Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for June 2016 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3in not more than 500 words for each subsection. Use relevant examples,
illustrations as far aspossible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
theirassignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
otherstudents is not allowed.

2. Question.1. Indian FMCG company having good range of well
established brands in India, decided tolaunch packaged different
fruit juices in Indian market, you as a brand manager, help
thecompany in deciding the process of segmentation to launch
branded fruit juice in Indianmarket. (10 Marks)
Answer:Dabur India Ltd is one of India's driving FMCG Companies with Revenues of about US$750
Million(overRs3416 Crore) and Market Capitalization of over US$3.5 Billion (over Rs 16,000 Crore).
Expanding on a legacy of value and experience of more than 125 years, Dabur is today India's most
trusted name and the world's biggest Ayurvedic and Natural Health Care Company.
Dabur India is likewise a world pioneer in Ayurveda with an arrangement of more than 250
Herbal/Ayurvedic items. Dabur's FMCG portfolio today incorporates five lead brands with
unmistakable brand characters - Dabur as the
Question.2. One of the American Fast Food chain company showing
interest in entering Indian market,you as their head of marketing
help them in the process of entering Indian market lookinginto
Indian culture. You need to responds to this question with specific
points, keeping inmind Indian consumers and their culture. (10
Marks)
Answer:India has long had reputation for being by and large antagonistic to foreign organizations,
however with regards to fast food, worldwide chains are as a rule warmly invited by a youthful,
upwardly versatile populace.
In the previouscouple of months,Taco Bell, Krispy Kreme, Burger King and McDonald's have either
declared arrangements to extend in India or have opened new outlets around the nation. Krispy
Kreme was the most recent to open another
Question.3. One of the largest international brand of Ice cream
company interested in entering Indianmarket, you as a head of
Marketing prepare:
a)What kind of market research you would like to conduct and
why? Give your logicalexplanation (5 Marks)
Answer:Clientbehaviorstudydependson purchaser purchasing behavior, with the client assuming
the three unmistakablepartsof client,payerandpurchaser.Relationshipshowcasingisacompelling

3. resource for client behavior investigation as it has a distinct fascination in the re-revelation of the
genuine significance of advertising through the re-insistence of the significance of the client or
purchaser. A more prominent significance is likewise put on purchaser maintenance, client
relationship administration personalization, customization and coordinated advertising. Social
capacities can be ordered into social decision and welfare capacities.
b)Prepare an questionnaire to conduct market survey to gather
primary data from the market(5 Marks)
Answer:Aswe realize thatclientisthe rulerof anybusiness,Itiscrucial to comprehendclientdesires
their inclinations towards the item and their needs and needs. Without comprehension shopper
behavior no organizations can survive.
It servesasan inputfromthe purchaserandgive the organizations the message with respect to the
customer states of mind, organizations
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
**********