GNGF - 2016 Mid Year Update
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Chris Homer and Justine Daley present on the changes in legal marketing during the first half of 2016. These tips will help grow your leads, protect your referrals, and advance your online marketing.
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GNGF - 2016 Mid Year Update
- 1. 2016 MID-YEAR UPDATE Chris Homer & Justine Daley chomer@gngf.com | justine@gngf.com @gngfound
- 2. @gngfound CHRIS HOMER & JUSTINE DALEY
- 3. @gngfound OUR BOOK Contributions from: AVVO Clio Fujitsu Book Link gngf.com/webinar-book/
- 4. @gngfound KEY CHANGES IN 2016 • Mobile search and traffic is continuing to increase • New ads in local search • Local 3 pack and even Google Maps app • Voice search is changing search behavior • Reviews are becoming more and more important • Facebook is growing • Backlinks are still king
- 5. @gngfound LET’S BREAK IT DOWN Protect your referrals • Reviews • Branded search • Attorney bio pages • Accurate directory information Grow your leads • Linkable content • Backlink acquisition • Answer cards • Content built for search
- 6. @gngfound TYPES OF SEARCH TERMS Branded (Protect Referrals) Law Firm of Daley & Homer Justine Daley Chris Homer Non-Branded (Grow Your Leads) Estate Planning Attorney Probate Attorney Real Estate Attorney
- 7. @gngfound THE FUTURE IS MOBILE *IDC Research Report 2013 have their phone on or near them for all but up to 2 hours of their waking day.79% reach for their smartphone immediately after waking up 62% say they can't recall the last time their smartphone wasn't next to them.25% Among smartphone owners age 18-44
- 8. @gngfound MOBILE TRAFFIC ON THE RISE • Body One • Body Two
- 9. @gngfound PROTECT REFERRALS - CONTENT • Body One • Body Two
- 10. @gngfound Firm Website Sitelinks Facebook Avvo Yelp & YP Birdeye
- 11. @gngfound SLIDE TITLE • Body One • Body Two Directory Listings
- 12. @gngfound KNOWLEDGE GRAPH • Body One • Body Two
- 13. @gngfound REVIEWS ARE IMPORTANT 2015 Survey: • 92% of consumers now read online reviews (vs. 88% in 2014) • 69% of consumers say a review must be written within 2-3 months to be relevant • Only 14% of consumers consider using a business that has a 1 or 2 star rating • 48% of consumers will visit the website after reading positive reviews
- 15. @gngfound LOCAL ADS AND THREE PACK • Body One • Body Two
- 16. @gngfound FACEBOOK DEMOGRAPHIC CHANGES • Kids leaving Facebook • Fastest growing demographic is adults ages 35-55 • Behavior is drastically changing
- 17. @gngfound FACEBOOK TRAFFIC ON THE RISE
- 18. @gngfound MARKETING SPEND BREAKDOWN • Paid ads • Google Ads • Avvo ads • Facebook paid ads • Brand protection • Directory listings • Social media • Review management 25% 55% 20% Marke&ng Spend Breakdown Paid Ads Organic Search Brand Protec7on
- 21. @gngfound GROW LEADS - VOICE SEARCH
- 23. @gngfound GROW YOUR LEADS - LINKABLE CONTENT
- 24. @gngfound SCHOLARSHIP • Body One • Body Two • Direct outreach to schools (.edu) • Scholarship websites • Social magnification • Tie into geo-location and industry • Cast a wide net
- 26. THANK YOU Chris Homer & Justine Daley chomer@gngf.com | justine@gngf.com @gngfound