This document summarizes research on online shopping conducted by a group of students. The objectives were to determine the most appropriate concept, price range, promotion media, product usage among targets, and estimated market size. PayPal was analyzed as a payment option allowing secure online payments without credit card exposure. The target markets identified were reluctant shoppers needing security, frequent shoppers wanting ease of use, and online merchants. A survey methodology was used with a non-probability sample to analyze shopping habits and payment concerns. Results were analyzed and recommendations made. The estimated Egyptian online shopping market size was 5 million people with purchasing power out of the country's 25 million internet users.