The document discusses green products and consumer behavior in Japan. It provides examples of online shopping portals and databases where consumers can find green products. It also summarizes surveys that found that over 70% of consumers buy refills and turn off lights to save energy. While labels like Eco Mark are widely recognized, environmental performance is not a main purchase consideration. The 2011 earthquake increased consumers' environmental awareness somewhat, especially around energy saving. The document suggests that evaluating and informing consumers better about green products and their benefits could encourage more sustainable purchasing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The Green Consumer - Market Research PresentationShital Kadakia
Marketing research conducted for Green Event, an online seller of compostable flatware, to determine and define target green consumer. Research resulted from conducting focus groups and online surveys to determine four-level greenness scale to define green consumers.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The Green Consumer - Market Research PresentationShital Kadakia
Marketing research conducted for Green Event, an online seller of compostable flatware, to determine and define target green consumer. Research resulted from conducting focus groups and online surveys to determine four-level greenness scale to define green consumers.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
Influencing Consumer Behaviour: Understanding Sustainable Consumption Mark Raygan Garcia
Presentation given to a group of consumer advocates, business owners, teachers and students at a seminar organised by the Department of Trade and Industry, Siquijor Province, Philippines.
Green NDLW Power Point Template Wimba Fridayvideoreg
Going Green: Going Green via Distance Learning
Sponsored & Hosted by: Wimba, Inc. (http://www.wimba.com/)
This webinar will explore a broad range of issues related to going green via distance learning. With gasoline prices still uncomfortably high, more and more students and business professionals are looking to Distance Learning to continue their education. According to the New York Times, colleges from Massachusetts and Florida to Texas and Oregon have reported significant increases in online enrollment. And with no relief in sight for fuel prices, this increase is likely to continue. Specific areas of interest may focus on how organizations are using distance learning to lead much greener and more productive environment globally.
Does engaging with climate science motivate support for climate policy and behaviour change?
On Tuesday 25 January at 12 PM, the ESRI’s Behavioural Research Unit presented findings from the first measure of climate change comprehension in Ireland.
The webinar featured results from an experimental test about whether engaging with a short climate science quiz alters support for a carbon tax and willingness to change behaviour. It also provided an overview of findings from the quiz and highlighted where knowledge is good and where gaps remain.
The webinar coincided with the publication of Public understanding of climate change and support for mitigation, an ESRI Research Series report by Shane Timmons and Pete Lunn. This report has been published on the ESRI website: https://www.esri.ie/publications/public-understanding-of-climate-change-and-support-for-mitigation
Watch report launch video here:https://www.youtube.com/watch?v=DxW3w3EU-Wo&list=PLh8e-RReCFKPfhEBdBirw3_ifBpnVgFy7
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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What are the main advantages of using HR recruiter services.pdf
Consumer perception of green products in Japan
1. Green Products and Consumer
behaviour in Japan
Akira Kataoka
IGPN Secretariat
March 2014
2. Where do consumers find green products and
services
Retailers
Internet shopping sites
Online databases
Exhibitions
3. Example: Green Station
www.greenstation.net
Online shopping
portal featuring
products which meet
both Eco Mark criteria
and Green Purchasing
Law criteria.
Supervised by Japan
Environment
Association and Eco
Mark secretariat.
4. Eco Mark - Type I Environmental Label
Environmental labeling
programme operated according to
ISO14020 and 14024.
Considers whole life-cycle of
products
Secretariat hosted by Japan
Environment Association (JEA)
Currently 56 product & service
categories (1,687 companies)
covered (as of Aug 2013)
coping paper, furniture, bio-
degradable plastic products,
retail stores, car-sharing
services, etc
http://www.ecomark.jp/english/
5. Example: Eco Products Net
http://gpn.jp/econet/
Managed by GPN Japan
Currently contains over 15,000
products in 17 product & service
categories from over 700
manufacturers
Capable of simultaneously providing
information on:
Environmental performance of
products from different
manufacturers
Certification by environmental
labeling programmes
Compliance with the Green
Purchasing Law
Pricing, major functions, etc.
Information updated 4 times a year,
allowing users to obtain latest
information
160,000 - 200,000 page view access
per month
6. Example: Regular eco products exhibitions
Eco Products: organised every year in Tokyo by the
Japan Environmental Management Association for
Industry (JEMAI) and Nikkei Inc.
http://eco-pro.com/eco2012/english/index.html
N-Expo: organised every year in Tokyo by Nippo
Business Co Ltd
http://www.nippo.co.jp/eng/n-expo012/index.htm
Prevention of Global Warming: organised every year in
Tokyo by Nippo Business Co Ltd
http://www.nippo.co.jp/stop-ondanka12/index.htm
Tohoku Eco Products: organised every year in Miyagi by
the Tohoku Chamber of Environment
http://www.e-products.jp/2012/
Eco-Technology Exhibition: organised every year in
Fukuoka by the West Japan Industry and Trade
Convention Association
http://www.eco-t.net/
Enviro Shiga: organised every year in Shiga by the Shiga
Environmental Business Exhibition Association
http://www.biwako-messe.com/overview/index.html
7. Surveys on Consumers‟ Awareness &
Behaviour for the Environment
Objectives:
To understand awareness levels and behaviour of consumers for the
environment
To compare the shift in awareness and behaviour after the Great East Japan
Earthquake in March 2011
Areas surveyed: Across Japan
Method: Internet survey
Samples: 53,580 contacted / Replies obtained: 20,846 (38.9%)
Period: May 2011
By Green Market+ Study Group
Sex
Age
20’s 30’s 40’s 50’s 60’s TOTAL
Male
1,683
(16.3%)
2,191
(21.3%)
2,125
(20.6%)
1,987
(19.3%)
2,308
(22.4%)
10,294
(100%)
Female
1,657
(16.1%)
2,141
(20.8%)
2,122
(20.6%)
1,993
(19.4%)
2,367
(23.0%)
10,280
(100%)
Total
3,340
(16.2%)
4,332
(21.1%)
4,247
(20.6%)
3,980
(19.3%)
4,675
(22.7%)
20,574
(100%)
8. 74.6
66.2
65.5
65.4
58.6
52.2
51.4
49.8
43.3
35.9
34.3
23.9
11.7
6.8
4.1
Buy refills
Turn off lights / unplug often as
possible
Use products for long time / Use until
empty
Reduce or separate waste
Reduce use of air conditioners
Control room temperature
Bring my own shopping
bags, chopsticks, cups
Reduce water use when having
shower or washing
Use recycling systems
Try eco-drive when driving cars
Try to consume locally produced
goods and foods
Don't drive car so often
Preferentially buy green products
and services
Use renewable energies
I don't do any of these
What consumers do in their daily life for
the environment?
%
12. How willing are they to choose green products
and services?
6.2
2.2
2.6
5.2
3.4
9.5
10.4
2.8
2.8
13
6
6.2
15.2
9.5
21.9
20.5
6.6
6.5
24.8
18.2
19
29.9
23
28
22.9
16.1
15.2
38.6
47.2
47.4
32.6
43.1
27.6
30.2
50.5
50.9
5.7
8.4
8.9
5.9
7.3
4
4
7.6
7.3
3.7
6.2
0.5
3.6
4.6
2.8
2.6
5.1
5.2
7.9
11.8
10.5
7.6
9.1
6.3
9.3
11.3
12.2
0% 20% 40% 60% 80% 100%
Drinks / Foods
Stationery
Clothing
Daily necessities (consumables)
Daily necessities (can be used for
some time)
Home alliances / electric goods
Vehicles
Restaurants / Eating places
Hotels / Inns
Very willing (+3) Fairly Willing (+2) Willing (+1) Neither (0) Not willing (-1) Not so willing (-2) Not willing at all (-3)
13. How much did the Great East Japan Earthquake affect
consumers‟ environmental consideration and behaviour?
Huge
difference
(+6)
7%
Difference
(+5)
17%
Difference
(+4)
28%
Difference
(+3)
26%
Difference
(+2)
4%
Difference
(+1)
4%
No change
(0)
14%
Overall Environmental
Consideration Huge
difference
(+6)
7%
Difference
(+5)
17%
Difference
(+4)
31%
Difference
(+3)
24%
Difference
(+2)
4%
Difference
(+1)
4%
No change
(0)
13%
Behaviour in everyday life
14. Some observations
„Buying refills‟ is most practiced, followed by „turn off switches/unplug
off as often as possible‟.
In order to encourage more consumers to practice green
purchasing, environmental criteria / green purchasing guidelines
need to be developed for more product categories?
Eco Mark is most recognised, followed by Low Emission Car
Certificate, Green Mark, Integrated Energy Saving Label
Those labels with long histories and used across many product
categories, such as Eco Mark, and those offering economic
incentives, such as Integrated Energy Saving Label, have higher
awareness.
Environmental performance of products & services are not so much
taken into consideration when they make purchasing decisions.
Green products & services are perhaps not fairly evaluated or
understood in the market?
15. Some more observations
Consumers take environment into consideration when purchasing
durable and energy-saving products, such as cars, home appliances.
On the other hand, they don‟t consider environment when purchasing
consumable daily necessities. In this category, prices are what they
pay most attention to.
Information on environmental effects as well as economic
advantages need to be made more easily available for consumers?
The Great East Japan Earthquake most affected North East and Kanto
(areas in and around Tokyo) regions.
In Kanto region, behaviour to “save energy” is most observed after the
earthquake.
Higher awareness of and more information on the environment
may have led more people to make this behaviour?