LinkedIn is positioning itself as a full-funnel marketing platform that can help companies engage with professionals throughout the purchase funnel. It offers various products like display ads, sponsored updates, sponsored messages, and analytics to help marketers target audiences and measure results across awareness, consideration, and purchase stages. The platform aims to be relevant to professionals both on LinkedIn's site and elsewhere online, whether audiences can be identified or are anonymous, in order to build relationships and drive results for marketers.

1. The Growing Trend Towards
Full-Funnel Marketing
Olivier Legrand
APAC Head of Marketing Solutions
LinkedIn

3. All the world’s professionally
relevant knowledge resides in
the minds of our members
​- Jeff Weiner, CEO

4. Piyush Gupta
Group Chief Executive
Officer at DBS Bank
20,986 Followers
Sir Martin Sorrell
Founder and CEO of
WPP
191,312 Followers
Influencer content
YOU
Title
Company
Followers
Richard Branson
Founder at Virgin
Group
7,613,062 Followers
Larry Fink
Chairman and CEO at
BlackRock
436,694 Followers
Mike Smith
Chief Executive
Officer at ANZ
107, 104 Followers

5. Publishing
Platform

6. 1M
Posts
Publishing
Platform

7. 10K
Posts/day
Publishing
Platform

8. Be The Most Effective Platform For
Marketers to Engage With
Professionals

9. The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results

10. Be Relevant Early

12. Be Relevant On and Off Desktop

14. Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

16. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

17. Measure Your Relevance

19. THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS

20. Full-Funnel Marketing
Olivier Legrand
APAC Head of Marketing Solutions
LinkedIn