1. Web is massive conversation
21st century=mass innovation-Google, YouTube
Everyone has freedom
Safe sharing
Socialize and recognition rather than paid-
People comment on blog because they want to be involved and because it’s their
community. People comment so the blogger can see the people’s perspective and
understanding of their views. Also they comment because the blogger’s
appreciate people commenting on their posts. Plus if they are commenting
consistently on a blogger’s website they will get noticed and will establish a
relationship.
Society is no longer based on mass consumption but on mass participation. New
forms of collaboration such as Wikipedia and YouTube are paving the way for an
age in which people want to be players, rather than mere spectators, in the
production process.
Ideas take life when they are shared. That is why the web is such a potent
platform for creativity and innovation. It’s also at the heart of why the web
should be good for democracy, by giving more people a voice and the ability to
organise themselves; freedom, by giving more people the opportunity to be
creative and equality, by allowing knowledge to be set free. But sharing also
brings with it dilemmas, it leaves us more open t abuse and invasions of privacy.
Everywhere we turn there will be struggles between people who want to freely
share- Music, films, ideas, information and those who want to control this
activity, either corporations who want to make money or governments who fear
debate and democracy. This conflict between the rising surge of mass
collaborations and attempts to retain top down control will be one of the
defining battles of our time. Microsoft’s battle with open sources and the music
industry’s desperate rearguard action against the web.
