1) The document discusses Catalina Marketing, which uses a large addressable print media network to target consumers based on shopping data from 76% of American households across 25,000 retail stores and $400 billion in spending. 2) Catalina Marketing delivers customized ads and incentives to engage consumers, and tracks purchases with an 80% readership rate to provide quantifiable analytics. 3) Strategies discussed for challenging times include focusing on top customers, preventing customer defection, emphasizing value, making messages relevant, and increasing purchase frequency through targeted messages.