Consumer decision making process
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The document outlines the consumer decision making process, which includes problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. It then discusses different types of online shoppers, categorizing them based on their online spending habits, comfort with technology, willingness to purchase online, and growth potential for online retailers. The types discussed include adventurous explorers, shopping avoiders, technology muddlers, fun seekers, shopping lovers, fearful browsers, suspicious learners, and business users.
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This paper provides an analysis of shoppers perception on security and privacy problems in online shopping .The most objective of this analysis is to analyse the shoppers perceptions on security and privacy and formulate recommendations supported the findings that might contribute in eradicating these problems and boosting customer confidence. It additionally provides a quick discussion on the implications of online buying each customers and firms, the rising issues over privacy and security, and also the importance of shoppers perceptions on security and privacy problems in bolstering online searching adoption. Determining the perceptions of shoppers on security and privacy problems associated with e commerce can profit IT security suppliers and internet businesses in crafting a multifarious approach in addressing those perceptions, one that effectively combines technological solutions and psychological approaches so as to resolve one among the last remaining obstacles to the widespread use of on line shopping. Mr. Robinson. M | Surya. R ""Consumer Awareness about Privacy and Security Risk for Online Shopping"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21695.pdf
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Showrooming isn’t just for the Millennial Generation: Contrary to popular belief, 74 percent of M-shoppers are older than 29 years old.
Mobile devices can actually improve the chances of an in-store purchase: More than 50 percent of M-Shoppers are more likely to purchase a product in-store when their mobile device helps them find online reviews, information or trusted advice.
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This document is a white paper from UPS that summarizes the results of a global study on online shopping behaviors. Some of the key findings include:
- The "flex shopper" is emerging, switching between channels and devices to suit their convenience when researching and purchasing products. Information and control are important.
- Consumers want more delivery and payment options for convenience. Free shipping is also important.
- Satisfaction with the online shopping experience is higher than in-store globally, though preferences still exist for researching and buying in physical stores.
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2. Visa Checkout orders had a 7% higher average transaction size and customers completed 12% more transactions overall.
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Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
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The document discusses understanding consumers' online shopping and purchasing behaviors. It aims to study how factors like price, time, and demography influence consumers' buying decisions online. The objectives are to study awareness, acceptance, and issues around online shopping and their impact on purchase decisions. While online shopping is growing rapidly, many consumers remain hesitant due to security concerns, lack of seeing products physically, and authenticity questions. Younger consumers aged 18-30 tend to shop online most.
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This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
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This document summarizes a research study that aimed to identify factors influencing customer satisfaction with online shopping in China. The researchers developed a model of the online shopping satisfaction process and hypothesized that factors like information quality, website design, product attributes, transaction capabilities, security, payment, delivery and customer service would predict satisfaction. A survey of 1,001 online customers in China was conducted to test these hypotheses using regression analysis. The results suggested that all factors except response time significantly predicted satisfaction, providing insights into what drives satisfaction for Chinese online shoppers.
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Similar to Consumer decision making process
India Shuns Remarketing!
India is shunning remarketing practices as consumers find them annoying and an invasion of privacy. A survey found that 43% of Indians feel "haunted" by products they previously searched for. While online shopping is growing in India, it still only accounts for 12% of the population compared to over 50% in China. The report recommends that marketers provide more relevant ads to different stages of the consumer's purchase journey and consider capping the number of daily ad impressions to improve the customer experience.
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Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories and acquired other companies. It aims to provide customers with a wide selection of products and a hassle-free shopping experience. While online retail is growing in India due to increasing internet and smartphone usage, Flipkart faces threats from competitors and needs to continue innovating and optimizing its supply chain to offer competitive prices. Relationship marketing and data analytics can also help Flipkart improve customer retention and targeting.
Flipkart analysis
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
India shuns re-marketing - A DMTI Report
Re-marketing has been touted as one of the most sophisticated algorithms in digital marketing in a long, long time, something that flipped the entire idea of marketing and instead of trying to bring the consumers to the products, it took the products to the consumers.
Digital technology & social media upskilling for entrepreneurs – day 3
This document provides an agenda and summaries for a workshop on effective use of online tools to secure customer sales. The agenda includes topics like online shopping, using social media fans, and reacting to negative comments. A summary explains that online retail sales are growing and many consumers research purchases online or through mobile devices. The document then gives tips for building an online store and dealing with negative comments respectfully. Attendees are instructed to develop a strategy to engage fans through an exclusive social media initiative that allows feedback.
Trend Truth: Customer Loyalty
Why do 77% of shoppers report holding a customer rewards card, but only 40% hold a store-issued credit card?
Closing the eCommerce gap
Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.
What makes shoppers buy? Ecommerce Survey 2014
The document provides insights from a survey of 1,000 US online shoppers on trends in ecommerce. Some key findings include: 1) Unexpected shipping costs were the top reason for cart abandonment (28%); 2) 54% of shoppers said they would purchase abandoned cart items with a discount; and 3) Reviews were important for purchase decisions for 55% of shoppers. The conclusions suggest testing mobile optimizations as usage increases, and that personalization and social media's influence require more refinement.
IRIS_Digital Landscape Proposal_Apr, 2016_1.ppt
This document discusses the digital landscape and e-commerce conditions in Indonesia. It provides details on internet and smartphone usage trends driving e-commerce growth. The document then analyzes online shopper behavior in Indonesia based on demographics and purchase categories. It also summarizes survey findings on the behaviors of 53 contact lens users in Indonesia regarding their product usage and preferences when purchasing online. Finally, it proposes developing a web-commerce site for selling contact lenses and outlines a marketing campaign approach involving digital efforts like social media, banners ads, and search engine marketing to promote the site.
Is The IT B2B Market Broken?
The B2B IT market is rapidly evolving as buyers' preferences shift towards online purchasing. However, research shows there is a gap between what buyers expect and what is currently offered. The document discusses modern purchasing preferences, frustrations hindering the buying experience, and how the market is changing. It also reveals many buyers now research and purchase products online rather than through sales representatives. However, most still prefer to speak with an adviser for IT services. While buyers value technical advice, nearly half would like to cut out resellers. The top frustrations for buyers are the high volume of unhelpful reseller calls and lack of price transparency.
Mobile wallet consumerreport
The document summarizes key findings from a survey on consumer attitudes towards the non-payment side of mobile wallets. Some of the main points are:
- 48% of consumers understand the non-payment features of mobile wallets, while 33% think they are only for payments.
- 85% of consumers say they would benefit from storing offers, loyalty cards, etc. on their phones via mobile wallets.
- 59% of consumers would have a more positive view of retailers that provide digital mobile wallet content.
- The majority of consumers prefer to receive mobile wallet content on a weekly basis.
Mobile Wallet Consumer Report Non-payment opportunities for marketers
@Vibes 2013. All Rights Reserved.
The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this report you will learn about:
• Benefits of the non-payment side of mobile wallet
• The mobile wallet disconnect
• High consumer demand
• Preferred distribution and frequency of mobile wallet content
• 5 tips to execute successful mobile wallet programs
E commerce full notes
my e-commerce notes of full syllabus is prepare by me...under gidence of mr sachin sir..i am very glad to upload thid dacument in slideshare ...its very helpfull for student...
Canada Post 2013 eshopper white paper
This document profiles online shoppers and buyers in Canada. It finds that while online shopping was once mysterious, it is now the preferred method for many Canadians. Online buyers are most likely to be aged 25-34, college educated, and have middle incomes. The top concerns of online shoppers are returns policies, shipping costs, and ensuring product quality matches online descriptions. Retailers must provide seamless online experiences across all devices to meet rising customer expectations of convenience.
Ronak Desai PPt
This document discusses research into the effectiveness of e-commerce among consumers in India, particularly youth. It notes that 61.2% of Indians are under 30 and penetration of digital products is highest among youth. E-commerce is growing rapidly in India, driven by the youth demographic as the country's online community stands at 125 million users. The research design involves a questionnaire survey using both primary and secondary data with a sampling of 100 people. The hypothesis is that e-commerce has a direct impact on the spending habits of young consumers. Key findings are that 57% of people shop online and prefer it for convenience, and internet marketing is seen as the most effective form of marketing with a bright future.
Transformation of Search Summit - The Era of Ecommerce - October 2018
New research from ClickZ and Catalyst has found that the ecommerce customer journey is nonlinear and nonexclusive. Consumers visit Amazon and Google in great quantities, but there are numerous other, important retailers that advertisers largely ignore. This presentation highlights the key findings from the new report, as discussed at the Transformation of Search Summit in New York.
Flipkartanalysis2 141017040240-conversion-gate01
Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore. It was founded by Sachin and Binny Bansal who previously worked at Amazon. Flipkart started by selling books online and later expanded into other product categories. Its mission is to provide a delightful customer experience and its vision is to become the Amazon of India. While online retail is booming in India, Flipkart faces challenges like customer loyalty and education as well as competition from other players like Amazon, Snapdeal, and Myntra.
Salesforce's Innagural 2015 Connected Shopper Report
With the holiday season approaching, the research surveyed more than 2,000 American adult shoppers, exploring their current attitudes, habits, and use of technology as part of the shopping experience. It shows that to succeed during the holidays, retailers need to fix the disconnected shopping experiences, empower store associates with technology and target the trillion-dollar millennial consumer.”
Myril Shaw: Nabbing Stealth Shoppers
Stealth shoppers now make up over half of new car buyers. These buyers research online anonymously and never submit their contact information through dealership websites or forms. To regain influence over customers, dealerships need to embrace a 21st century internet experience by being available wherever and however customers want to communicate, including anonymously, and by responding helpfully without asking for personal information first. This will require changes to staffing, processes, and company culture, but can significantly increase sales by engaging the majority of today's car buyers.
consumer perception towards online marketing in india
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
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flip-kart case study and SWAT analysis after merge Walmart
flip-kart case study and SWAT analysis after merge Walmart
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Salesforce's Innagural 2015 Connected Shopper Report
Salesforce's Innagural 2015 Connected Shopper Report
consumer perception towards online marketing in india
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This document provides an overview of different types of intellectual property including patents, trademarks, copyright, trade secrets, and geographical indications. It discusses the definition, terms of protection, and examples of patents (utility, plant, design), trademarks, copyright, and trade secrets. It also outlines the process for obtaining a patent in India and summarizes some key intellectual property court cases involving issues like trademark infringement, copyright ownership, and passing off.
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Types of intellectual property,
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website = https://digitaldiscovery.institute/
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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- 1. Consumer Decision Making Process
- 3. Problem
- 10. Evolving Problem
- 13. Actual State
- 18. Types of Information Search
- 20. Strategy Based on Searching Information
- 24. Attribute based
- 26. Perceived Risk
- 27. Shopper Types
- 28. Online shoppers Type Adventurous Explorers (30% of online spending) are a small segment that presents a large opportunity. They require little special attention by Internet vendors because they believe online shopping is fun. They are likely the opinion leaders for all things online. Retailers should nurture and cultivate them to be online community builders and shopping advocates.
- 29. Online shoppers Type Shopping Avoiders (3% of online spending) have an appealing income level, but their values make them a poor target for online retailers. They don’t like to wait for products to be shipped to them and they like seeing merchandise in person before buying. They have online shopping issues that retailers will not easily be able to overcome.
- 30. Online shoppers Type Technology Muddlers (3% of online spending) face large computer literacy hurdles. They spend less time than any other segment online and show little excitement about increasing their online comfort level. They are not an attractive market for online retailers.
- 31. Online shoppers Type Fun Seekers (2% of online spending) are the least wealthy and least educated market segment. They see entertainment value in the Internet, but buying things online frightens them. Although security and privacy issues might be overcome, the spending power of the segment suggests that only a marginal long-term payback would be possible.
- 32. Online shoppers Type Shopping Lovers (24% of online spending) enjoy buying online and do so frequently. They are competent computer users and will likely continue their shopping habits. They also spread the word to others about joys of online shopping whenever they have the opportunity. They represent an ideal target for retailers.
- 33. Online shoppers Type Fearful Browsers (5% of online spending) are on the cusp of buying online. They are capable Internet and computer users, spending a good deal of time “window shopping.” They could become a significant buying group if their fears about credit card security, shipping charges and buying products sight unseen were overcome.
- 34. Online shoppers Type Suspicious Learners (15% of online spending) comprise another small segment with growth potential. Their reluctance to purchase online more often hinges on their lack of computer training, but they are open to new ways of doing things. In contrast to more fearful segments, they don’t have a problem giving a computer their credit card number. Further guidance and training would help coax them into online buying.
- 35. Online shoppers Type Business Users (19% of online spending) are among the most computer literate. They use the Internet primarily for business purposes. They take a serious interest in what it can do for their professional life. They don’t view online shopping as novel and aren’t usually champions of the practice.
- 36. Choosing A Store
- 37. In Store Strategy 1. Merchandising Techniques: Store Layout & Traffic Pattern, POP Media, Product Shelving ( shelf height, shelf space) 2. Pricing Strategy: Price awareness, Promotional Pricing, Couponing, Packaging, Private & National brand,
- 38. Stockouts
- 39. Non Store Purchasing • TV • Internet • Mobile • Door to door Selling
- 43. Mode of Payment
Editor's Notes
- Understanding need and offering as well check their conversion
- Maintenance: Horlicks, Complan etc Disrupt:Yakult, TATA unpolished dal . Capture: Bread & Packaged water bottel & Calculator (Price, Avalibility) Intercept: Pizza with offers. Preference: to get attract Dell, Acceptance: Livon
- Intel inside,Made in America,Italian Style,German Engineering
- Pg 634 hawkins
- Pg 666 hawkins
- Pg 668 hawkins
- Opportunity: forgoing or reducing consumption of product Transaction: metnal, physical time financial cost: sebstitution: other brand quality price, size etc
- Cash on delevery, few items on cash
- Pg 703: hawkins