The Write Way to     Become a Presentation with Barb Sawyers    Sticky Communication andProfessional Organizers in Canada ...
Is this you?You love to transformchaos into order
Is this you?But you struggle withcreating content that will
• attract  customers• build  relationships  online• maybe make  you a star
throughordinarywriting +extraordinarymarketingcontent
Get organized1.Follow my 3-step writingprocess2. Multiply
3 steps1. Think2. Write like you talk3. Write better
1. ThinkWho do you most wantto connect with?What’s your brand personality?What’s your point?
Who do you most wantto connect with?Who is your ideal reader?Connect with one.Attract many.
Who do you most wantto connect with?Who is your ideal reader?What gets her going in the morning?What keeps him awake at ni...
What’s your brandpersonality?What gets you going in the morning?What keeps you awake at night?
What is your point?What’s the best way todeliver it?
2. Write likeyou talkWhat do you enjoy inconversation?How can you apply it?
Write yourintro• your point• connected to your ideal reader• through your personality
Say it out loud
Pretend you’re having aconversation with yourideal readerTake a break
3. Write betterBe rememberedWrite tightLook smartGo Hollywood
Be rememberedHow would you help yourreaders?
Be remembered10. Repetition, repetition, repetition, but not too often9. A framework, as in three tips, problem-solution8....
Write tightHow would youmake your contentfit like yourfavourite jeans?
Write tightMake a backup copy.Delete all unnecessary words.Simplify or delete words any of your readers might notunderstan...
Look smartWhat makesothers lookunprofessional?
Look smart• Avoid the two most common gaffes:  1. confusing contractions and  pronoun possessives, eg It’s and its  2. wor...
Go HollywoodStoriesHumourLoveWhat kinds of movies or othermedia does your ideal read love?What can you apply?
2. MultiplyThinkRecycle
1. ThinkThe medium you’readapting forWho hangs out there?What do they like?What does the medium require?
2. RecycleRinse andrepeatMake it better
Do you feelbetterorganizedabout yourwriting?
Keep going  with my blog  or newsletterwww.stickycommunication.ca
Buy my book or   6-part online  learning course      Write     Like You       Talk  Only Betterwww.stickycommunication.ca
Special,  limited-  time offer   50 % off online learningwww.stickycommunication.ca
Write Like You   Talk   Only  BetterMultiply
So you canbecome astarorganizer
Get organized2
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The write way to become a star organizer--or a star in your area of expertise

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  • Thanks, Melanie. I admire all you organized people. One day Deanne Kelleher came to my home for a barbecue and started looking for a serving dish, through my stacks of orphan tupperware lids, crumbs and mysteries squished into back corner. Good thing she didn’t see my office. While I’m not very good at physical organization, I like to think I’m better at organized at how I write.
  • So let’s hope that some of your physical organizations skills rub off on me tonight. And that you leave here with a more organized approach to all that writing you do.
  • What kind of writing to do you? What are your big challenges?
  • After all, now that you work for much online, from ordinary emails to extraordinary plans, you writing is an increasingly vital business tool.
  • The magic formula
  • Suppose you went to a networking event and simply started shouting to everyone that you’re an expert organizer. You’d look like an idiot. But that’s what you do when you are writing for everyone. At the networking event, where you don’t know anyone, you’d probably go up to one friendly looking person and start the conversation by asking about them. If you to the know them feel enough to determine what really excites and what makes them afraid, you’d gain a lot of valuable marketing information. So that’s why you have to think about the person you most to connect before you start to write.
  • So now turn to the person on your right, and take turns describing the person, real or imaginary, you most want to connect with. Ask yourself: what gets her going in the morning? What keeps him awake at night?
  • In school, many of us were taught to hide our personalities and opinions when we write. But this is a conversation. To make a real connection, you have to be yourself. To represent your business, your also have to reflect your grand. So take the person on your right and take turns describing your written personality and brand.
  • Now, tell me what’s the best way to deliver your point? What are some of the structures you could use?
  • Now that you’re organized about who you’re talking to, who you’re writing as and what you want to say, the fun can begin. In school, you wrote one-way essays for your profs. But today you write emails, updates and other content that want people to respond to, whether it’s by calliing you to set up an appointment or commenting on your post. It’s all social. That’s why you need to write like you talk. But, first let’s look at at what works in conversation for you.
  • You’ve already had a jump start when you wrote down your point. But now I want you to take and connect it to your ideal reader. That’s your intro. Let’s take another two minutes to draft it.
  • Now I want you some volunteers to read theirs out loud. How could they make that more conversational? Of course we don’t have time to write the whole thing, now you have an intro, which is going to determine whether any busy read what you’ve written. Because you know how you’re going to map your main point, you have a road map to follow as you continue the conversation. Bon voyage.
  • Now I want you some volunteers to read theirs out loud. How could they make that more conversational? Of course we don’t have time to write the whole thing, now you have an intro, which is going to determine whether any busy read what you’ve written. Because you know how you’re going to map your main point, you have a road map to follow as you continue the conversation. Bon voyage.
  • You need to take a break after you’ve written your first draft. Then you can come back to rewrite to make it better. If you want busy people to read, remember and respond to what you’ve written, this is an essential step of the writing process. Here are the four steps: write tight, be remembered, look smart and go Hollywood.
  • Most people read a lot of every day. There’s no point in writing anything if there’s not going to remember. How would you help them?
  • Most people read a lot of every day. There’s no point in writing anything if there’s not going to remember. How would you help them?
  • The less there is, the easier to remember. The less there is, the more likely are busy people to read it. So how would you tighten your content?
  • Get organized2

    1. 1. The Write Way to Become a Presentation with Barb Sawyers Sticky Communication andProfessional Organizers in Canada Toronto, Ontario February 25,2013
    2. 2. Is this you?You love to transformchaos into order
    3. 3. Is this you?But you struggle withcreating content that will
    4. 4. • attract customers• build relationships online• maybe make you a star
    5. 5. throughordinarywriting +extraordinarymarketingcontent
    6. 6. Get organized1.Follow my 3-step writingprocess2. Multiply
    7. 7. 3 steps1. Think2. Write like you talk3. Write better
    8. 8. 1. ThinkWho do you most wantto connect with?What’s your brand personality?What’s your point?
    9. 9. Who do you most wantto connect with?Who is your ideal reader?Connect with one.Attract many.
    10. 10. Who do you most wantto connect with?Who is your ideal reader?What gets her going in the morning?What keeps him awake at night?
    11. 11. What’s your brandpersonality?What gets you going in the morning?What keeps you awake at night?
    12. 12. What is your point?What’s the best way todeliver it?
    13. 13. 2. Write likeyou talkWhat do you enjoy inconversation?How can you apply it?
    14. 14. Write yourintro• your point• connected to your ideal reader• through your personality
    15. 15. Say it out loud
    16. 16. Pretend you’re having aconversation with yourideal readerTake a break
    17. 17. 3. Write betterBe rememberedWrite tightLook smartGo Hollywood
    18. 18. Be rememberedHow would you help yourreaders?
    19. 19. Be remembered10. Repetition, repetition, repetition, but not too often9. A framework, as in three tips, problem-solution8. Visual or sound cues7. Numbered points6. Catchy phrases5. First or last on a list4. Similar sounds, especially alliterations or rhymes3. What matters to your most important reader2. Repetition with a twist1. Less
    20. 20. Write tightHow would youmake your contentfit like yourfavourite jeans?
    21. 21. Write tightMake a backup copy.Delete all unnecessary words.Simplify or delete words any of your readers might notunderstand.Replace fuzzies with precise terms.Cut modifiers that aren’t vital.Delete or move words and ideas that have ended up inthe wrong place.Organize your content under subheads. Chop whatdoesn’t fit neatly.Add a temporary word parking lot, just in case.Eliminate the word that any time it’s not required.Pretend you’re being charged a buck a word.Link to longer content.Get rid of your ego.
    22. 22. Look smartWhat makesothers lookunprofessional?
    23. 23. Look smart• Avoid the two most common gaffes: 1. confusing contractions and pronoun possessives, eg It’s and its 2. words that sound alike, eg discrete and discreet• Use punctuation helpfully• Use numbers effectively• Be consistent
    24. 24. Go HollywoodStoriesHumourLoveWhat kinds of movies or othermedia does your ideal read love?What can you apply?
    25. 25. 2. MultiplyThinkRecycle
    26. 26. 1. ThinkThe medium you’readapting forWho hangs out there?What do they like?What does the medium require?
    27. 27. 2. RecycleRinse andrepeatMake it better
    28. 28. Do you feelbetterorganizedabout yourwriting?
    29. 29. Keep going with my blog or newsletterwww.stickycommunication.ca
    30. 30. Buy my book or 6-part online learning course Write Like You Talk Only Betterwww.stickycommunication.ca
    31. 31. Special, limited- time offer 50 % off online learningwww.stickycommunication.ca
    32. 32. Write Like You Talk Only BetterMultiply
    33. 33. So you canbecome astarorganizer

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