Conversion Rate Optimization (CRO) is a continuous process aimed at improving website experience to convert visitors into buyers, significantly impacting user acquisition costs. By enhancing conversion rates, businesses can increase customer numbers without additional traffic, thus driving more revenue. Effective CRO involves creating buyer personas, driving targeted traffic, fostering a great site experience, and implementing a structured measurement plan.

1. Conversion Rate Optimization 101:
Converting Visitors in to Buyers
What? Why? How?

2. Conversion Rate Optimization is……..
“a method of continuous
improvement of the website
experience with an objective of
converting visitors into buyers.”

5. Why Conversion Rate Optimization?

6. Because…….

7. Because….
Avg CPC = 30
It Reduces Cost of user acquisition.
Traffic X Conversion Rate = No of Customers
10000 X 1% = 100
To create the same number of customers
at a conversion rate of 2%
5000 X 2% = 100
At Average CPC of 30 INR CAC in first case 3000
while for the second case is 1500.

8. Because…….
• It directly impacts the top line.
Traffic X Conversion Rate = No of Customers
10000 X 1% = 100
To create the same number of customers
at a conversion rate of 2%
10000 X 2% = 200
100 More Customers without improving
traffic.

9. Because….
Driving traffic to your site will only get more
expensive.

10. Because…..
Your competitor is not doing it.
Your competitor is interested in beating you in traffic
as he doesn’t know your conversion rate.
You kill him silently by improving your site conversion
rate.

12. Totally Irrelevant

13. Build Buyer
Personas
Drive Targeted
Traffic
Build Great Site
Experience
Build A
Measurement Plan
Test Your
Assumptions
Learn
Prioritize and
Implement
7 Step Conversion Rate
Optimization Process

14. Age Gender Income Education
Pain
points
Job Title Company

15. Drive Targeted Traffic

16. Build A Great Site Experience

17. Have A Measurement Plan
Business
Objectives
Strategies KPIs Segments Targets

18. Test Your Assumptions

19. Learn Fast

20. Prioritize Actions
Impact Time Effort Internal
Dependencies
External
Dependencies
Priority
Action 1
Action 2
Action 3
Use a scale of 1-10 to define each column
Priority Formula : Impact*Time*Effort – (Internal + External Dependencies)

21. Implement
What
specific
action to
perform?
How will
the specific
action
improve
the
business?
Who is
responsible
for the
action?
By when
should the
action be
performed?

22. Conversion Rate Optimization:
Things To Remember

23. Conversion rate optimization is NOT just
landing page optimization.

24. It is NOT a one time thing. It is a process
of continuous improvement.
Plan
Improve Measure

25. Your boss won’t ask you do to CRO
but he likes more Money

26. Lets Talk…..