Forecast 2020's Beauty Trend in China_MeasureChina_Holly KimMeasureCommerce
AGENDA
Forecast 2020's Beauty Trends in China
A deep dive into market trends and an analysis of 73 million beauty products
that generated a total transaction of 1.5 billion items
Holly Kim
Head of Data Business, MeasureChina
- 350万個コスメ商品の13兆ウォンの売り上げデータで構成されている メジャーチャイナのビッグデータサービスのリーダー
- Unilever, AmorePacific, Kimberly Clark 等、グローバルブランドの データプロジェクト担当リーダー
- グローバルビューティーセミナーでの講演実績多数
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PARTI|Vibrant Silver-haired Business Opportunity Consumption Survey of Consumers in 65-74 year old
PARTII|Are consumers happy when they return to work after the Chinese New Year Holidays
PARTIII|New consuming behavior following up
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PART1|2024 Lifestyle Trends Conference Highlights
PART2|Spring Festival Gifting Consumer Behavior Analysis (2024 E-ICP Data Base)
PART3|New consuming behavior following up
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
This document provides a summary of a survey conducted by EOL Group in October 2023 on dining out behaviors in Taiwan. Some key findings include:
- Over 60% of consumers dined out with others at least once every two weeks, indicating dining out is an important social activity. Maintaining relationships was the main purpose of dining out.
- Nearly 50% of consumers used restaurant reservation platforms/apps, with immediacy and planning being attractive features for different generations.
- Google reviews and recommendations from friends/relatives were the top sources for restaurant information. Official websites were preferred more by older consumers compared to younger ones.
- Average spending per person on weekend dining was NTD581, NTD176 higher
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
The document provides a summary of a survey conducted in September 2023 on consumer behaviors in Taiwan. Key findings include:
- Clothing, shoes, and skincare products are the most popular purchases during department store anniversary sales. Food/drinks are also very common.
- Males tend to purchase electronics, while females prefer cosmetics and clothing. Sportswear is popular among both genders.
- Consumers aged 50-59 have the highest spending, with over 70% maintaining or increasing their budgets compared to last year despite inflation.
- Regular department store visits focus on leisure activities like food courts. Anniversary sales boost purchases of clothing, skincare, and cosmetics.
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
1. The document discusses consumer behaviors and preferences in Taiwan during the summer of 2023. It finds that taking lots of water, wearing sun-protective clothing, and having takeout beverages are the top methods consumers use to relieve heat.
2. It also finds that women focus more on sun protection methods while men prefer cooling down, like wearing cooling clothes. Excessive insects are a major concern as well.
3. Online payment, trying new cleaning products, and purposeful diet control increased the most in utilization compared to the previous month. Food and dining, investment, and shopping/discounts were the most discussed topics on social media.