This study examined consumer behavior and attitudes toward purchasing mobile handsets in Patuakhali Science and Technology University. The purpose was to identify consumer attitudes, factors influencing purchase decisions, and attributes that impacted selection of particular mobile phones. Respondents who currently and previously owned various branded mobile phones provided feedback. Key factors considered in mobile phone purchases included brand name, style, internet browsing, camera, multimedia, calling features, entertainment, connectivity, price/offers, availability in stores, and battery life. The conclusion was that consumer behavior is complex and dynamic, influenced by changing needs, motives, perceptions and attitudes.