The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
Going green: marketing challenge (робота на Majesty of Marketing 2009, Dnipro...Марина Безносюк
Green marketing is the integrated management process responsible for identifying, forecasting and satisfying the needs of customers and society, in a profitable and sustainable way. Sustainable way means that companies develop constantly and use natural recourses rationally.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
An exploratory study with the aim of gaining an insight into influences on ethical consumer behaviour with regard to air travel for travel and tourism purposes.
Going green: marketing challenge (робота на Majesty of Marketing 2009, Dnipro...Марина Безносюк
Green marketing is the integrated management process responsible for identifying, forecasting and satisfying the needs of customers and society, in a profitable and sustainable way. Sustainable way means that companies develop constantly and use natural recourses rationally.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
An exploratory study with the aim of gaining an insight into influences on ethical consumer behaviour with regard to air travel for travel and tourism purposes.
Green computing on Consumer's buying behavior Shibly Ahamed
Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste).
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
Sefewu emmanuel selorm.consumer green behavior in ghanaian soft drink industryEmmanuel Sel. Sefewu
A quantitative study to explore Ghanaian purchases behaviour towards products that promotes good health, environmentally friendly and promotes organisational ethical behaviour. An empirical evidence from Coca Cola consumers in Ghana
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
article 1 July -2017 A conceptual study on geen marketing towars organic prod...Educational
Research Paper
Impact Factor: 4. 695
Peer Reviewed & Indexed Journal
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
International Journal of Management and Social Science Research Review, Vol-1, Issue – 37, July -2017 Page 112
A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS
Uma K
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
From Green Marketing to Sustainable Marketing in Vietnam Policies and Practicesijtsrd
The production and consumption of commodities all over the world have resulted in the creation of a slew of environmental issues. As a result, businesses are focusing on green marketing and developing eco friendly or green products that are less detrimental to the environment than traditional items. Furthermore, consumers are becoming more conscious of environmental issues and are actively attempting to decrease their environmental effects by purchasing green products and adopting a greener lifestyle. As a result, the phrase Green Marketing has swiftly become a global phenomenon. In order to achieve a harmonic mix of the three advantages customers, companies, and social benefits, firms have included Green Marketing orientation into their growth plans in order to deal with environmental issues and changes in peoples consumption patterns. The article gives an overview of green marketing theory as well as the practical implementation of green marketing strategy in Vietnam. Loi Huu Nguyen | Khai Hoang Nguyen "From Green Marketing to Sustainable Marketing in Vietnam: Policies and Practices" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47707.pdf Paper URL: https://www.ijtsrd.com/economics/market-economy/47707/from-green-marketing-to-sustainable-marketing-in-vietnam-policies-and-practices/loi-huu-nguyen
A Study on Customers Perception towards Green Marketing and Products with Spe...paperpublications3
Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.
Similar to Changing consumer behavior with respect to green marketing (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. Situation of the study:
As environmental concerns have increased, majority of
customers prefer to buy greener products. The influence
of the green consumer will grow as environmental
awareness among consumers spreads and improvements
are made to the environmental information available
through eco-labeling schemes, consumer groups and
consumer guides.
4. Desired purposed of the study:
Both marketers and consumers are becoming
increasingly sensitive to the need for switch in to green
products and services. While the shift to "green" may
appear to be expensive in the short term, it will definitely
prove to be indispensable and advantageous, cost wise
too in the long run.
5. References that will support this
study:
Oyewole, P. (2001). Social Costs of Environmental Justice
Associated with the Practice of Green Marketing. Journal of
Business Ethics, 29(3), Feb, pp. 239-252.
Merilänen, S., Moisander, J. & Personen, S. (2000). The
Masculine Mindset of Environmental Management and
Green Marketing. Business Strategy and the Environment,
9(3), pp. 151-162.
Prothero, A. & Fitchett, J.A. (2000). Greening Capitalism:
Opportunities for Green Community. Journal of
Macromarketing, 20(1), pp. 46-56.
6. Why this methodology is use to the
study:
This methodology is use to the study because of:
(a)
Thinking broadly about the consumer.
(b) For innovative approach.
(c) For integrate the brands.
(d) For two way communication.
(e)
For organizational social responsibility.
7. Marketing implication of the study:
Environmental problems are still the main concern for
the entire world and human beings. Air pollution,
greenhouse effects and ecological unbalances, are the
main environmental problems that have occurred till
now along with the activities of human being. As
environmental concerns have increased, majority of
customers prefer to buy greener products.
8. Conclusion:
Environmental and economic concerns are changing
the marketplace, customers’ needs are evolving and
brand loyalty is being redefined. Companies that
integrate green strategies into their product
development, operational processes and marketing
activities are finding new opportunities for
competitive advantage