SlideShare a Scribd company logo
Welcome To My Presentation
“To study the consumer behavior or attitude for
purchasing mobile handsets”
Introduction
This study was conducted on behalf of different mobile brand handsets
and was carried out in Patuakhali Science and Technology University.
During the study I have visited to the respondents who are currently
using and used in the past the various mobile handsets of some branded
companies. Each respondent has given his feedback which can be help
to identify the consumer behavior for purchasing different mobile
handsets.
Purpose of the Study
 To identify the attitude of consumer toward purchasing mobile handsets
 To identify the factors affecting the purchase decision.
 To find the attributes which influenced the customers in selecting
particular mobile handsets
 To know the consumer preferences and choices.
Consumer Purchases Behavior
The main aim of marketing is meet and satisfy target
customers need and wants buyer behavior refers to the
peoples or organization conduct activities and together with
the impact of various influence on them towards making
decision on purchase of product and service in a market In
my survey, most of the respondent choose the favorite brand
in the market that’s are easily available at their hand. Now a
days consumers are easily motivated to purchases new brand
mobile handset because of low price, new offer and the
features that are almost same.
Factors Considered for Purchasing mobile handsets
 Brand name
 Style
 Browser of Internet
 Take photo
 Multimedia
 Calls
 Infotainment
 Connected
 Price or Offers
 Availability in store
 Mobile battery
Conclusion
Consumer behaviors are very complex and dynamic to
constantly changing. Customer says one thing but do
another. They may not be in touch with their deeper
motivations. They are responding to influences that change
their mind at the last minute. So marketers try to understand
their need , motives, perception, and attitudes so that they are
loyal to a particular brand and stay with the brand.
Thank you all

More Related Content

What's hot

Rm questionare format
Rm questionare formatRm questionare format
Rm questionare format
maryambahnan
 
internship abstract
internship abstractinternship abstract
internship abstract
Manqi Yang
 
Tips on writing a consumer behavior marketing research
Tips on writing a consumer behavior marketing researchTips on writing a consumer behavior marketing research
Tips on writing a consumer behavior marketing research
EssayAcademy
 
Chapter 5 principles of marketing
Chapter 5   principles of marketingChapter 5   principles of marketing
Chapter 5 principles of marketing
Antonio F. Balatar Jr.
 
Consumer behaviour case study assgn
Consumer behaviour case study assgnConsumer behaviour case study assgn
Consumer behaviour case study assgn
rkapoor254
 
Consumer Involvement 1
Consumer Involvement 1Consumer Involvement 1
Consumer Involvement 1
Aditya008
 
consumer buying behavior for new mobile connection
consumer buying behavior for new mobile connectionconsumer buying behavior for new mobile connection
consumer buying behavior for new mobile connection
7620212071
 
Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms
Babasab Patil
 
Introduction to consumer buying behaviour
Introduction to consumer buying behaviourIntroduction to consumer buying behaviour
Introduction to consumer buying behaviour
jatinderbatish
 
Impact of media over consumer buying behaviour on the people who play golf in...
Impact of media over consumer buying behaviour on the people who play golf in...Impact of media over consumer buying behaviour on the people who play golf in...
Impact of media over consumer buying behaviour on the people who play golf in...
Dinesh Bhatt
 
Creating a Seamless Mobile Consumer Experience - Case Study
Creating a Seamless Mobile Consumer Experience - Case StudyCreating a Seamless Mobile Consumer Experience - Case Study
Creating a Seamless Mobile Consumer Experience - Case Study
AnswerLab
 
A Study on Students Buying Behavior towards Laptops
A Study on Students Buying Behavior towards LaptopsA Study on Students Buying Behavior towards Laptops
A Study on Students Buying Behavior towards Laptops
Shashank Tripathi
 
Implementing and measuring customer journey in social media
Implementing and measuring customer journey in social mediaImplementing and measuring customer journey in social media
Implementing and measuring customer journey in social media
Okimo Clinic
 
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
A study of effectiveness of mobile ads & smarphone consumer attitude towards itA study of effectiveness of mobile ads & smarphone consumer attitude towards it
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
Vijayendra Dwari
 
Dissertation- final. Basab
Dissertation- final. BasabDissertation- final. Basab
Dissertation- final. Basab
Basab Goswami
 
Epsilon China Consumer Experience Report 2015
Epsilon China Consumer Experience Report 2015Epsilon China Consumer Experience Report 2015
Epsilon China Consumer Experience Report 2015
Jeffrey Evans
 
Consumer Behavior Project
Consumer Behavior ProjectConsumer Behavior Project
Consumer Behavior Project
Dnyanesh Bodhe
 
Introduction to Buyer Behaviour
Introduction to Buyer BehaviourIntroduction to Buyer Behaviour
Introduction to Buyer Behaviour
MAANZ International
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
InMobi
 
Rm 3
Rm 3Rm 3
Rm 3
Bob Bin
 

What's hot (20)

Rm questionare format
Rm questionare formatRm questionare format
Rm questionare format
 
internship abstract
internship abstractinternship abstract
internship abstract
 
Tips on writing a consumer behavior marketing research
Tips on writing a consumer behavior marketing researchTips on writing a consumer behavior marketing research
Tips on writing a consumer behavior marketing research
 
Chapter 5 principles of marketing
Chapter 5   principles of marketingChapter 5   principles of marketing
Chapter 5 principles of marketing
 
Consumer behaviour case study assgn
Consumer behaviour case study assgnConsumer behaviour case study assgn
Consumer behaviour case study assgn
 
Consumer Involvement 1
Consumer Involvement 1Consumer Involvement 1
Consumer Involvement 1
 
consumer buying behavior for new mobile connection
consumer buying behavior for new mobile connectionconsumer buying behavior for new mobile connection
consumer buying behavior for new mobile connection
 
Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms
 
Introduction to consumer buying behaviour
Introduction to consumer buying behaviourIntroduction to consumer buying behaviour
Introduction to consumer buying behaviour
 
Impact of media over consumer buying behaviour on the people who play golf in...
Impact of media over consumer buying behaviour on the people who play golf in...Impact of media over consumer buying behaviour on the people who play golf in...
Impact of media over consumer buying behaviour on the people who play golf in...
 
Creating a Seamless Mobile Consumer Experience - Case Study
Creating a Seamless Mobile Consumer Experience - Case StudyCreating a Seamless Mobile Consumer Experience - Case Study
Creating a Seamless Mobile Consumer Experience - Case Study
 
A Study on Students Buying Behavior towards Laptops
A Study on Students Buying Behavior towards LaptopsA Study on Students Buying Behavior towards Laptops
A Study on Students Buying Behavior towards Laptops
 
Implementing and measuring customer journey in social media
Implementing and measuring customer journey in social mediaImplementing and measuring customer journey in social media
Implementing and measuring customer journey in social media
 
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
A study of effectiveness of mobile ads & smarphone consumer attitude towards itA study of effectiveness of mobile ads & smarphone consumer attitude towards it
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
 
Dissertation- final. Basab
Dissertation- final. BasabDissertation- final. Basab
Dissertation- final. Basab
 
Epsilon China Consumer Experience Report 2015
Epsilon China Consumer Experience Report 2015Epsilon China Consumer Experience Report 2015
Epsilon China Consumer Experience Report 2015
 
Consumer Behavior Project
Consumer Behavior ProjectConsumer Behavior Project
Consumer Behavior Project
 
Introduction to Buyer Behaviour
Introduction to Buyer BehaviourIntroduction to Buyer Behaviour
Introduction to Buyer Behaviour
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
 
Rm 3
Rm 3Rm 3
Rm 3
 

Similar to “To study the consumer behavior or attitude for purchasing mobile handsets

Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
Sushanka Malakar
 
Cb
CbCb
Consumer buying behavior of mobile handsets
Consumer buying behavior of mobile handsetsConsumer buying behavior of mobile handsets
Consumer buying behavior of mobile handsets
Heemanish Midde
 
Shashankgprollno112 130507091013-phpapp01
Shashankgprollno112 130507091013-phpapp01Shashankgprollno112 130507091013-phpapp01
Shashankgprollno112 130507091013-phpapp01
Soumil Sahni
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
Dnyan Bharti society/BMS,Dahanu
 
Consumer behaviour unit 2
Consumer behaviour unit 2Consumer behaviour unit 2
Consumer behaviour unit 2
Dnyan Bharti society/BMS,Dahanu
 
Consumer Buying Behaviour
Consumer Buying Behaviour Consumer Buying Behaviour
Consumer Buying Behaviour
UBAIDQureshi17
 
Consumer Behaviour marketing Management notes
Consumer Behaviour marketing Management notesConsumer Behaviour marketing Management notes
Consumer Behaviour marketing Management notes
manishbashyal001
 
Consumer behavior Notes
Consumer behavior NotesConsumer behavior Notes
Consumer behavior Notes
MD SALMAN ANJUM
 
A study on brand awareness towards samsung mobile products with competitor
A study on brand awareness towards samsung mobile products with competitorA study on brand awareness towards samsung mobile products with competitor
A study on brand awareness towards samsung mobile products with competitor
akhilplakkal
 
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
faizsay
 
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
Unit 3   consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17Unit 3   consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
Lovell Menezes
 
Introduction to consumer behavior
Introduction to consumer behaviorIntroduction to consumer behavior
Introduction to consumer behavior
Puspanjali Bhandari
 
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
InMobi
 
5 consumer behaviour research paper hari masterpiece
5 consumer behaviour  research paper hari masterpiece 5 consumer behaviour  research paper hari masterpiece
5 consumer behaviour research paper hari masterpiece
HariMasterpiece
 
Vikas project on Hindustan Times
Vikas project on Hindustan TimesVikas project on Hindustan Times
Vikas project on Hindustan Times
Anish Sharma
 
Presentation on Influencer Marketing and Consumer Behavior.pptx
Presentation on Influencer Marketing and Consumer Behavior.pptxPresentation on Influencer Marketing and Consumer Behavior.pptx
Presentation on Influencer Marketing and Consumer Behavior.pptx
PranshuShrimal1
 
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
Business, Management and Economics Research
 
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
Business, Management and Economics Research
 
Amit kush
Amit kushAmit kush
Amit kush
Amit Kushwha
 

Similar to “To study the consumer behavior or attitude for purchasing mobile handsets (20)

Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...
 
Cb
CbCb
Cb
 
Consumer buying behavior of mobile handsets
Consumer buying behavior of mobile handsetsConsumer buying behavior of mobile handsets
Consumer buying behavior of mobile handsets
 
Shashankgprollno112 130507091013-phpapp01
Shashankgprollno112 130507091013-phpapp01Shashankgprollno112 130507091013-phpapp01
Shashankgprollno112 130507091013-phpapp01
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
 
Consumer behaviour unit 2
Consumer behaviour unit 2Consumer behaviour unit 2
Consumer behaviour unit 2
 
Consumer Buying Behaviour
Consumer Buying Behaviour Consumer Buying Behaviour
Consumer Buying Behaviour
 
Consumer Behaviour marketing Management notes
Consumer Behaviour marketing Management notesConsumer Behaviour marketing Management notes
Consumer Behaviour marketing Management notes
 
Consumer behavior Notes
Consumer behavior NotesConsumer behavior Notes
Consumer behavior Notes
 
A study on brand awareness towards samsung mobile products with competitor
A study on brand awareness towards samsung mobile products with competitorA study on brand awareness towards samsung mobile products with competitor
A study on brand awareness towards samsung mobile products with competitor
 
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
Consumerbuyingbehaviorofmobilehandsets 101031011306-phpapp02
 
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
Unit 3   consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17Unit 3   consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
 
Introduction to consumer behavior
Introduction to consumer behaviorIntroduction to consumer behavior
Introduction to consumer behavior
 
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
 
5 consumer behaviour research paper hari masterpiece
5 consumer behaviour  research paper hari masterpiece 5 consumer behaviour  research paper hari masterpiece
5 consumer behaviour research paper hari masterpiece
 
Vikas project on Hindustan Times
Vikas project on Hindustan TimesVikas project on Hindustan Times
Vikas project on Hindustan Times
 
Presentation on Influencer Marketing and Consumer Behavior.pptx
Presentation on Influencer Marketing and Consumer Behavior.pptxPresentation on Influencer Marketing and Consumer Behavior.pptx
Presentation on Influencer Marketing and Consumer Behavior.pptx
 
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
 
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
The Effect of Brand Equity on Consumer Behaviour: With Special Reference to D...
 
Amit kush
Amit kushAmit kush
Amit kush
 

More from Enamul Islam

Developing linkage among transactional value, acquisition value, relationship...
Developing linkage among transactional value, acquisition value, relationship...Developing linkage among transactional value, acquisition value, relationship...
Developing linkage among transactional value, acquisition value, relationship...
Enamul Islam
 
Overview of Advance Marketing Research
Overview of Advance Marketing ResearchOverview of Advance Marketing Research
Overview of Advance Marketing Research
Enamul Islam
 
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIORIMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
Enamul Islam
 
Practices of IMC in Fast Moving Consumer Goods in Bangladesh
Practices of IMC in Fast Moving Consumer Goods in BangladeshPractices of IMC in Fast Moving Consumer Goods in Bangladesh
Practices of IMC in Fast Moving Consumer Goods in Bangladesh
Enamul Islam
 
The Infant Formula Controversy
The Infant Formula ControversyThe Infant Formula Controversy
The Infant Formula Controversy
Enamul Islam
 
To study the consumer behavior or attitude for purchasing mobile handsets
To study the consumer behavior or attitude for purchasing mobile handsetsTo study the consumer behavior or attitude for purchasing mobile handsets
To study the consumer behavior or attitude for purchasing mobile handsets
Enamul Islam
 
To study the consumer behavior for purchasing mobile handsets
To study the consumer behavior for purchasing mobile handsetsTo study the consumer behavior for purchasing mobile handsets
To study the consumer behavior for purchasing mobile handsets
Enamul Islam
 
Process of Brand Traking
Process of Brand TrakingProcess of Brand Traking
Process of Brand Traking
Enamul Islam
 
E-commerce barriers in rural area of Bangladesh
E-commerce barriers in rural area of BangladeshE-commerce barriers in rural area of Bangladesh
E-commerce barriers in rural area of Bangladesh
Enamul Islam
 
The process of issuing audit report by ca firm
The process of issuing audit report by ca firmThe process of issuing audit report by ca firm
The process of issuing audit report by ca firm
Enamul Islam
 
Risk adjustment performance analysis of dse listed companies a case study on ...
Risk adjustment performance analysis of dse listed companies a case study on ...Risk adjustment performance analysis of dse listed companies a case study on ...
Risk adjustment performance analysis of dse listed companies a case study on ...
Enamul Islam
 
Individual tax assessment
Individual tax assessmentIndividual tax assessment
Individual tax assessment
Enamul Islam
 
Empact of e commerce business in rural area of bandladesh
Empact of e commerce business in rural area of bandladeshEmpact of e commerce business in rural area of bandladesh
Empact of e commerce business in rural area of bandladesh
Enamul Islam
 
Costing practices in m. keramot ali hall dining
Costing practices in m. keramot ali hall diningCosting practices in m. keramot ali hall dining
Costing practices in m. keramot ali hall dining
Enamul Islam
 
Cost volume and profit analysis
Cost volume and profit analysisCost volume and profit analysis
Cost volume and profit analysis
Enamul Islam
 
Can launch passengers be loyal customer
Can launch passengers be loyal customerCan launch passengers be loyal customer
Can launch passengers be loyal customer
Enamul Islam
 
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
Enamul Islam
 
Application of strategic management and its impact on acme laboratories ltd i...
Application of strategic management and its impact on acme laboratories ltd i...Application of strategic management and its impact on acme laboratories ltd i...
Application of strategic management and its impact on acme laboratories ltd i...
Enamul Islam
 
Application of mis in banking sectors of bangladesh problem & prospect
Application of mis in banking sectors of bangladesh problem & prospectApplication of mis in banking sectors of bangladesh problem & prospect
Application of mis in banking sectors of bangladesh problem & prospect
Enamul Islam
 
Application of linear programming technique for staff training of register se...
Application of linear programming technique for staff training of register se...Application of linear programming technique for staff training of register se...
Application of linear programming technique for staff training of register se...
Enamul Islam
 

More from Enamul Islam (20)

Developing linkage among transactional value, acquisition value, relationship...
Developing linkage among transactional value, acquisition value, relationship...Developing linkage among transactional value, acquisition value, relationship...
Developing linkage among transactional value, acquisition value, relationship...
 
Overview of Advance Marketing Research
Overview of Advance Marketing ResearchOverview of Advance Marketing Research
Overview of Advance Marketing Research
 
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIORIMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOR
 
Practices of IMC in Fast Moving Consumer Goods in Bangladesh
Practices of IMC in Fast Moving Consumer Goods in BangladeshPractices of IMC in Fast Moving Consumer Goods in Bangladesh
Practices of IMC in Fast Moving Consumer Goods in Bangladesh
 
The Infant Formula Controversy
The Infant Formula ControversyThe Infant Formula Controversy
The Infant Formula Controversy
 
To study the consumer behavior or attitude for purchasing mobile handsets
To study the consumer behavior or attitude for purchasing mobile handsetsTo study the consumer behavior or attitude for purchasing mobile handsets
To study the consumer behavior or attitude for purchasing mobile handsets
 
To study the consumer behavior for purchasing mobile handsets
To study the consumer behavior for purchasing mobile handsetsTo study the consumer behavior for purchasing mobile handsets
To study the consumer behavior for purchasing mobile handsets
 
Process of Brand Traking
Process of Brand TrakingProcess of Brand Traking
Process of Brand Traking
 
E-commerce barriers in rural area of Bangladesh
E-commerce barriers in rural area of BangladeshE-commerce barriers in rural area of Bangladesh
E-commerce barriers in rural area of Bangladesh
 
The process of issuing audit report by ca firm
The process of issuing audit report by ca firmThe process of issuing audit report by ca firm
The process of issuing audit report by ca firm
 
Risk adjustment performance analysis of dse listed companies a case study on ...
Risk adjustment performance analysis of dse listed companies a case study on ...Risk adjustment performance analysis of dse listed companies a case study on ...
Risk adjustment performance analysis of dse listed companies a case study on ...
 
Individual tax assessment
Individual tax assessmentIndividual tax assessment
Individual tax assessment
 
Empact of e commerce business in rural area of bandladesh
Empact of e commerce business in rural area of bandladeshEmpact of e commerce business in rural area of bandladesh
Empact of e commerce business in rural area of bandladesh
 
Costing practices in m. keramot ali hall dining
Costing practices in m. keramot ali hall diningCosting practices in m. keramot ali hall dining
Costing practices in m. keramot ali hall dining
 
Cost volume and profit analysis
Cost volume and profit analysisCost volume and profit analysis
Cost volume and profit analysis
 
Can launch passengers be loyal customer
Can launch passengers be loyal customerCan launch passengers be loyal customer
Can launch passengers be loyal customer
 
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
Bangladesh budget a macroeconomic tool comparison with previous budget of 201...
 
Application of strategic management and its impact on acme laboratories ltd i...
Application of strategic management and its impact on acme laboratories ltd i...Application of strategic management and its impact on acme laboratories ltd i...
Application of strategic management and its impact on acme laboratories ltd i...
 
Application of mis in banking sectors of bangladesh problem & prospect
Application of mis in banking sectors of bangladesh problem & prospectApplication of mis in banking sectors of bangladesh problem & prospect
Application of mis in banking sectors of bangladesh problem & prospect
 
Application of linear programming technique for staff training of register se...
Application of linear programming technique for staff training of register se...Application of linear programming technique for staff training of register se...
Application of linear programming technique for staff training of register se...
 

Recently uploaded

Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
sk1987009
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
Vemio Advertising Services
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
edyaefo
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
David Thomson
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Social Samosa
 

Recently uploaded (20)

Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
 

“To study the consumer behavior or attitude for purchasing mobile handsets

  • 1. Welcome To My Presentation
  • 2. “To study the consumer behavior or attitude for purchasing mobile handsets”
  • 3. Introduction This study was conducted on behalf of different mobile brand handsets and was carried out in Patuakhali Science and Technology University. During the study I have visited to the respondents who are currently using and used in the past the various mobile handsets of some branded companies. Each respondent has given his feedback which can be help to identify the consumer behavior for purchasing different mobile handsets.
  • 4. Purpose of the Study  To identify the attitude of consumer toward purchasing mobile handsets  To identify the factors affecting the purchase decision.  To find the attributes which influenced the customers in selecting particular mobile handsets  To know the consumer preferences and choices.
  • 5. Consumer Purchases Behavior The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market In my survey, most of the respondent choose the favorite brand in the market that’s are easily available at their hand. Now a days consumers are easily motivated to purchases new brand mobile handset because of low price, new offer and the features that are almost same.
  • 6. Factors Considered for Purchasing mobile handsets  Brand name  Style  Browser of Internet  Take photo  Multimedia  Calls  Infotainment  Connected  Price or Offers  Availability in store  Mobile battery
  • 7. Conclusion Consumer behaviors are very complex and dynamic to constantly changing. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. So marketers try to understand their need , motives, perception, and attitudes so that they are loyal to a particular brand and stay with the brand.