by prof. Derrick de Kerckhove (University of Toronto), presented at New Media Days, Katowice 2008, www.dninowychmediow.pl

1. Derrick de Kerckhove [email_address] Brainframes, digital technologies,and connected intelligence

2. The acceleration of innovation in the electric age

3. Mind enhancement technologies Internal External Hardware Software

4. Towards the “Objective Imaginary

6. Gottfredson 2002 Individual Effects Cognition important protection for good life Environmental toxin models +1 IQ point = +1.763% income (Schwartz), +2.094/3.631% (Salkever, m/f) Annual gain / IQ point US $55-65 billion 0.4-0.5% GDP Effects on schooling, participation rate, social costs Weiss 1998 claim 3 point IQ increase: Poverty rate -25% Males in jail -25% High school dropouts -28% Parentless children -20% Welfare recipiency -18% Out-of-wedlock births -15%

7. Technology and generations

8. The radio kid

9. The TV kid (hippie)

10. 1981 PC kids

12. Digital Native: screens, mind and literacy > 10 000 hours of videogames > 250 000 hours of emails and SMS > 10 000 hours on the cellular phone > 20 000 hours of television > 500 000 hours of advertising spots < 5 000 hours reading books

14. “ Wreading”

17. Our children are doing their homework socially, even though they’re being graded and tested as if they’r doing their work in isolation booths. But in the digital order, their approach is appropriate: memorizing facts is often now a skill more relevant to quiz shows than to life (David Weinberger, Everyting is miscellaneous, 2007).

21. New educational devices, though important, are not as central to tomorrow's schooling as are new roles for student and teacher. Citizens of the future will find much less need for sameness of function or vision. To the contrary, they will be rewarded for diversity and originality. Therefore, any real or imagined need for standardized classroom presentation may rapidly fade; the very first casualty of the present-day school system may well be the whole business of teacher-led instruction as we know it. (McLuhan, 1967)

22. (ipertestualità del pensiero cinese) Hypertextual intelligence

24. fields trees cloud sky climate lake water + locality, sensations, type of photography… The era of the tag

25. On the Internet every message is divided in small packets. A “packet” is a short sequence of data, with a protocol that contains an address and some administration to find its way via routers and switchers to its destination. Thus any message can finds its way as well as the order of its reconstitution thanks to a tag.

26. fields trees cloud sky climate lake water + locality, sensations, type of photography… So realistically, in the beginning was the tag, the unique address of the digital packet to make it available for the construction of images and the building of meaning from anywhere to anywhere for any given purpose. The tag is what allows to break down all the traditional categories and classifications and rebuild connections according to need, context and circumstances instead of forced environments of knowledge and design.

27. From the hierarchy of categories Clay Shirky

28. To links Clay Shirky

29. To interlinks Clay Shirky

30. To the disappearing of categories Clay Shirky

31. The web evolution Connections between people Connections between information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0 2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0 Web 4.0 Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0 Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web The Internet Social Web Web OS From Novak Spivack “ Making Sense of the Semantic Web” Cybrid Design & Bottom-up knowledge

34. Flickr

35. Flickr

36. 43 things

37. 43 things

38. Social bookmarking

39. Del.icio.us

40. « All things must pass through Internet » Pets Office Sanity Stores Home Vehicles I.D. Public Transportation RFID

41. hy-pertinence

43. A humble barcode

49. Hypertinent social tagging

52. You tube and My space can be used to product, remediate and disseminate sciences knowledge

53. This kind of environment that we have, an information environment, electrically programmed, turns the entire planet into a teaching machine, and it’s a man-made teaching machine. One of the results of the man-made environment becoming a teaching machine is that the audience becomes workforce (McLuhan, 1966).