Content: create it, sustain it
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The document discusses the importance of content in newsletters and how to develop and maintain quality content over time. It notes that content is king and must provide deep, up-to-date information to readers. The document provides suggestions for coming up with content ideas such as responding to customers, repackaging expertise, and reflecting one's world. It also offers tips for keeping content production on track even when busy, such as making lists, using a content calendar, and recycling or stretching existing content. Finally, it reviews common mistakes like producing content that is boring, wandering, contains spelling errors, or is ill-fitting for its context.
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Content: create it, sustain it
- 1. Content Matters More Than You Think Create It, Sustain It by Barb Sawyers Constant Contact seminar March 26, 2014
- 2. Before
- 3. Jakob Nielsen “Newsletters must be seen as a long-term investment: they work their magic over time.”
- 4. Bill Gates “Content Is King”
- 5. Content Is King People “must be rewarded with deep and extremely up-to-date information.”
- 6. Content Is King “The broad opportunities …involve supplying information or entertainment. No company is too small to participate.”
- 7. What challenges are you facing?
- 8. Challenges?
- 9. Challenges = Opportunities Stand out Extend your reach More reading time
- 10. “When people are out and about, they often find themselves in situations with a few minutes to kill, and mobile content can fill that need.”
- 11. “On the other hand, much mobile use is characterized by even more time pressure than desktop use.”
- 13. Challenges + = Opportunities
- 14. Questions 1. How can I come up with kingly content ideas? 2. How can I keep the content rolling when I’m busy? 3. How can I avoid the common gaffes?
- 15. 1. How can I come up with content ideas? Respond to customers Repackage your expertise Reflect your world
- 16. How can content respond to customers? 1. How can I come up with content ideas?
- 17. How can content respond to customers? Answer questions they ask you Raise issues they need to be educated on Build a common ground 1. How can I come up with content ideas?
- 18. How can content reflect your world? 1. How can I come up with content ideas?
- 19. How can content reflect your world? Seasonal markets, trends, illnesses, styles… Deadlines, prime time, special occasions… Politics, world events Sports, movies, culture 1. How can I come up with content ideas?
- 20. 1. How can I come up with content ideas? How can repackage your expertise?
- 21. 1. How can I come up with content ideas? Tips How-to Insight News Create “deep and extremely up-to-date” content through
- 22. 1. How can I come up with content ideas? Link your expertise to your life How can you repackage your expertise? Personal stories, business anecdotes that make your point, build common ground
- 23. 1. How can I come up with content ideas? Respond to customers Repackage your expertise Reflect your world
- 24. Make lists Create a content calendar Ignore your calendar Keep it short and simple Recycle Stretch 2. How can I keep the content rolling when I’m busy?
- 25. List your content ideas 2. How can I keep the content rolling when I’m busy?
- 26. Create a content calendar 2. How can I keep the content rolling when I’m busy?
- 27. Ignore your calendar 2. How can I keep the content rolling when I’m busy?
- 28. Keep it short and simple KISS 2. How can I keep the content rolling when I’m busy?
- 29. Recycle content and experiences 2. How can I keep the content rolling when I’m busy?
- 30. Stretch 2. How can I keep the content rolling when I’m busy?
- 31. Make lists Create a content calendar Ignore your calendar Keep it short and simple Recycle Stretch 2. How can I keep the content rolling when I’m busy?
- 32. 3. How can I avoid the common gaffes? Boring Wandering Misspelling Ill-fitting
- 33. 3. How can I avoid the common gaffes? Jargon alignment bandwidth customer centricity execution human capital… Boring
- 34. 3. How can I avoid the common gaffes? Jargon alignment bandwidth customer centricity execution human capital… Boring
- 35. 3. How can I avoid the common gaffes? Long, stuffy Boring More than a minute to scan Best regards
- 36. 3. How can I avoid the common gaffes? Long, stuffy Boring More than a minute to scan Best regards
- 37. Wandering Get to the point Talk about the weather Too busy to tighten Ya-da-ya-da-ya-da 3. How can I avoid the common gaffes?
- 38. Wandering Get to the point Talk about the weather Too busy to tighten Ya-da-ya-da-ya-da 3. How can I avoid the common gaffes?
- 39. Misspelling Mistakes that spell check can’t catch it’s problem your welcome smarter then me Content reins as king 3. How can I avoid the common gaffes?
- 40. Misspelling Mistakes that spell check can’t catch it’s problem your welcome smarter then me Content reins as king 3. How can I avoid the common gaffes?
- 41. Ill-fitting Preview images Mobile unfriendly How your newsletter is seen 3. How can I avoid the common gaffes?
- 42. Ill-fitting Preview images Mobile unfriendly How your newsletter is seen 3. How can I avoid the common gaffes?
- 43. Boring Wandering Misspelling Ill-fitting 3. How can I avoid the common gaffes?
- 44. Challenges = Opportunities Stand out Extend your reach More reading time
- 45. Content Is King People “must be rewarded with deep and extremely up-to-date information.”
- 46. “Newsletters must be seen as a long-term investment: they work their magic over time.” Newsletters are magic
- 47. When content remains king newsletters can work magic
- 48. 1. How can I come up with content ideas? Respond to customers Repackage your expertise Reflect your world
- 49. 2. How can I keep the content rolling when I’m busy? Make lists Create a content calendar Ignore your calendar Keep it simple Recycle Stretch
- 50. 3. How can I avoid the common gaffes? Boring Wandering Misspelling Ill-fitting