Content Marketing is a marketing tactic that involves the creation and sharing of relevant and valuable content for the purpose of attracting, engaging and acquiring target audiences to drive profitable customer action.

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REFERENCE SOURCES:
Content Marketing Institute “What is Content Marketing?” (2013) Content Marketing Institute & MarketingProfs “B2B Content Marketing: 2014 Benfmarks, Budgets, and Trends - North America” (2013)
Content Marketing Institute - Joe Pulizzi “Six Useful Content Marketing Definitions” (2012 )
Content Marketing Institute - Joe Pulizzi “2014 B2B Content Marketing Research: Strategy is Key to Effectiveness” (2013)
B2B Marketers us an average of 12 content marketing tactics
11% of B2B companies use over 20 different content marketing tactics
Companies with 10,000 or more employees use an average of tactics
28% of B2B companies use 5-9 different content marketing tactics
B2B Marketers:
Content Markting Buy-In
What is Content Marketing?
Content Marketing is a marketing tactic that involves the creation and sharing
of relevant and valuable content for the purpose of attracting, engaging and
acquiring target audiences to drive profitable customer action.
93%
Of B2B
Marketers
use
Content
Marketing
Be Next In Line for the Throne
Not the Court Jester
Content Marketing is King
Realm of Content Marketing
Reigning Marketers understand that traditional marketing is becoming less
effective by the minute. To conquer today’s marketing domain, one must
incorporate content marketing as part of their overall marketing mix.
B2B Marketers use an
average of 13 content
marketing tactics
11% of B2B Companies
use over 20 different
content marketing tactics
Companies with 10,000
or more employees use
an average of 18 tactics
28% of B2B Companies
use 5-9 different content
marketing tactics
Top 10 Tactics Used by Merchants
Businesses across the globe realize the importance of content marketing
and use it as part of their marketing arsenal. The focus is not to sell, but
simply to communicate or deliver consistent, ongoing valuable information
that educates buyers and ultimately assists in increasing revenue, customer
acquisition and loyalty. Content can be presented in a variety of formats.
Todays top 10 tactics used by B2B content marketers are...
87%
Socia
l Media (
O
therThanBlog
s)
81%
Art
icles (On Th
eirWebsites)
76%
Blo
gs
73%
Case
Studies
73%
V
ideos
68%
Articles
(OnOtherWeb
sites)
64%
Wh
itePaper
s
63%
Online
Presentat
ions
Top 10 Most Effective Content Formats
All businesses can benefit from a content marketing strategy. However,
the format and channels you use need to meet your audiences need.
Below are the top 10 most effective tactics as rated by B2B marketers.
44%
Of B2B
Marketers
have a
documented
Content
Marketing
Strategy
Videos
80
70
60
50
40
30
20
10
0
Articles(OnWebsites)
53%
CaseStudies
64%
Webcasts
Webinars
61%
Blogs
59%
Newsletters
Videos
58%
WhitePapers
ResearchReports
57%
eBooks
55%
In-PersonEvents
67%
80%
eNewsle
tters
76%
In-Perso
n
Events
42%
Of B2B
Marketers
consider
themselves
effective at
Content
Marketing
Content Distribution Platforms
B2B Marketers are using social media platforms more than ever to distribute
their content more frequently to target audiences, utilizing an average of
six different platforms. Year over year Slide Share (40% vs. 23%), Google+
(55% vs. 39%), and Instagram (22% vs. 7%) have experienced the biggest
surges in use. Below are the top 6 platforms used by B2B marketer.6
Platforms
on average
are used by
B2B Marketers
to Distribute
Content
LinkedIn
Twitter
Facebook
YouTube
Google+
SlideShare
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100
91%
85%
81%
73%
55%
40%
Future of the Monarchy
B2B Marketers are increasing their budgets to create more content.
Although it is a challenge to do and time consuming, Content Marketing
is gaining momentum and making a big impression in B2B and B2C markets.
More and more marketers are turning to Content Marketing because it works.
Don’t be a fool and get left behind, take the lead in creating killer content that
will help you acquire new customers, build brand advocates, improve loyalty,
ultimately increase your bottom line.
Remember, traditional marketing and advertising
is telling the world you are a leader in your domain.
Content Marketing is showing the world you are one.
73%
Of B2B
Marketers
say they are
producing
more Content
now than
one year ago