This document summarizes the results of an online survey about online shopping trends in Hong Kong. The survey polled 181 individuals, mostly aged 16-20, about their online shopping behaviors, preferences, and perceptions. Key findings include that over 2/3 of respondents expressed satisfaction with online shopping. The most popular items purchased online were accessories, clothing, and books. Convenience and cheaper prices were the primary reasons for shopping online. However, most respondents still preferred traditional in-store shopping due to concerns about safety, delays, and after-sales support for online purchases. The document concludes that while online shopping offers advantages, it is unlikely to completely replace traditional retail in the near future.

1.  
By Leung Tsz Ching Cynthia( 14221829 23 October
2014

2. Introduction
Trend in
Hong kong
Survey
results
Future
development
Conclusion

3. What is online shopping?
 The act of purchasing products or services over
the Internet.
 Online shopping has grown very fast in recent years
because it is very convenient and easy to bargain shops.

4. Online shopping continues to grow in Hong Kong.
According to the latest MasterCard Online Shopping
Survey. Online shopping satisfaction levels among Hong
Kong people increased from 59.8 percent in 2011 to 66.3
percent in 2012.
The trend of online shopping is very popular in Hong Kong.

7. Target: Hong Kong citizen
Objectives:
 To understand Hong Kongers’ habit of online shopping
and Opinion on whether they think it can replace
traditional store, thus investigate the future development
of online shopping
Site:
 https://docs.google.com/a/life.hkbu.edu.hk/forms/d/1XE
mcxrSvhK4c1plVW8ha5Zdy_-
Ga7k8NmQ09CuccqkY/viewform

8.  Gender of interviewers:
 37% of Male
 63% of Female
 Age of interviewers:
 81.25% in 16-20
 18.75% in 21-30

9. 0
5
10
15
1
14
5
Numbers
Left vertical axis title
People tried online
shopping
Yes No
4
6
5
0 1 2 3 4 5 6 7
1
Freqency
Number
How often do you shop online?
Seldom Sometimes Always

10. Accessories Clothing Books Electronic goods Materials Others
33%
TYPE OF ITEM(S) PEOPLE BUY
41%
11%
7%
4%
4%

11. TYPE OF ONLINE SHOPPING TOOLS PEOPLE USE
Taobao
15%
Facebook
21%
Instagram
28%
Yahoo
18%
PChome
3%
Amazon
9%
Ebay
6%

12. SPENDING OF PEOPLE IN LAST ONLINE SHOPPING($)
≤100
29%
≤500
43%
≤1000
21%
≤5000
7%

13. 0 1 2 3 4 5 6
Delay in delivery
Goods or services not correspond to description
Others
Numbers
Problems
Type of problem(s) in online shopping experience
Delay in delivery Goods or services not correspond to description Others

14. 6
Why do people not to continue online shopping
5
2
7
6
5
4
3
2
1
0
Risky credit card purchase Deceptive pictures Others
Number
Reasons

15. Do you think Online shopping tools is more helpful for you to find what you want to buy, rather
79%
21%
than in store?
yes
no

16. Do you think the following point(s) would be the possible drawback(s) of online shopping?
29%
22%
32%
12%
5%
Safety problem Delay problem Guarantee problem Lack of after- sales service Others

17. Do you prefer online shopping or the traditional shopping (shopping in store)
3
16
18
16
14
12
10
8
6
4
2
0
online Store(Jump to Q17)
online Store(Jump to Q17)

18. 0
0.5 1
1.5
2
2.5
3
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy goods whenever
they want”,
Easily searching (items)
Reason of using online shopping
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy goods whenever they want”,
Easily searching (items)

19. Reason of using traditional shopping rather than others
34%
30%
18%
18%
Guarantee
No delay problem in delivering products
Safe
Have after-sales service

20. 10
8
4
2
0
6
12
Do you agree online shopping has changed the normal shopping system ?
1
Yes
No

21. 1. In-store pick up
2. Mobile Apps

22. Customers are able to :
 Buy items online and pick them up in an actual store
 Purchaser can choose the others (friends/family) to get
the products rather than themselves.
 If customer didn’t get the product with in the time limit,
retailer would cancel the order and refund the money.

23. Customers are able to :
 Shop online with their smart phone through using
shopping apps, but not just only in computers.
 Shop whenever they want to , if they get their
smartphones with them
Benefits:
1. Providing an convenient platform for the online shopping
customers
2. Popularizing online shopping phenomenon: with the
increase of the online shopping tools, the number of
people shop online would also increase.

24. Advantages of using online shopping:
For customers:
 more helpful for people to find what they want to buy
 more types of products for customers to choose in online shopping
tools
 Cheaper price
 more convenient
For businessmen:
 save a lot of operation fee and spending (e.g. rent, human
resources)

25. Disadvantages of using online shopping:
 Safety problem (eg. Risky credit card purchase)
 Delay problem
 Guarantee problem (eg. Deceptive pictures )
 Lack of after- sales service

26. Online shopping vs traditional store
 There are a lot of advantages using online shopping
 Most of the people think online shopping has changed the normal
shopping system
 They think the change is beneficial
BUT
 People prefer going to store than using online shopping
 Most of them think that online shopping cannot replace traditional
store

27.  Cheung Yan Ming : Mind map, introduction, trend in
Hong Kong, survey questions
 Leung Tsz Ching Cynthia : Survey results (Charts),
conclusion, video, PowerPoint
 Iu Hei Lun : Future development, Excel, Survey
questions, survey

28. END
Thank you!!