We, the Team_Irreversible participated in a National Inter-University Case Study Contest named 'Greenwave', arranged by Swapnotthan, a voluntary organization of SUST.
In the second round of the event, a case was given regarding 'ecostore', a New-Zealand based eco-friendly company who are currently in confusion to adopt the Sugarcane-based PE technology and also in need of selecting a partner from three potential manufacturers.
Tylenol Rebound: The Rise, Fall and Rise of TylenolSomak Ghosh
Tylenol Rebound, was presented on 11th march, 2015 in XIMB.
This presentation takes us through the Tylenol crisis that started with the deaths caused due to cyanide laced Tylenol capsules. It talks about the brilliance of Johnson and Johnson in handling the crisis through an approach that was candid, honest to God and heartfelt. They owned up, accepted total responsibility and carefully designed their repositioning - resulting in the ultimate gain of market share lost during the crisis.
This is the perfect example of how a company is to handle crises and use media to its advantage.
The PR team at Johnson and Johnson handled the crisis in a way that no company had ever imagined - a wonderful and empathetic promotional campaign, revolving around the inestimable value of human lives was ultimately successful in driving home the point that no matter what the circumstances are - honesty is always rewarded.
Tylenol Rebound: The Rise, Fall and Rise of TylenolSomak Ghosh
Tylenol Rebound, was presented on 11th march, 2015 in XIMB.
This presentation takes us through the Tylenol crisis that started with the deaths caused due to cyanide laced Tylenol capsules. It talks about the brilliance of Johnson and Johnson in handling the crisis through an approach that was candid, honest to God and heartfelt. They owned up, accepted total responsibility and carefully designed their repositioning - resulting in the ultimate gain of market share lost during the crisis.
This is the perfect example of how a company is to handle crises and use media to its advantage.
The PR team at Johnson and Johnson handled the crisis in a way that no company had ever imagined - a wonderful and empathetic promotional campaign, revolving around the inestimable value of human lives was ultimately successful in driving home the point that no matter what the circumstances are - honesty is always rewarded.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This White paper is about the impact of design decision on the environmental impact of the product. New intuitive software offers accurate idea of the environmental
impacts attributable to the products before they are made
Running head BUSINESS SUSTAINABILITY Business Sus.docxjoellemurphey
Running head: BUSINESS SUSTAINABILITY
Business Sustainability
Name
Institution
Date
BUSINESS SUSTAINABILITY 2
Business Sustainability
This is the management of the environmental, social and financial demand so
as to attain the ethical, responsible and on-going success of the company or
organization. Sustainability is generally where the company satisfies the demands of
the customers, workers and the environment so as to attain the success of the
organization.
Sustainability is geared by three main themes. These are ecology, society and
economy. Any company is supposed to satisfy the ecological needs of the
environment so as to maintain the success. This is because customers are not
attracted by an organization which is not concerned with the conservation of the
environment (Carroll & Buchholtz, 2014).
Society sustainability is where the company tries to satisfy the demands of the
consumers by giving the quality products. This is because consumers are attracted
to organizations which are producing quality products so as to satisfy their needs.
Economical sustainability is whereby the company comes up with strategies which
will help them to catch up with the growing economy of the country, and also observe
the prices of their products so that they may not be higher than the economical level
of the country. When prices are high the consumers tend to go to the competitors of
the organization who sell their products at a cheaper price.
Businesses define sustainability as the ability and process of satisfying the
needs of the consumers so as to attract more customers than their competitors.
They focus on ecology, society and economical sustainability (Carroll & Buchholtz,
2014). Companies tend to come up with campaigns for conservation of the
environment and production of environmental friendly products so as to attract
BUSINESS SUSTAINABILITY 3
customers. For example, since 1990 Top Shelf Company was dominating the shoe
industry in the world. But by the year 2001, another company came up and started
producing shoes which would not pollute the environment. It was even found out that
Top Shelf used methods which were not environmental friendly. This reason led to
the new company competing with Top Shelf in the market and the sales of Top Shelf
started reducing. The other definition of sustainability by businesses is that they
satisfy the needs of their workers (society) hence increasing their production. For
example, it was noticed that Top Shelf paid their workers poorly hence leading to a
reduction in the number of sales. This is because customers are attracted to the
organizations which are observing the rights of the workers and consumers. Top
Shelf used to pay their workers poorly so as to reduce the cost of production but this
led to a decrease in the number of sales when a competitor company came up.
Very many businesses are comi ...
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
L.E.K. Consulting recently surveyed more than 200 U.S. brand managers and packaging stakeholders at consumer packaged goods companies to understand their packaging needs and views on trends driving demand.
The survey focused on topics that include:
- Brand trends and their effect on packaging demand
- Shifts within packaging (e.g., new materials, packaging innovations)
- Perspectives on packaging demand (including forecast spend on packaging for their brands)
This Executive Insights analyzes key findings from this proprietary research
Weatherchem has been known for quality dispensing closures in the spice and seasonings market. But look - we have much more to offer today, because we listen to our customers and innovate to solve their problems!
Team_irreversible and e-vidyaloka (A Case Study)এনামুল হক
We, the Team_Irreversible participated in a National Inter-University Case Study Contest named 'Greenwave', arranged by Swapnotthan, a voluntary organization of SUST.
In the final round of the event, a case was given regarding the non-profit Indian organization in India named 'eVidyaloka'. Here is our analysis.
An idea targeted on 'Goal No. 13' from SUSTAINABLE DEVELOPMENT GOALS which in the context of Bangladesh is very much implacable. Made this in 1.5 hours. A tough experience.
Instruments Used in Power Plant and in Strain Measurementএনামুল হক
We made this as a part of our deprtmental course MEE 367 (Instruments and Measurements). This is a combination of two different slides.
1. Instruments Used in Power Plant: In this part, we showed four of many instruments that are used in Power Plant.
2. Instrument Used In Strain Measurement: Different Strain Gauges are discussed here.
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
2. Situation Analysis
Contributing a great deal in the household
cleaning & personal care sector.
At the core, environment and safety is
the concern.
The founder of the company wants to
adopt a new technology (Sugarcane-based
PE) in the packaging of their products
The company will be about to choose
from three potential partners
4. ecostore SWOT Analysis
STRENGTHS
S
WEAKNESS
W
OPPORTUNITIES
O
THREATS
T
• Just by the brand name
(ecostore), delivers a message
that the products are ‘Eco-
Friendly’
• Safer ingredients and
commitment to sustainability.
• Emotive and effective
promotional campaigns and
slogans such as ‘SAFER for
YOU’.
• Competitive prices.
• Products backed with strong
scientific research.
• Not very active in advertising
as compared to other leading
brands in the market.
• Exploring new markets.
• An increasing advertisement
that triggers consumers other
than families and image-
conscious community.
• Bringing more innovations in
the product that makes them
distinguishable from existing
similar brands in the market.
• Bigger brands becoming
sustainable and ecostore
having more competitors in
the market who may
overpower in the future.
5. Pros & Cons of Sugarcane PE
PROS CONS
Offer reduced carbon dioxide levels.
Are fully recyclable.
Are broken down by naturally-occurring bacteria.
Do not release other dangerous items upon
decomposition.
Can be decomposed quickly in specific
situations.
Offer reduced carbon dioxide levels.
Consume less energy during the manufacturing
cycle.
Reduce the amount of waste produced.
Can create a new marketing platform
Can create new export opportunities.
Must follow a specific disposal procedure.
Require the weather to cooperate with their
disposal.
Do not account for herbicides and
pesticides..
Come at a higher capital cost.
May produce methane in landfills.
7. Evaluation Among The Partners
Factors
Aligning with ecostore’s business ethics 5 2 5
ecostore’s chance of learning the production process 2 5 2
Local distribution cost in the Asia Pacific/Oceania region 1 1 4
(Here in the matrix, 5 = Very Good; 1 = Very Bad)
8. Evaluation Among The Partners (Cont.)
Factors
ecostore’s chance of getting ahead of the competitors by
the strategic partnership
3 2 4
ecostore’s chance of branding and having a substantial
shift in the worldwide market (According to the partner’s
brand value)
3 2 4
Total = 14 = 12 = 19
(Here in the matrix, 5 = Very Good; 1 = Very Bad)
9. Optimal Solution about the Partners
1
2
3
01
02
03
Aligns Perfectly With The Business Ethics
A Giant Brand Value In The Worldwide Market
Can Provide ecostore The Opportunity To Extend Its Market In The Asia Pacific/Oceania Region
10. Conclusion
Keeping all the important factors in mind, we conclude that
ecostore should
Go with the new Sugarcane-based packaging.
Select Toyota Tsusho as the partner.
Thank You.
