This document provides a social media plan for a fashion boutique. It includes strategies such as running a contest on Facebook to increase fan engagement and retention, creating 15-second fashion videos for YouTube and social media promotion, starting a fashion blog, using Twitter to develop the brand and engage with influencers, and implementing Foursquare check-ins to drive customers to the store. The overall goals are to increase fans, followers, traffic and business for the boutique within a 3-6 month timeframe.