InSync is an app that aims to maximize productivity by synchronizing all productivity tools into one platform, including calendars, reminders, to-dos lists, and notes. It can be accessed on mobile, web and desktop. InSync's vision is to simplify users' lives by integrating existing productivity features from multiple apps into a single tool. Their goal is to be the number one app in the productivity category by 2016 with a 50% ROI within five years of launching.

1. INSYNC
all syncing productivity app
ALISA ADAMS
OLIVIA DUNCAN
EDWIN GARCIA
LEXI GIOVAGNOLI
MIGUEL RODRIGUEZ
OZZY SALAS

2. MISSION
To provide unique tools
that maximize productivity

3. VISION
Our vision is a simplified life
where the multitude of
productivity tools are
synchronized into one tool

4. Be the #1 app in
the productivity
category by 2016
ROI 50% within 5
years of launch
PRIMARY SMART OBJECTIVE

5. CORPORATE SOCIAL RESPONSIBILITY
Partner with Chrysalis & DoSomething.org to do
campaigns & drives
These events would happen around August &
January (the most prominent months for CSR
campaigns)
Also- Insync creates other opportunities for users
to aid these organizations, such as a donate
button, when creating an account on the app

6. CORPORATE PHILANTHROPY
InSync annually provides scholarships
for five disadvantaged youths who
are unable to afford college tuition
These scholarships are merit based &
applied for through the company
website via applications & essays

7. PARENT COMPANY
They already excel at the options we offer
(calendar, reminders, to-do lists)
Google would benefit from InSync’s synchronization
feature
InSync would benefit from Google’s strong market
share
GOOGLE

8. SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Integrates existing calendars,
reminders, & to-do lists on one app
Accessible on all smartphone devices,
web, & desktop
Use existing Google calendar software
to make the app & existing products
Many productivity apps to sync with
Each productivity app has a different
format which needs to be integrated
into ours so the data can be imported
Google has a slight disadvantage
with Apple products
Affordable productivity app that can
compete with other apps, free or paid
Competing app that is against Apple’s
calendar & reminder functions built in
Be the default calendar, reminder, to-do
list app for all smart phones & devices
Many productivity apps in the market
Many competing apps are free &
similar
Other Google competitors (Apple) also
try to replicate the syncing process

9. COMPETITION OVERVIEW
OUR POINT OF DIFFERENCE
InSync syncs together all features in our one platform
InSync offers Groupon & Yelp deals
InSync is accessible over: Mobile, Web, Desktop
COMPETITORS PRODUCTEEV GMAIL EVERNOTE iCLOUD FANTASTICAL 2
THEIR
POINT OF
DIFFERENCE
Delegate tasks
To-do lists
Free
Email
Calendar
To-do lists
Reminders
Docs
Notes
Desktop/Mobile
Lim. data space
Storage
Syncs content
Apple devices
Calendar
To-do lists
Reminders
Low market share

10. PERCEPTUAL MAP
AGE
EASE OF USE
InSync
Gmail
Producteev
iCloud
Evernote
Fantastical 2

11. POSITIONING STATEMENT
To busy young professionals,
InSync is the brand of Productivity App
that supports organization & efficiency
because of its unique ability to
synchronize your life.

12. ASSOCIATIVE NETWORK
InSync
SIMPLICITY
EFFICIENCY
ORGANIZATION
PRODUCTIVITY

13. PRICE
FREE TRIAL – for a limited time
REGULAR – $2.99
DELUXE – $4.99
TACTICS – odd-even & single-pricing

14. KEY PRODUCT FEATURES
Calendar | To-Do List | Reminders | Notes
Synced Interfaces
In-app Purchase Upgrade Avaliable
Deluxe – Groupon & Yelp Offers, More Data Space

15. DISTRIBUTION CHANNEL
Retail / Direct Channels
App Store / Android Marketplace

16. AD CAMPAIGN
AUDIENCE – college students / young professionals
APPEALS – admiration / convenience
MEDIA TYPES – broadcast / digital
EXECUTION – musical / humorous
N’SYNC (“Buy, Buy, Buy” … “I Want You App”)

17. THANK YOU