Garden City College is seeking a brand and communication strategy recommendation from Percept IBD. Percept IBD presented their credentials and expertise in handling brands across categories. They suggested developing a proactive creative and brand strategy to provide a new perspective. The presentation aims to integrate existing thoughts with new ideas for better brand saliency.
GCC is an established college offering various undergraduate and postgraduate programs. It has best infrastructure, facilities and placements. However, it faces competition from established national players and local colleges. The recommendation proposes conducting a SWOT analysis and defining the target audience. It outlines various branding ideas like testimonials, campaigns, prospectus design etc. to create a distinct identity and preference for GCC.
Nova Medical Centre is a chain of daycare surgical centres established in 2009 with its first centre in Koromangala, Bangalore. It has since expanded to other cities like Chennai, Delhi, and Mumbai. Each centre partners with 35-40 renowned surgeons. Nova provides over 700 surgical procedures including gynecology, urology, plastic surgery, and more in a minimally invasive and cost effective manner. Patients are typically discharged within a day. The document recommends developing a strong brand identity and effective communication strategy to increase patient enrollment by 30% and establish Nova as a preferred brand over competitors in the healthcare market.
22.marketing strategies health care servicesPankaj Soni
The document discusses marketing strategies for health care and wellness services. It explains that trust, experience, and recommendations play important roles in customer decisions for health care. The document also outlines various marketing strategies like segmentation, targeting, positioning, advertising, and ensuring differentiation. It provides an example of Reliance Retail's wellness format that offered products, optical services, pharmacy options, and linked health insurance benefits to encourage customer spending.
Milestones provides insights, professional trainings, consultancy and solutions in any stage of your business development. The impact can be milestones as your wise decisions that will endure your business success in the future.
Internationally recognized as a high quality and trustful partner in:
1. Marketing Research
2. Business Consulting
3. Professional Training
4. PR & Communication
This document provides an overview of consumer behavior related to health care products in India. It begins with definitions of health, healthy individuals, and health products. It then discusses the importance of a healthy lifestyle in India and common health practices like exercise, nutrition, and stress reduction. The document also covers consumer behavior theory and how marketing can influence purchasing decisions. It notes that India has over 1500 health care companies and discusses the potential challenges of competition from foreign firms.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
Hospital Marketing - Messaging Trends- new era of branding and marketing acti...connectingdots
Emergence of medical marketing consultants, MBA courses in hospital management, the beginning of regular advertising campaigns are all heralding a new era of branding and marketing activities from the hospitals themselves.
In this article we aim to explore some of the ‘claims, RTBs (reasons to believe) that hospitals are using in their adverts to market themselves.
Nova Medical Centre is a chain of daycare surgical centres established in 2009 with its first centre in Koromangala, Bangalore. It has since expanded to other cities like Chennai, Delhi, and Mumbai. Each centre partners with 35-40 renowned surgeons. Nova provides over 700 surgical procedures including gynecology, urology, plastic surgery, and more in a minimally invasive and cost effective manner. Patients are typically discharged within a day. The document recommends developing a strong brand identity and effective communication strategy to increase patient enrollment by 30% and establish Nova as a preferred brand over competitors in the healthcare market.
22.marketing strategies health care servicesPankaj Soni
The document discusses marketing strategies for health care and wellness services. It explains that trust, experience, and recommendations play important roles in customer decisions for health care. The document also outlines various marketing strategies like segmentation, targeting, positioning, advertising, and ensuring differentiation. It provides an example of Reliance Retail's wellness format that offered products, optical services, pharmacy options, and linked health insurance benefits to encourage customer spending.
Milestones provides insights, professional trainings, consultancy and solutions in any stage of your business development. The impact can be milestones as your wise decisions that will endure your business success in the future.
Internationally recognized as a high quality and trustful partner in:
1. Marketing Research
2. Business Consulting
3. Professional Training
4. PR & Communication
This document provides an overview of consumer behavior related to health care products in India. It begins with definitions of health, healthy individuals, and health products. It then discusses the importance of a healthy lifestyle in India and common health practices like exercise, nutrition, and stress reduction. The document also covers consumer behavior theory and how marketing can influence purchasing decisions. It notes that India has over 1500 health care companies and discusses the potential challenges of competition from foreign firms.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
Hospital Marketing - Messaging Trends- new era of branding and marketing acti...connectingdots
Emergence of medical marketing consultants, MBA courses in hospital management, the beginning of regular advertising campaigns are all heralding a new era of branding and marketing activities from the hospitals themselves.
In this article we aim to explore some of the ‘claims, RTBs (reasons to believe) that hospitals are using in their adverts to market themselves.
The marketing plan proposes an app called iNsta PG that provides information on paying guest (PG) accommodations and stores near colleges in major Indian cities. It aims to target the large number of college students who need accommodation by listing details of over 8 PG homes near each of the hundreds of colleges. The app will also list nearby grocery stores, bookstores, and other general stores to collaborate with. The plan details the target customer needs, competitors with less informative apps, and strategy to initially price the app at $1.99 to target less price sensitive early adopters. The goal is to gain 300,000 downloads in the first year and reach profitability within 3 years of launch.
This document provides a descriptive analysis of data collected from 331 respondents regarding their perceptions of coffee bars. Some key findings include:
1) The sample consisted of 51.7% male and 48.3% female respondents, with 80% between the ages of 21-32.
2) When it comes to beverages, there was an equal preference for hot and cold drinks. Coffee was the most preferred hot beverage.
3) Around 45% of respondents preferred to have coffee at coffee bars, while 33% preferred home.
4) The most common frequency of visiting a coffee bar was reported as 3 times per month, by 27.8% of respondents.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
22 Buerano Karla Kristine Marketing PlanKai Buerano
1. Step Up's primary target market is children with developmental disabilities who need interventions to achieve independence.
2. The clinic has competitors like Medical City and St. Luke's but positions itself as the only pediatric clinic that offers an inviting play area and easy access to other services.
3. Step Up aims to gain market share in Metro Manila and Region IV-A by providing affordable yet excellent care and appealing to children's needs through promotions like events and advertisements.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
This document discusses marketing research and the marketing research process. It provides details on the 6 steps of the marketing research process: 1) defining the problem and objectives, 2) developing a research plan, 3) conducting primary and secondary research, 4) analyzing the data, 5) communicating the findings, and 6) implementing recommendations. Various research methods are described such as surveys, experiments, observations, and focus groups. Considerations for effective sampling, research instruments, and contacting participants are also outlined.
ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded its operations in Middle east and started to provide full report analysis to the clients worldwide. Analysis me continuously provide the global clients with their needs from middle east markets , covering all the quantitative , qualitative , media , opinion poll , ad hoc studies and desk research.
CRYOBANKS REPORT STEM CELL AWARENESS IN PUNETanya Bhalla
This document provides an overview of Cryobanks International India, a stem cell banking company. It discusses the company's management team and various products and services offered. Key points include:
- Cryobanks International India is a joint venture that provides umbilical cord blood stem cell processing and storage.
- The company follows international standards and certifications to ensure high quality processing and storage.
- It has expanded operations to several countries in Asia and Africa through joint ventures.
- Products include private and public stem cell banking from umbilical cord blood as well as stem cell banking from cord tissue.
- The stem cell industry is projected to grow significantly in coming years based on potential medical applications
This document outlines chapter 19 of the textbook "Marketing Management: An Asian Perspective, 6th Edition". The chapter discusses personal communications in marketing, including direct marketing and personal selling. It covers topics such as direct mail, catalog marketing, telemarketing, interactive marketing, and issues around personal data privacy. It also provides examples of direct marketing practices in Asia and how companies have adapted techniques to local cultures and business environments.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Medica Companion is a mobile application that aims to improve the healthcare experience. It will facilitate staff interactions and coordinate activities across over 2,500 cities and 25,000 pin codes. The application addresses major concerns for healthcare organizations like wait times, staff shortages, and patient safety. It allows remote patient monitoring, scheduling, and access to medical records. The application development will consider user interface design, features like notifications and prescriptions, and marketing through the app stores and promotions. The startup is seeking funding through bootstrapping, government programs, bank loans, and crowdfunding. The team consists of 5 members with expertise in various healthcare domains.
The document discusses marketing strategies for the "silver-haired" or senior consumer segment in Asia. It finds that 77% of multinational companies surveyed in Asia do not currently have a marketing strategy targeted at consumers aged 50 and older, though 35% recognize a need for one in the next 3-5 years. Industries like healthcare are seen as benefiting most from growth in the silver market. The document provides case studies of companies employing successful silver marketing strategies in Asia and identifies issues companies face in developing such strategies.
Mba monograph13 0412_marketinganoptometricpracticeHossein Mirzaie
This document provides recommendations for optometric practices to develop effective marketing strategies. It recommends that practices create an annual marketing plan with goals and budgets. The plan should include strategies to market to existing patients during visits, such as communicating the value of annual eye exams and the practice's services. It also recommends ways to market to new patients through brochures, signage, and external advertising. Effective marketing, planning, and patient recall systems can increase annual revenue and attract new patients.
How to Master Social Media for your Healthcare MarketingHealthcare Success
How to build your reach and measure your results
How to identify the best way to connect with patients through Twitter and Facebook
How to gain exposure for your practice through social media
Essential Elements of a Digital Strategy for the Launch of a New Product Anup Soans
Inside this Issue
1. Revive Pride in the Professions by K. Hariram
Less talk and more action is needed to attract, nurture and retain talent in pharma sales.
2. Ask an Expert: What are the Essential Elements of a Digital Strategy for the Launch of a New Product by Salil Kallianpur
3. Indian Pharma’s Image Problem by Noumaan Quereshi
Doctors are not pharma’s only customers and pharma needs to reach out to the broader community of stakeholders and win their trust.
4. Performance – the Unknown Creature by Hanno Wolfram
Performance KPIs need to be well-defined and unambiguous or else they lose their power to drive outcomes and affect change
5. Prof. Hattangadi’s Fantastic Journey in Pharma Brand Management interview with MedicinMan
Prof. Vivek Hattangadi’s incredible journey from cycle-cart salesman to to an author, professor and industry mentor
6. Dear MedicinMan
Answers to your queries on career and work-related issues answered by MedicinMan’s expert panel
7. Seen on Facebook
Interesting discussions on the social media
8. 9 Talent Management Challenges by K. Hariram
Brief from the 2014 OPPI Summit on “Attracting, Developing and Retaining Talent”
9. Tête-à-tête with Ameesh Masurekar at the Marketing Excellence Awards Ceremony 2014
Ameesh spoke to MedicinMan on the sidelines of the Awards and shared his thoughts on the awards and the future of the industry
Online Retail Bank aims to be the one-stop shop for as various financial services as possible on behalf of retail customers. Online Retail Bank has extended a criteria-based marker system which is simple and effective in estimating a wide range of diverse financial industries on their financial impact. Only financially sensible/performing financial industries are evaluated, guarantee that its recommendations make both financial and retail sense.
This document provides contact details for three members of the team "Devil's Advocate" from NMIMS, Mumbai: Ashwin Jain, Mayank Agrawal, and Harsh Tewari. It also lists various YES Bank services that could potentially help fintech startups, such as investment banking solutions, trade finance services, collections management, payables management, API banking, structured finance, channel finance, term lending, YES Pay digital wallet, YES Sambhav financing for SMEs, and YES Suyog financing for SMEs. The document discusses how these services could assist with transactions, advisory services, POS systems, expense management, faster decision making, managing financial transactions, growth financing, easier founder
A successful generic product starts with understanding consumer needs and brand value. On November 4-7 in Singapore, IBC will host the 9th Annual Generics Asia 2014, Asia’s longest running Generics conference, to help you and your organization understand how to incorporate marketing and partnership into your business strategy.
The key topics to be covered at the event include:
Regulatory Update and Accelerating Access to New market
o A panel of experts from Philippines Chamber of Pharmaceutical Industry, Actavis, Hovid and Pfizer
Building Brand Awareness and Delivering New Products with a Cost Effective Strategy
o Allan Marx Ancheta, Director Business Development and Strategy, Commercial Innovation and Alliance, Merck
Managing Sale Force Effectiveness and Innovative Channels for Generics Products
o Marvin Biliwang, Commercial Effectiveness Director, Takeda Pharmaceuticals
Establishing Partnerships to Add Value and Build Market Share
o Philip Cox, President Director, PT Takeda Indonesia
Innovative Models and Super Generics for Prolonging Product Life Cycles
o Dr. Shirish Kulkarni, Senior Vice President, Formulation Development, Sun Pharmaceutical
This document summarizes a study on consumer buying behavior towards Samsung mobiles in Coastal Andhra Pradesh, India. The study aimed to determine factors influencing consumers' decisions to purchase Samsung phones and their brand loyalty. A sample of 100 consumers in Vijayawada and Guntur cities were surveyed. The findings showed that smartphone capabilities supporting daily life and jobs, reasonable prices, and high quality were key factors. The study provided suggestions for Samsung such as expanding rural markets, innovative features for youth, and opening more service centers to improve customer satisfaction.
This document discusses branding and brand equity from an Asian perspective. It provides an overview of key branding concepts and models for measuring brand equity, including the Brand Asset Valuator model, BrandZ model, and Brand Resonance model. The document also examines challenges and strategies for building Asian brands globally, and outlines factors that marketers should consider when developing brand elements and building brand equity through marketing activities and associations.
Empowering Students to Pursue Their Career Goalsazcteleads
1) The document discusses empowering students to pursue their career goals through career and technical education (CTE). It provides an overview of CTE, discussing how CTE prepares students for both college and careers through hands-on learning and internship opportunities.
2) The document highlights common myths about CTE, such as it only being for non-college bound students or that it does not build academic skills. It dispels these myths by presenting facts about high rates of CTE students enrolling in postsecondary education and how CTE blends academic and technical skills.
3) School counselors are identified as the most trusted messengers to provide information about CTE opportunities to students and parents. The document
Best Practices in Graduate Recruitment Webinar.pptxmelissaabache
The document provides best practices for graduate program recruitment. It discusses the importance of having a strategic recruitment plan to navigate challenges and maximize results. Key aspects to address include: targeting the right student profiles; using various digital and in-person outreach methods; communicating early and often to prospective students about important factors like cost, career outcomes, and academics; and continuously measuring success to improve recruitment efforts over time.
The marketing plan proposes an app called iNsta PG that provides information on paying guest (PG) accommodations and stores near colleges in major Indian cities. It aims to target the large number of college students who need accommodation by listing details of over 8 PG homes near each of the hundreds of colleges. The app will also list nearby grocery stores, bookstores, and other general stores to collaborate with. The plan details the target customer needs, competitors with less informative apps, and strategy to initially price the app at $1.99 to target less price sensitive early adopters. The goal is to gain 300,000 downloads in the first year and reach profitability within 3 years of launch.
This document provides a descriptive analysis of data collected from 331 respondents regarding their perceptions of coffee bars. Some key findings include:
1) The sample consisted of 51.7% male and 48.3% female respondents, with 80% between the ages of 21-32.
2) When it comes to beverages, there was an equal preference for hot and cold drinks. Coffee was the most preferred hot beverage.
3) Around 45% of respondents preferred to have coffee at coffee bars, while 33% preferred home.
4) The most common frequency of visiting a coffee bar was reported as 3 times per month, by 27.8% of respondents.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
22 Buerano Karla Kristine Marketing PlanKai Buerano
1. Step Up's primary target market is children with developmental disabilities who need interventions to achieve independence.
2. The clinic has competitors like Medical City and St. Luke's but positions itself as the only pediatric clinic that offers an inviting play area and easy access to other services.
3. Step Up aims to gain market share in Metro Manila and Region IV-A by providing affordable yet excellent care and appealing to children's needs through promotions like events and advertisements.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
This document discusses marketing research and the marketing research process. It provides details on the 6 steps of the marketing research process: 1) defining the problem and objectives, 2) developing a research plan, 3) conducting primary and secondary research, 4) analyzing the data, 5) communicating the findings, and 6) implementing recommendations. Various research methods are described such as surveys, experiments, observations, and focus groups. Considerations for effective sampling, research instruments, and contacting participants are also outlined.
ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded its operations in Middle east and started to provide full report analysis to the clients worldwide. Analysis me continuously provide the global clients with their needs from middle east markets , covering all the quantitative , qualitative , media , opinion poll , ad hoc studies and desk research.
CRYOBANKS REPORT STEM CELL AWARENESS IN PUNETanya Bhalla
This document provides an overview of Cryobanks International India, a stem cell banking company. It discusses the company's management team and various products and services offered. Key points include:
- Cryobanks International India is a joint venture that provides umbilical cord blood stem cell processing and storage.
- The company follows international standards and certifications to ensure high quality processing and storage.
- It has expanded operations to several countries in Asia and Africa through joint ventures.
- Products include private and public stem cell banking from umbilical cord blood as well as stem cell banking from cord tissue.
- The stem cell industry is projected to grow significantly in coming years based on potential medical applications
This document outlines chapter 19 of the textbook "Marketing Management: An Asian Perspective, 6th Edition". The chapter discusses personal communications in marketing, including direct marketing and personal selling. It covers topics such as direct mail, catalog marketing, telemarketing, interactive marketing, and issues around personal data privacy. It also provides examples of direct marketing practices in Asia and how companies have adapted techniques to local cultures and business environments.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Medica Companion is a mobile application that aims to improve the healthcare experience. It will facilitate staff interactions and coordinate activities across over 2,500 cities and 25,000 pin codes. The application addresses major concerns for healthcare organizations like wait times, staff shortages, and patient safety. It allows remote patient monitoring, scheduling, and access to medical records. The application development will consider user interface design, features like notifications and prescriptions, and marketing through the app stores and promotions. The startup is seeking funding through bootstrapping, government programs, bank loans, and crowdfunding. The team consists of 5 members with expertise in various healthcare domains.
The document discusses marketing strategies for the "silver-haired" or senior consumer segment in Asia. It finds that 77% of multinational companies surveyed in Asia do not currently have a marketing strategy targeted at consumers aged 50 and older, though 35% recognize a need for one in the next 3-5 years. Industries like healthcare are seen as benefiting most from growth in the silver market. The document provides case studies of companies employing successful silver marketing strategies in Asia and identifies issues companies face in developing such strategies.
Mba monograph13 0412_marketinganoptometricpracticeHossein Mirzaie
This document provides recommendations for optometric practices to develop effective marketing strategies. It recommends that practices create an annual marketing plan with goals and budgets. The plan should include strategies to market to existing patients during visits, such as communicating the value of annual eye exams and the practice's services. It also recommends ways to market to new patients through brochures, signage, and external advertising. Effective marketing, planning, and patient recall systems can increase annual revenue and attract new patients.
How to Master Social Media for your Healthcare MarketingHealthcare Success
How to build your reach and measure your results
How to identify the best way to connect with patients through Twitter and Facebook
How to gain exposure for your practice through social media
Essential Elements of a Digital Strategy for the Launch of a New Product Anup Soans
Inside this Issue
1. Revive Pride in the Professions by K. Hariram
Less talk and more action is needed to attract, nurture and retain talent in pharma sales.
2. Ask an Expert: What are the Essential Elements of a Digital Strategy for the Launch of a New Product by Salil Kallianpur
3. Indian Pharma’s Image Problem by Noumaan Quereshi
Doctors are not pharma’s only customers and pharma needs to reach out to the broader community of stakeholders and win their trust.
4. Performance – the Unknown Creature by Hanno Wolfram
Performance KPIs need to be well-defined and unambiguous or else they lose their power to drive outcomes and affect change
5. Prof. Hattangadi’s Fantastic Journey in Pharma Brand Management interview with MedicinMan
Prof. Vivek Hattangadi’s incredible journey from cycle-cart salesman to to an author, professor and industry mentor
6. Dear MedicinMan
Answers to your queries on career and work-related issues answered by MedicinMan’s expert panel
7. Seen on Facebook
Interesting discussions on the social media
8. 9 Talent Management Challenges by K. Hariram
Brief from the 2014 OPPI Summit on “Attracting, Developing and Retaining Talent”
9. Tête-à-tête with Ameesh Masurekar at the Marketing Excellence Awards Ceremony 2014
Ameesh spoke to MedicinMan on the sidelines of the Awards and shared his thoughts on the awards and the future of the industry
Online Retail Bank aims to be the one-stop shop for as various financial services as possible on behalf of retail customers. Online Retail Bank has extended a criteria-based marker system which is simple and effective in estimating a wide range of diverse financial industries on their financial impact. Only financially sensible/performing financial industries are evaluated, guarantee that its recommendations make both financial and retail sense.
This document provides contact details for three members of the team "Devil's Advocate" from NMIMS, Mumbai: Ashwin Jain, Mayank Agrawal, and Harsh Tewari. It also lists various YES Bank services that could potentially help fintech startups, such as investment banking solutions, trade finance services, collections management, payables management, API banking, structured finance, channel finance, term lending, YES Pay digital wallet, YES Sambhav financing for SMEs, and YES Suyog financing for SMEs. The document discusses how these services could assist with transactions, advisory services, POS systems, expense management, faster decision making, managing financial transactions, growth financing, easier founder
A successful generic product starts with understanding consumer needs and brand value. On November 4-7 in Singapore, IBC will host the 9th Annual Generics Asia 2014, Asia’s longest running Generics conference, to help you and your organization understand how to incorporate marketing and partnership into your business strategy.
The key topics to be covered at the event include:
Regulatory Update and Accelerating Access to New market
o A panel of experts from Philippines Chamber of Pharmaceutical Industry, Actavis, Hovid and Pfizer
Building Brand Awareness and Delivering New Products with a Cost Effective Strategy
o Allan Marx Ancheta, Director Business Development and Strategy, Commercial Innovation and Alliance, Merck
Managing Sale Force Effectiveness and Innovative Channels for Generics Products
o Marvin Biliwang, Commercial Effectiveness Director, Takeda Pharmaceuticals
Establishing Partnerships to Add Value and Build Market Share
o Philip Cox, President Director, PT Takeda Indonesia
Innovative Models and Super Generics for Prolonging Product Life Cycles
o Dr. Shirish Kulkarni, Senior Vice President, Formulation Development, Sun Pharmaceutical
This document summarizes a study on consumer buying behavior towards Samsung mobiles in Coastal Andhra Pradesh, India. The study aimed to determine factors influencing consumers' decisions to purchase Samsung phones and their brand loyalty. A sample of 100 consumers in Vijayawada and Guntur cities were surveyed. The findings showed that smartphone capabilities supporting daily life and jobs, reasonable prices, and high quality were key factors. The study provided suggestions for Samsung such as expanding rural markets, innovative features for youth, and opening more service centers to improve customer satisfaction.
This document discusses branding and brand equity from an Asian perspective. It provides an overview of key branding concepts and models for measuring brand equity, including the Brand Asset Valuator model, BrandZ model, and Brand Resonance model. The document also examines challenges and strategies for building Asian brands globally, and outlines factors that marketers should consider when developing brand elements and building brand equity through marketing activities and associations.
Empowering Students to Pursue Their Career Goalsazcteleads
1) The document discusses empowering students to pursue their career goals through career and technical education (CTE). It provides an overview of CTE, discussing how CTE prepares students for both college and careers through hands-on learning and internship opportunities.
2) The document highlights common myths about CTE, such as it only being for non-college bound students or that it does not build academic skills. It dispels these myths by presenting facts about high rates of CTE students enrolling in postsecondary education and how CTE blends academic and technical skills.
3) School counselors are identified as the most trusted messengers to provide information about CTE opportunities to students and parents. The document
Best Practices in Graduate Recruitment Webinar.pptxmelissaabache
The document provides best practices for graduate program recruitment. It discusses the importance of having a strategic recruitment plan to navigate challenges and maximize results. Key aspects to address include: targeting the right student profiles; using various digital and in-person outreach methods; communicating early and often to prospective students about important factors like cost, career outcomes, and academics; and continuously measuring success to improve recruitment efforts over time.
This is project on cause and effect diagram on low/high brand perception of colleges. For this project, we have also interviewed college students to understand this topic properly.
The webinar discussed Bloomfield College's brand development process, which included research through interviews, focus groups, and surveys. Key findings from the research informed the development of a brand promise - "Bloomfield College empowers bold and courageous students to write their own story and make an impact in the world." Visual identity concepts were tested and refined, leading to a brand manual to guide implementation across communications. The brand was launched through internal engagement and establishing brand storytellers to share the Bloomfield story.
I am ready to move forward pp wk 4 May 20 by Donna KinseyDonna Kinsey
The document discusses considerations for students deciding between college and career paths. It provides things to consider for college such as costs and financial aid options, and for careers such as interests, skills, and earning potential. The document then outlines skills needed for criminal justice careers and strategies for developing employability skills. Resources are provided to help with career and college research, resume building, and creating an action plan for transitioning to work or further education.
This document summarizes the advantages and disadvantages of coaching institutes in India. It notes that while coaching institutes provide guidance and help students prepare for exams, they have also proliferated and turned many students into "mugging machines" who lose their creativity and individuality. Some key disadvantages mentioned are that institutes exploit students financially, create robots instead of independent thinkers, and diminish self-learning. The document suggests that the government and parents should encourage a more well-rounded education system focused on each student's interests and abilities rather than only admissions to select colleges.
Upcea 2020 sola+r ketcham-identifying skills, knowledge and attitudes for s...gketcham
The document summarizes a discussion about the skills, knowledge, and attitudes needed for successful online leadership positions in higher education. It identifies common roles for these leaders, including vision/leadership, entrepreneurship, fiscal management, and instructional design. Barriers discussed include resistance to change from institutions and a lack of integration for online/continuing education leaders. Advice from colleagues includes gaining experience at different institutions, self-promotion, publishing, and networking to advance careers.
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College & Career Planning in STEM & Liberal Arts: Avoid loans, Get Scholarshi...H. M. Iftekhar Jaim
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a. Support to choose financially viable degrees to reduce the debt burden and maximize the return on investment as well as guide to adopt strategies to win scholarships and tuition waivers.
b.Facilitate graduates to secure career success by selecting the correct major.
c. Customize career options matching personal interests and backgrounds.
d. Promote STEM for national security and intellectual property protection and to create American jobs.
e. Create an equal opportunity for all people.
To learn more and reading interesting blogs and schedule a session with the author, please visit:
https://universalgraduateincome.com/
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Successfully Transitioning Special Education Students After High School sagedayschool
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What would be the advantage to students and graduates?
How would it look?
What are the challenges to this approach?
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Competitive Analysis: Noise Smartwatch
Overview
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Key Competitors
Amazfit (Huami):
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Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
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Weaknesses: Limited variety in smartwatch models.
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Samsung:
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Xiaomi:
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Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
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Product Features Comparison
Noise Smartwatches:
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Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
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Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
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Garden city college – brand communication strategy
1. Garden City College
Brand & Communication Strategy Recommendation
Presentation by Percept IBD on 1st April 2011
2. • We had expressed our keen interest to partner GCC in all the brand
communication requirements
• During our earlier interaction, we had showcased our credentials and our expertise
in handling brands across categories and consumer segments
• While discussing about the communications done in the past and plans for the
future, we as an agency had suggested to come up with proactive creative and
brand strategy
• The reason being, we didn’t want to constraint our thought flow at this point of
time and felt it may add a new perspective to the ongoing communication process
• So post this presentation, the challenge would be to integrate the existing and new
thoughts for better brand saliency
Background
3. Product Brief
• Established in 1997
• Offers Bachelor’s & Master degree courses in Computers, Fashion, Life Sciences,
Tourism, Management, Commerce, Law, Media Studies & Medical Faculty etc.
• Approved by Bangalore University, AICTE,NAAC & many more reputed institutions
• An ISO 9001:2008 certified institution.
• Students from all over the country and 68 foreign countries as well.
4. • Varied professional courses
• Best of Infrastructure
• Well equipped library
• Well maintained hostel & canteen facilities
• Medical support
• Transportation facilities
• An active placement cell
Product Benefits (students)
6. • Largest capitalized space in India with $30 billion of govt. spend (i.e 3.77% of GDP)
• Large network of 1 million schools, 18000 higher education Institute
• India’s education sector currently offers an estimated US$40 billion market, with a
potential 16% five-year CAGR
• About 45,000 Indian students spend a total of US$30 billion on overseas
education( ASSOCHAM’s projections).
• 71% literacy rate
• Govt. spend in the sector has gone up to Rs 34,000 crore
• But still the investments have not seen huge turn around interns of increasing
quality
Current Status of the Market/Sector
7. • CBSE’S class X board exams scrapped
• Govt. plans to get 100 percent FDI to the education sector
• MHRD plans to set up around 14 innovation universities (Ivy League, Yale, Harvard,
MIT will take part)
• India requires $400 billion in the education sector
Current Status…other stories
8. • Huge supply of private universities /colleges
• Quite a few of them like Amity, Rai University, Acharya Institute, CMR Group, SRM
etc are well established
• Unlike earlier times, when just few of them were known for their quality, at
present private universities across the country claim to provide quality education
• The top end institutes have similar fee structure
• While the competition amongst the institutes to attract students was getting
fierce, the news of the entry of the BIG 3!
Current Status… Competition
9.
10.
11.
12. Established (National )Players:
• High brand equity, therefore has bigger pull factor with students & their parents
• They have been around since long and have created strong brand identity
• Consistent advertising helps them generate strong recall
• They bring with them years of trust and heritage, hence better pull
• They will be present across geographies, more importantly in all metro markets
where the concentration of high net worth individuals is more
Competition Analysis
13. Local / Regional Players
• Unlike national institutes of repute, local educational institute provide lesser options vis
a vis course curriculum
• Comparatively lesser priced
• Lesser exposure to the professional world in terms project work/guest faculty from the
industry for students
• Job opportunities after the completion of the graduation again comparatively lower
Competition Analysis
14. How the future looks…
• Demand for qualitative education will continue to grow
• More and more specialization courses will be on offer
• Companies will start looking at hiring graduates rather than going to MBA
institutes to hire manpower at a higher cost
• Established players will continue to push the barrier, will continue expanding to
new markets and also offer industry specific course studies
• More and more international education institutes will establish themselves in India
• Students and parents will have enormous options to choose from
20. Strength
• Have been around for all most 15 yrs, hence familiarity
• Lot of options, as students can choose from a large number of course studies
• Best of Infrastructure
• Highly competent professors
• Best visiting faculties from the industry
• Lot of extra curricular activities for personality development
• Students from 68 countries
• International practice/exposure when comes to setting up the curriculum
21. • Not very high visibility compared to some other colleges
• Moderate top–of–mind awareness and hence moderate recall
• Target Group’s unfamiliarity with the Brand and its benefits
Weakness
22. • Demand for qualitative education on rise
• Rise in income level
• Well-informed parents/students looking for the best possible option even beyond
their city/state/country
• Parents/Students looking at a college which helps at an all-round growth and not
only course studies
• A country with 71% literacy rate has a long way to go before achieving its
objective, and getting quality education being most critical
Opportunities
23. • Other well established private institutions
• TG’s own perception/familiarity with a brand
• Friend’s and families recommendation
• Not being pro-active in up selling ourselves
Threats
24. To Sum UP…
• Create strong identity
• To create brand preference and get to the top of the consideration set
• Create exciting Brand / TG interaction
26. Defining TG (Demographic)
• The primary target audience: Parents & Students
- As it concerns the life of their kids, parents play an extremely dominant and
critical role
- As most of these students, by this time have either have not got admission into
professional courses like medicine, engineering or have chosen not to , they do play a
major decision making role as well
• Secondary TG: Relatives, Friends, College Professors etc
• SEC: B+ and above
• Age: Parents-45+, Students-16+
• Annual household income of Rs. 6 lacs & above
• Most cases family with one or two children
28. Want to send Kevin to a college where its not only studies but all round development
29. I want to see Clara as a banker,
which college do I send her for
a graduation in commerce
30. Steve didn’t get admission into medicine, I want him to pursue bio-chemistry and have
a great career….what are the best options?
31. Sowmya likes to pursue her graduation In
Bangalore or Mumbai, she believes
completing graduation from these cities help
her get a better job…I am happy with her
decision…now which college, that’s what is on
my mind
32. Sunny, Suhail are doing engineering….Reshma got admission in medicine…I want to do
my BSC in fashion design…where????
33. Suhana wants to do BBM…and she has been a
very shy child. As her mother I just want to
send her to a college where along with her
studies, she gets to work on developing her
personality ….may be a college where
students from all over the country come and
study
34. Want to pursue a career in electronic media…
where do I get an opportunity to do BA Journalism
35. I couldn’t get admission into medicine…
but would like to do my graduation in physiotherapy…
36. My brother works with Microsoft, I also would like to follow his footsteps. Instead of
going for an engineering degree, I would like to do my graduation in BCA and then
would like to pursue MCA…
37. Life Science…Genetics…I want to pursue a career in and want to work in the best of
research institutes of the world
61. • 40% of the students have heard about GCC
• More than half of the interviewed students aspire to join the colleges like
Christ Collge,National College and Vijaya College for their graduation programs
• 10% students expressed their willingness and keenness to join GCC
• 20% students feel that GCC is a good college to graduate and also has good
infrastructure and faculty
63. • How to create a position/remain on top of the consideration set
• How to create “Brand Saliency” that creates a positive impression among parents
and students alike
67. When we define the proposition as “Building ground for
success, we believe it has to be the all round growth of
students and not course studies alone
93. • As parents play the most critical role in decision making, talk to them
and establish emotional connect
• At the same time support our claim with rational benefits
• Make it look different from the regular ads and create its own
identity
• Make it look neat and not cluttered to get noticed & create an
international appeal
• Let the curiosity factor sets in
Rationale
97. • Bring in the student angle to connect emotionally with prospective students
• Make it look subtle but still larger than life (as communication works that way)
• Provide opportunity to generate immediate response
• Create a perception of “international pedigree” and “all-round growth”
Rationale
101. • Address the expectation/dream that all the students and their parents carry
• Showcase success in a subtle yet confident tone
• Create an emotional association with the decision makers and decision influencers
as well
• Create interesting stories with certain visual elements which is slice of life/real
• Pull response rather than push
Rationale
114. • Build GCC brand on the parameters of “finest training”
• Showcase the success brand GCC brings in for the students in their professional
careers in a subtle yet classy way
• Make brand GCC in terms of look, feel and appeal very distinct
Rationale
144. • Make it look international
• Make it appeal to both the Indian and International students
• As visual media creates the strongest of impression, leverage on it
• Use colors which are subtle ,appealing yet classy and international
Rationale
153. Blogs
An institution of many firsts.
Garden City College, Bangalore continues to be the destination of many firsts along with the best of
facilities, most other institutions of same category have not even thought of. Keeping in mind the
pivotal role the parents play in a child’s impressionable and formative years, GCC introduced web
interaction for parents. Because parents are the fraternity who know what is best for their wards. What
their children are capable of and how to help tap opportunities around them.
We are living in an age where competition is the order of the day. Students are facing immense pressure
from all sides due to this. Parents can assist to reduce this pressure on their children by being pro-active
in their stance. GCC expects this initiative from the side of parents when it made the website
interactive. Parents can visit the web to know their ward’s performance in the subjects.
To make fees payment hassle-free, GCC has come out with E-commerce payment gateway for the first
time in the segment. No more time consuming queues in front of the administrative office for students.
As part of its IT initiatives, GCC has introduced unique email ID for the students and a mailbox space of
5MB for each student. All labs in the college are upgraded with PC’s of the latest configuration.
154. Blog…Continues
With an extensive and rapidly expanding collection of electronic resources including
thousands of electronic journals and materials in audio-visual formats, the GCC Library
situated in a modern state-of-the-art building in the campus comprises a vast
collection of books in all subjects. Apart from this, there are large collections of print
and electronic reference materials. The library aims at tailoring services to the needs
of the users. And for the first time, GCC added professional volumes to the library with
additional facility of department libraries.
Continuous Campus Selection is being conducted by reputed corporate companies
from various sectors. The institution has, in the past decade, brought about
innovations that strengthened and built an incomparable ambience for learning. GCC
has always striven to stand apart, and counted among the trend-setters in the field of
education in the country. At GCC, no stone is left unturned in ensuring that quality
education is imparted with passion.
155. Face Book/You Tube
• On an average college going students spend 40 minutes a day on social networking
site, which is huge vis a vis some other conventional medium
• Use Facebook as a serious brand building tool
• Talk everything positive about the college i.e students performance in board
exams, events, placements etc to the prospective students
• Create a teacher-student team to answer prospective students queries
• Ask students to write blogs on the Facebook page as well
• Similarly, use You Tube for uploading corporate films, events, shows etc
156. Special Features in News Articles
• Extensively use PR as part of the brand building elements
• Tie Up with specialized education supplements like Education Times
• Also tie up with vernaculars at the regional/local level to create a brand entity for
specific column/article
• Implant stories on a fortnightly basis and talk about education sector in india
• Also utilize this vehicle to create a strong GCC brand
• These articles continuously can be used to talk about different courses on offer
157. Student Ambassadors
• No advertising can ever match positive ‘word of mouth marketing’ and who is
better than your own students
• Create a team of students representing the various regions/states of the country
• Train these students and make them visit their schools/colleges when they visit
their hometowns
• For a young student looking to get enrolled for a graduation course, and looking
for a good college to get enrolled, a senior of his college can always be a decision
influencer/a role model
• During this student interaction process, inviting alumni who are successful in their
respective career for an interaction with the prospective students will create a lot
of positivity around the brand
158. Tie-Up with Training Institute
• Training institutes across the country are breeding ground for students
• Students also choose to enroll in training institutes as they believe, those training
institutes are good enough to help them prepare better for the board
exams/future
• Hence, being associated with the training institutes to have the presence of brand
‘GCC’ will help the brand being the top of the consideration set
• To leverage on an opportunity like this, ask the professors of GCC to take classes
for a day on a particular subject
• This not only gives the students an opportunity to learn on the specific subject/s
but will allow them to interact with the brand
159. GCC Scholarship
• GCC-Scholarship would be a long term brand building strategy where the brand
will have an emotional connect with the TG
• All most like a test –marketing initiative, start running this program in a region/the
regions from where GCC gets maximum students
• Conduct a scholarship test in the city calling students over from various schools
• Select top 3 girls and boys students for a scholarship enrollment
• As part of the scholarship programme they can be given different options to
choose from i.e books other than course books/online guide to help them on their
studies
• The scholarship can be given for a year or so
• This scholarship can be conducted for students who are either in 10th or 11 th
standard
160. GCC Ref/Guide Book
• Could be the first of its kind, GCC Guide book to help students prepare better for
their exams
• The guide book to be used by students who follow CBSE/ICSE pattern across the
country
• These guide books not only to simplify the approach to course studies (i.e.
Mathematics, Physics, Chemistry etc.) but also help reduce stress by giving tips on
what to do/not do during or before board exams
• The guide book can also draw a roadmap for students on how to best utilize their
time while preparing for an exam
• A brand building activity like this will imbibe the brand in the minds of the
students for ever
173. Knowledge Societies
• The idea is to have all round growth for the students
• So when a student graduates from GCC, he/she not only goes out being
competent academically but in other aspects as well
• Knowledge Societies is all about creating societies with a group of students who
will represent a specific forum/subject i.e. science, information & technology,
history, politics, sports etc.
• Each of these societies will share information with students on new things on the
specific subjects, i.e new innovation in science,new records in sports etc
• To make this more interesting, there can always be competition among two
societies on a generic topic. For ex: competition between the science and
information & technology on sports based topics
174.
175.
176.
177.
178.
179.
180. GCC Comics Book
• More of a fun based exercise, where students can stretch the limits
• Ask students to come up with stories in the form of a cartoon character
• The best 10 stories of the month can be compiled in a book
• The stories could be what's happening in the campus to any other
• Felicitate students whose stories are shortlisted maximum times in a year in the
annual college event
181. GCC Cultural Club
• An initiative to make students from all over the country and different parts of the
world get to know each other
• Cultural club basically will give opportunity to students to present the culture of a
country/region/state to others
• The events can be a dance form to music to sports based activity to traditional
festival related activities
• This not only helps students being aware on various issues but also an initiative to
promote age old culture/tradition which slowly getting erased from the face of the
earth
183. GCC Blood Camp
• Tie –Up with a blood bank
• Get them to set up blood donation camps in the campus once in 2 months
• Imbibe the spirit of social service and awareness among the students from a very
young age
• Communicate activities of such nature in the external blogs
• To motivate students to participate, gift them t-shirts, caps etc.
• This activity also can conducted outside the campus for general public where
students can visit residences to spread the message of social service/blood
donation
• To spread awareness, let students wear ‘Blood Donation’ T-Shirts on a particular
day of the week
184.
185.
186. Educating the underprivileged
• The most subtle way of communicating to the world, GCC’s mission to impart
quality education
• And who better than the underprivileged
• Choose volunteers for the job
• Either conduct classes or tie up with an NGO to visit small villages and teach young
students
• Create a fund to supply books and notepads
• Create awareness on this initiative through blogs/Facebook and other social
forums
190. Since the Gardenia fest is a confluence of young talents from different social and
cultural background, we tried to give it a fresh and contemporary look to the identity.
New Gardenia logo options are packages of creativity, enthusiasm, inspiration and
vibrancy that youth embodies. Apart from these, with carefully placed circles the logo
portrays togetherness that makes one capable of venturing higher targets. Bright
colors in different hues portray liveliness and passion. Overall look and feel exhumes
festivity.
Rationale
198. GCC is an international brand catering to an audience spread world over. Since
the look and feel of the brand identity has a great role in brand presence and
recall, we suggest a couple of rebranding options. These logos portray a new-age
look and impregnates energy and freshness. They are very contemporary in
design. Great care has been taken to ensure the significance of the product that is
quality education is manifested in the right manner.
Rationale