Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
The Linn Academy 2016 keynote, hosted by Linnworks CEO and System Architect Fedor Dzjuba, provides a deep-dive into how eCommerce is changing, what we can expect in the next few years and how we can adapt our businesses. To watch the talk, simply visit https://youtu.be/sdPzJBQahgo
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
The Linn Academy 2016 keynote, hosted by Linnworks CEO and System Architect Fedor Dzjuba, provides a deep-dive into how eCommerce is changing, what we can expect in the next few years and how we can adapt our businesses. To watch the talk, simply visit https://youtu.be/sdPzJBQahgo
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Early in this year, the sphere of e-commerce is one of the most progressive spheres of the economy. We have identified trends that we consider the most influential in the development of e-commerce in 2018.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
Omnichannel Retail: You Need to Know These GuysWhisbi
The most exciting thought-leaders, consultants and media outlets for news and insights, leading the omnichannel retail and customer experience transformation. (With one surprising contestant!)
Based on the top list: http://www.whisbi.com/blog/top-list-omnichannel-retail-influencers/
Note: this is not a ranking, neither has a direct interdependence with follower count. Also, we would love to keep on updating the collection over time. (In fact, we've already added 1-2 extra candidates based on suggestions by the community.)
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
7 Effective B2B Ecommerce Trends of 2018APPSeCONNECT
7 Effective B2B Ecommerce Trends of 2018!
Here are the top eCommerce trends which will make an impact and change the game for online businesses this year.
1. Artificial Intelligence -Personalization across all devices via #AI
2. Omni-Channel - Paramount for #B2B sellers to fulfill customer expectations.
3. MobileCommerce - More inclination towards selling through the mobile devices.
4. BigData - Predicting the future - crucial for B2B Retailers.
5. Personalization - Customer-centric personalization resulting in better goodwill.
6. Secure Payments - Businesses will be ready to accept payments via varied channels.
7. Social Media Marketing Tools - Newer strategies to make the most out of businesses.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Early in this year, the sphere of e-commerce is one of the most progressive spheres of the economy. We have identified trends that we consider the most influential in the development of e-commerce in 2018.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
Omnichannel Retail: You Need to Know These GuysWhisbi
The most exciting thought-leaders, consultants and media outlets for news and insights, leading the omnichannel retail and customer experience transformation. (With one surprising contestant!)
Based on the top list: http://www.whisbi.com/blog/top-list-omnichannel-retail-influencers/
Note: this is not a ranking, neither has a direct interdependence with follower count. Also, we would love to keep on updating the collection over time. (In fact, we've already added 1-2 extra candidates based on suggestions by the community.)
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
7 Effective B2B Ecommerce Trends of 2018APPSeCONNECT
7 Effective B2B Ecommerce Trends of 2018!
Here are the top eCommerce trends which will make an impact and change the game for online businesses this year.
1. Artificial Intelligence -Personalization across all devices via #AI
2. Omni-Channel - Paramount for #B2B sellers to fulfill customer expectations.
3. MobileCommerce - More inclination towards selling through the mobile devices.
4. BigData - Predicting the future - crucial for B2B Retailers.
5. Personalization - Customer-centric personalization resulting in better goodwill.
6. Secure Payments - Businesses will be ready to accept payments via varied channels.
7. Social Media Marketing Tools - Newer strategies to make the most out of businesses.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
By TNS' Global Rapid Growth & Emerging Markets Insights team
- Digital in rapid growth & emerging Markets
- Keys to succeeding in the traditional trade
- View from the Trenches: 10 things you won’t learn on Google
L'image de la voiture et de l’industrie automobileKantar
L’Organisation Internationale des Constructeurs d’Automobiles (OICA) a annoncé aujourd’hui avoir sollicité l'institut de sondages TNS Sofres pour réaliser une étude visant à évaluer précisément la réputation de l’industrie automobile à l’échelle mondiale.
http://www.tns-sofres.com/etudes-et-points-de-vue/limage-de-la-voiture-et-de-lindustrie-automobile
Research in a data-rich world, or faster, cheaper and closer-to- the-moment r...Инга Кныш
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.
Informes PwC - Encuesta Total Retail GlobalPwC España
El informe "Hacia un modelo de Total Retail", elaborado por PwC, analiza las expectativas y hábitos de consumo del comprador online, a partir de 15.000 entrevistas a compradores digitales de todo el mundo, y las implicaciones para las compañías del sector de distribución y consumo en los próximos años.
Informe de PwC sobre las expectativas y hábitos de consumo del comprador onlineMaría Bretón Gallego
El informe Hacia un modelo de ‘Total Retail’, elaborado por PwC, analiza las expectativas y hábitos de consumo del comprador online, a partir de 15.000 entrevistas a compradores digitales de todo el mundo, y las implicaciones para las compañías del sector de distribución y consumo en los próximos años.
Internet y las nuevas tecnologías han multiplicado la influencia del consumidor, pero, ¿qué les están pidiendo a las marcas? Las nuevas expectativas y hábitos del consumidor digital tendrán importantes implicaciones para las compañías del sector en los próximos años
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1
Learn Which Trends are Critical in Product Digitalization. Understand why more and more consumers demand personalization in their shopping experience. Learn the What, Where and Why of Visual Commerce to stay ahead of your competition, discover how can you offer a positive & effective Mobile experience and win your market with 3D & AR customization. Personalization is becoming more pervasive and urgent, only by acting today will you be in a position to deliver high value to both your customers
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
VWO’s eCommerce Consumer Survey Report for 2017 dives deep into the challenges associated with eCommerce. The report also covers how enterprises can address these challenges, and understand what makes a customer tick and stick with an eCommerce venture.
Here’s a brief of what the report entails:
- Challenges faced by eCommerce enterprises at various stages of a customer lifecycle
- Business expansion challenges
- Low conversion rate
- Importance of mobile optimization
- Omnichannel approach in the eCommerce industry
Order and inventory fulfilment
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Decoding the Cross border eCommerce Puzzle - an Anchanto Document devin simon
In recent years, technology has enabled eCommerce retailers and manufacturers to reach customers across borders. However, there are various challenges that need to be tackled in order to flourish at cross-border trade. If you are thinking cross-border, few questions are natural to arise:
Will I benefit from cross-border eCommerce?
Would my products actually sell across borders?
How to overcome logistic challenges in cross-border eCommerce?
This white paper gives you in-depth insights into all of these and much more. Also, explore how technology is the solution to enhance and navigate endless possibilities through cross-border eCommerce.
A SlideShare based on the results of a 2013 international survey of more than 500 e-commerce and e-business professionals, sponsored by IBM Tealeaf and conducted by Econsultancy
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
Getting to know the giant of Africa: opportunities for brands in NigeriaTNS
It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.
It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures.
The dark days are over: it’s time to meet the new CambodiaTNS
Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow.
In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Intelligence Applied
Closing the eCommerce gap
Connected Life 2014
Special edition
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Connected Life
Closing the eCommerce gap
Intelligence Applied | Special edition
eCommerce has dominated business
growth in recent years. But brands
and retailers should be demanding
more – here’s why
3. Share this
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Connected Life
Closing the eCommerce gap
Intelligence Applied | Special edition
It’s become a truism of modern business life that
eCommerce growth routinely outstrips any other
channel: a rule of thumb that holds broadly true
across categories, and across markets. But does this
mean that businesses should be content with the
growth that online sales are providing for them? Far
from it. This year’s Connected Life study reveals the
significant gaps that still exist between eCommerce
potential and eCommerce reality, between the
number of those researching online and those going
on to complete purchases online.
The size of the eCommerce gap, with less than
half of all online research translating into purchase,
should motivate almost any retailer or brand to secure
first mover advantage when it comes to closing it.
However, doing so effectively requires specific insight
about the barriers that keep shoppers browsing rather
than buying.
Evolving ecosystems, evolving barriers
In many regards, the barriers to eCommerce evolve
alongside the digital ecosystem of the market, since
they represent the points of friction where digital
potential doesn’t fully align with reality. For markets
with the lowest absolute level of eCommerce, the
dominant barrier is usually access to the internet itself.
As access expands, focus shifts to the trustworthiness
of eCommerce providers, the nature of the
eCommerce experience and concerns over the security
of making payments online. Once those concerns
are met, attention falls on the delivery infrastructure
that eCommerce depends on, and whether this
undermines the convenience and cost benefits that it
should offer. Solutions that can anticipate and address
these issues greatly expand the range of shopping
missions that eCommerce can meet.
However, do not assume that eCommerce will
develop in exactly the same way everywhere in the
world. UK eCommerce is 82 per cent PC-based but
78 per cent of Nigeria’s occurs on a mobile. The
percentage of mobile transactions for Snapdeal, one
of India’s largest eCommerce players, has catapulted
from 5 per cent in 2013 to over 50 per cent today.
Getting the right experience onto the right device
can remove barriers and trigger rapid uptake of
eCommerce services.
The size of the eCommerce
gap, with less than half of all
online research translating into
purchase, should motivate
almost any retailer or brand to
secure first mover advantage
and close the gap.
Do not assume that eCommerce will develop in exactly
the same way everywhere in the world.
82% 78%
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Closing the eCommerce gap
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Different categories, different gaps
The barriers to eCommerce don’t just evolve with
markets; they vary significantly across categories as
well. And as a result they produce eCommerce gaps
of different sizes and shapes. Amazon and Alibaba
may have pushed the eCommerce boundaries further
than anyone, but the detail of the Connected Life
survey reveals that even their powerful combination
of online reviews, automatic recommendations and
secure payments are not enough for every category.
Where eCommerce is concerned, there is no true one-size-
fits-all solution.
Grocery shoppers are by far the least likely to follow
up online research with online purchase, with only
23 per cent of online researchers going on to buy
online in categories such as hair care. This is because
the specific barriers for grocery shoppers are those
that eCommerce solutions have been least adept
at addressing – at least up to now. The fact is that
43 per cent of grocery shoppers find it easier to
buy offline – and for 39 per cent, getting products
right away matters hugely. However these barriers
are by no means insurmountable. Several grocers
are currently working on eCommerce models that
can deliver goods in 2-3 hours rather than 2-3 days;
others are focusing on smart shopping lists that can
offer a tangible convenience benefit by learning from
shoppers’ buying routines, anticipating what they
need and when.
Other categories have different barriers, and therefore
require different solutions to unlock the potential for
growth. For financial services, security concerns and a
desire for personal service top the list. Many developed
market banks have already developed reassuringly
tangible security solutions using familiar card-and-
PIN verification techniques. Now they are focusing
on moving customer service onto digital platforms;
those that can convince customers that this delivers
a comparable experience to speaking to someone in
branch or on the phone will find themselves with a
considerable competitive advantage.
Where eCommerce is
concerned, there is no true
one-size-fits-all solution.
For technology brands the key to unlocking
eCommerce’s potential lies in reassurance on quality
(a concern for 42 per cent of shoppers), potentially
through better use of reviews; and cutting down
on delivery costs for bulky items, an issue that
undermines the perceived benefits of buying online
for 40 per cent of shoppers.
In the financial services industry security is a concern for
its users.
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Don’t let the hard work go to waste
Moving from online research to online purchase
ought to be a frictionless experience. When the hard
work of gaining consumer attention and engagement
online has been done, the decision to purchase
has largely been made, the only thing stopping the
shopper buying online are the barriers they perceive
to eCommerce in general and to the category they
are buying for in particular. Huge growth potential
still exists for retailers and brands that can end this
disconnect and close the eCommerce gap. Those
that succeed in doing so will be those that best
understand the very specific remaining barriers for
their market and category – and build the solutions
that ensure they dominate when online shopping
comes fully of age.
Huge growth potential
still exists for retailers and
brands that can end this
disconnect and close the
eCommerce gap.
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Closing the eCommerce gap
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About Connected Life
Connected Life is a leading global study of the digital attitudes and behaviours of over 55,000 internet users
across 50 countries, exploring how technology is transforming the lives of consumers across the world. It offers
essential insight into the impact of the growing digital ecosystem on the media landscape.
Connected Life also uncovers new and exciting opportunities for marketers to connect with their consumers in
this increasingly complex environment; it is a powerful tool that helps brands make better digital decisions.
The fieldwork was undertaken in all markets between March and June 2014.
Please visit www.tnsglobal.com/connectedlife for further information.
About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching
and stakeholder management, based on long-established expertise and market-leading solutions. With a
presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and
understands individual human behaviours and attitudes across every cultural, economic and political region of
the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight,
information and consultancy groups.
Get in touch
If you would like to talk to us about anything you have read in this report, please get in touch via
enquiries@tnsglobal.com or via Twitter @tns_global
About the author
Sam Curtis, Global director, has worked
at TNS for seven years and currently works
in the Global Retail & Shopper team that
has just merged with Kantar Retail. Sam
specialises in analysing shopper purchase
journeys and shopper testing research and has conducted
research in over 60 countries. Sam previously helped set up
and run global studies such as Mobile Life and Digital Life.