Consumer habits in recent years

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‘ Audiences have become more empowered and active consumers of media texts in recent years.’ Evaluate the accuracy of this statement By Helen, Tom, and Louis

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Sharing the Experience: Participatory culture, social media, interactive documentary, and nailing online engagement, the prototype, and report. Patrick Kelly Lecture for the RMIT subject Integrated Media 2. Monday, 15th September, 2014. Overview: My background How can we contextualise social media, interactivity and participation, when we approach from a heritage media background? How do we successfully engage with the audience as users? How do we connect our media practice with the investigation into the prompt? LISTEN TO THE PRESENTATION HERE: https://soundcloud.com/pmk1986/sharing-the-experience

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Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites. Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube? In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.

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Chapter One: Media/Society in a Digital World Note: Read the summary below and click on all supplemental links as part of this lecture;the videos and articles provided will assist with your understanding of this chapter. Key Questions: 1. How can we understand the importance of media in relationship to socialization, structure and agency? 2. How can a sociological lens help us understand the relationship between media and social context? 3. What roles do structure and agency play in our understanding of media culture? Themes: 1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media 1.2 Technology, Interactivity & Consumption 1.3 Cultural Experience & Socialization 1.4 Sociology: Social Relations, Structure & Agency 1.5 Model of Media 1.1 Definitions: Media vs. Medium & Interpersonal vs. Mass Media Before we examine and critique the role(s) of media in our social world(s), it is essential to identify and narrow our scope by defining terms; after all, "media" is a term used very loosely in contemporary culture. As Croteau & Hoynes (2019) explain in your textbook , the term "media" is the PLURAL of medium and is derived from medius,which is the Latin term for "middle." A helpful way to think about these concepts is that mediumsfacilitate communication between (are in the middle of) a sender and receiver; for example, television is a medium that facilitates programming from producers/creators/networks to audiences. Other mediums include radio, print, film, and the internet, and notices that they are both digital and non-digital (print). The term "media" is the plural of these mediums, but is often used incorrectly; although it doesn't sound like correct grammar, the proper way (within the field of Media Studies) to use "media" in a sentence is "media are" not "media is." When individuals, including politicians, members of non-profits, etc. say "media is" and fail to recognize that the concept of "media" actually encompasses many different mediums with various logics, there is an assumption that all mediums function the same, include the same message, and follow the same regulations and economic structure. For example, when "the media" is blamed for violent action or political outcomes, there is a misunderstanding that needs to be refined; are we talking about film? Television? News media? Are we talking about the digital edition of the news? Are we talking about the Tweets that come from that news organization? In other words, it is important to be specific about mediums when making claims about impact, and when referring to "media" it is important to remember that this is a plural term. Now, the next step in introductory terminology is to identify which media are "interpersonal" and which mediums are considered "mass" - this course focuses on "mass" media. Some of you may have taken Communications courses that focus more on interpersonal communication, which is one-to-one, includes a single known receiver, and is very interactive (.

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