal Group
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsClearVoice
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionVictoria Gaitskell
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 

Recently uploaded (20)

Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing Agency
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation Campaign
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content Audits
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintAction
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 

Content Marketing

  • 1. New trends in marketing: It’s all about the content
  • 2. It’s all about the content Sundin Associates
  • 3. It’s all about the content Sundin Associates
  • 4. It’s all about the content Sundin Associates
  • 5. It’s all about the content Sundin Associates Product vs content marketing
  • 6. It’s all about the content Sundin Associates Product vs content marketing
  • 7. It’s all about the content Sundin Associates Product vs content marketing
  • 8. It’s all about the content Sundin Associates Product vs content marketing
  • 9. It’s all about the content Sundin Associates Content marketing What is Content Marketing? The Content Marketing Institute
  • 10. It’s all about the content Sundin Associates Content marketing and social media
  • 11. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/online/friends-social-media-posts-impact-purchase-decisions-41594/attachment/ibm-social-influence-purchase-behaviors-mar2014/ Friends’ post/pins about purchases Friends’ post/pins about retailers Content marketing and social media
  • 12. It’s all about the content Sundin Associates The New Social Etiquette for Capturing the Online Consumer http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf Social media users purchase up to 25% more financial products than consumers who don’t use it. Content marketing and social media
  • 13. It’s all about the content Sundin Associates Content marketing is not new Newsletters Receptions & Seminars White Papers Testimonials
  • 14. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/traditional/us-consumers-biggest-purchase-influencers-41717/attachment/deloitte-us-consumers-biggest-purchase-influencers-apr2014/ 86% Recommendations 71% Television 68% Social Media Content marketing is not new
  • 15. It’s all about the content Sundin Associates Know your customer Interests Concerns Questions Values
  • 16. It’s all about the content Sundin Associates Know your customer Industry News Refinancing Decorating & Design Home Improvement Home Buying
  • 17. It’s all about the content Sundin Associates Select your channels W W
  • 18. It’s all about the content Sundin Associates Select your channels Audience Focus Interest/Expertise
  • 19. It’s all about the content Sundin Associates Define your content Leveraged
  • 20. It’s all about the content Sundin Associates Define your content
  • 21. It’s all about the content Sundin Associates Define your content
  • 22. It’s all about the content Sundin Associates Define your content Curated
  • 23. It’s all about the content Sundin Associates Define your content
  • 24. It’s all about the content Sundin Associates Define your content Original
  • 25. It’s all about the content Sundin Associates Define your content
  • 26. It’s all about the content Sundin Associates Define your content
  • 27. It’s all about the content Sundin Associates Define your content Product
  • 28. It’s all about the content Sundin Associates Define your content
  • 29. It’s all about the content Sundin Associates Define your content
  • 30. It’s all about the content Sundin Associates Define your content
  • 31. It’s all about the content Sundin Associates Pulling it together LeveragedCurated Original Product
  • 32. It’s all about the content Sundin Associates Defining success Opens Clicks Shares
  • 33. It’s all about the content Sundin Associates Defining success
  • 34. It’s all about the content Sundin Associates Defining success
  • 35. It’s all about the content Sundin Associates Ashland (01721), Dover (02030), Natick (01760), Sherborn (01770), Wellesley (02482), Wellesley Hills (02481) Age: 18 and older 42,000 Interests: Bicycle, Cyclo-cross, Road bicycle racing, Mountain biking, Mountain bike, or Triathlons Giro d'Italia, Vuelta a España, Tour de France, 4,200 Defining success
  • 36. It’s all about the content Sundin Associates Defining success Impressions Clicks
  • 37. It’s all about the content Sundin Associates Defining success Shares Comments
  • 38. It’s all about the content Sundin Associates Keeping up Marketing Business Retail Executive Compliance
  • 39. It’s all about the content Sundin Associates Keeping up Sunday Monday Tuesday Wednesday Thursday Friday Saturday Curated Product Original Curated Leveraged Original Product Curated Leveraged Product Curated Product
  • 40. It’s all about the content Sundin Associates Know your customer Choose your channels Plan your content Review your results
  • 41. Thank you! Kristin Sundin Brandt President 508.650.9668 kristin@sundininc.com

Editor's Notes

  1. Full service agency – We get it done.
  2. Full service agency – We get it done.
  3. Full service agency – We get it done.
  4. Full service agency – We get it done.
  5. Full service agency – We get it done.
  6. Full service agency – We get it done.
  7. Full service agency – We get it done.
  8. Full service agency – We get it done.
  9. Full service agency – We get it done.
  10. Full service agency – We get it done.
  11. Full service agency – We get it done.
  12. Full service agency – We get it done.
  13. Full service agency – We get it done.
  14. Full service agency – We get it done.
  15. Full service agency – We get it done.
  16. Full service agency – We get it done.
  17. Full service agency – We get it done.
  18. Full service agency – We get it done.
  19. Full service agency – We get it done.
  20. Full service agency – We get it done.
  21. Full service agency – We get it done.
  22. Full service agency – We get it done.
  23. Full service agency – We get it done.
  24. Full service agency – We get it done.
  25. Full service agency – We get it done.
  26. Full service agency – We get it done.
  27. Full service agency – We get it done.
  28. Full service agency – We get it done.
  29. Full service agency – We get it done.
  30. Full service agency – We get it done.
  31. Full service agency – We get it done.
  32. Full service agency – We get it done.
  33. Full service agency – We get it done.
  34. Full service agency – We get it done.
  35. Full service agency – We get it done.
  36. Full service agency – We get it done.
  37. Full service agency – We get it done.
  38. Full service agency – We get it done.