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Demand 
Generation 
Find out about our Demand 
Generation services here: 
Demand Generation – We all want leads. Leads 
convert into business. With this in mind, do you have 
a strategy in place that provides that constant flow 
of opportunities? 
Don’t settle for just telemarketing. Integrate your 
demand generation activity across a number of 
channels to make the most from your campaigns. 
CASE STUDY: LENOVO We’ve been working with 
Lenovo for six years now. Our Lenovo demand gen 
campaigns have given success time after time.
Demand 
Generation 
The end goal of any marketing campaign is to 
generate demand for your business, and of 
course Connection2 recognises this fact! 
Although there are nowadays so many 
different approaches (see inbound, content, 
etc), we still believe that there’s a place for 
good old fashioned telephone work. 
Demand Gen doesn’t stop at the phone 
though. It’s all about the integrated 
solution. We combine different channels to 
get the most from your campaigns.
Demand Generation 
When delivered properly, a good demand 
generation campaign can provide quality, 
BANT leads ready for your sales guys to 
chase up and convert. 
A good process is key. Connection2’s has 
been tried and tested countless times. From 
start to finish, Connection2 stays involved. 
Nurturing opportunities and looking after 
leads can often be more important than 
supplying it as a lead too early. 
Talk to us for more information!
Case Study - 
THE COMPLICATION 
How can a new IT Hardware 
vendor, with limited internal 
resource, build a successful 
pipeline of fully qualified 
opportunities, 
and drive more revenue 
through their channel 
partners? 
THE SOLUTION 
THE RESULTS (for the last six years!)
Channel 
Development 
Demand generation 
Creative & digital 
Data & analytics 
Content syndication 
Social Media info@connection2.com 
+44(0) 1189 232700

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Connection2 Key Service: Demand generation

  • 1. Demand Generation Find out about our Demand Generation services here: Demand Generation – We all want leads. Leads convert into business. With this in mind, do you have a strategy in place that provides that constant flow of opportunities? Don’t settle for just telemarketing. Integrate your demand generation activity across a number of channels to make the most from your campaigns. CASE STUDY: LENOVO We’ve been working with Lenovo for six years now. Our Lenovo demand gen campaigns have given success time after time.
  • 2. Demand Generation The end goal of any marketing campaign is to generate demand for your business, and of course Connection2 recognises this fact! Although there are nowadays so many different approaches (see inbound, content, etc), we still believe that there’s a place for good old fashioned telephone work. Demand Gen doesn’t stop at the phone though. It’s all about the integrated solution. We combine different channels to get the most from your campaigns.
  • 3. Demand Generation When delivered properly, a good demand generation campaign can provide quality, BANT leads ready for your sales guys to chase up and convert. A good process is key. Connection2’s has been tried and tested countless times. From start to finish, Connection2 stays involved. Nurturing opportunities and looking after leads can often be more important than supplying it as a lead too early. Talk to us for more information!
  • 4. Case Study - THE COMPLICATION How can a new IT Hardware vendor, with limited internal resource, build a successful pipeline of fully qualified opportunities, and drive more revenue through their channel partners? THE SOLUTION THE RESULTS (for the last six years!)
  • 5. Channel Development Demand generation Creative & digital Data & analytics Content syndication Social Media info@connection2.com +44(0) 1189 232700

Editor's Notes

  1. C2 Insight: IT Managers needed to be introduced to a new, exciting, innovative hardware provider. They needed to be made aware of the key benefits of buying high quality hardware. Therefore, Connection2 implemented a lead generation programme, working closely with the vendor in line with their other marketing activities to deliver keys messages and identify potential sales opportunities. Connection2 focused on the quality of the hardware, but more importantly the reduced TCO and higher ROI they would experience as a result.