The document discusses selecting and implementing social media strategies. It notes that over 1.5 billion people use social networks daily and $4.26 billion was spent on social media marketing in 2011. The document recommends establishing goals for social media use and focusing on customer engagement rather than just campaigns. It also suggests implementing tactics across multiple social media channels like Facebook, Twitter, YouTube and Pinterest to reach customers effectively.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
As social media programs grow, the need for a social media management system becomes evident for many companies. This paper dives into how to get buy-in for an investment in social marketing software, common challenges that can be overcome with an SMMS platform, and how to create a unique checklist of feature requirements based on your brand's social media goals.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Conversation impact social media measurement by irfan kamal and john bellJohn Bell
To help guide brands on social media spending decisions, Ogilvy’s global social media marketing group, 360° Digital Influence, has developed and introduced a
new business objective-driven model that provides a quantitative measurement framework for [social] media effectiveness—Conversation Impact.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
As social media programs grow, the need for a social media management system becomes evident for many companies. This paper dives into how to get buy-in for an investment in social marketing software, common challenges that can be overcome with an SMMS platform, and how to create a unique checklist of feature requirements based on your brand's social media goals.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Conversation impact social media measurement by irfan kamal and john bellJohn Bell
To help guide brands on social media spending decisions, Ogilvy’s global social media marketing group, 360° Digital Influence, has developed and introduced a
new business objective-driven model that provides a quantitative measurement framework for [social] media effectiveness—Conversation Impact.
10 Awesome Blogs From The Non-profit And Public SectorsGILSONjohn
Blogging is a great inbound marketing and public relations tool that can accomplish many objectives for your organization, such as:
- Provide important information to the public
- Establish thought leadership
- Connect and engage your community
- Provide a different perspective to your organization
- Drive search traffic to your website
Improving Public Relations and Media Outreach for Small businesses & Non-ProfitsNuVisions
NuVisions is a Public Relations company using a state of the art media database to reach 1.4 million media contacts, media outlets, bloggers and analysts. We save you 65% on your advertising budgets and increase sales 45%
http://www.nuvisionscg.com
Publicizing your business or non profit in today's worldDeluxe Corporation
A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
Secret #3 - Preparation and more Merchandising your PR
Advice on starting your own non-profit organization from someone who's in the muck.
Aaron Bramley used a pretty extensive metaphor to talk about starting his own non-profit organization called Lights. Camera. Help.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
There are 1.5 million non-profits with an estimated $2.6 trillion in assets. Some are huge operations including the United Way, Red Cross, American Cancer Society and the YMCA. Some lobby. Some compete against non-profits. They all compete against each other for donations. All face compassion fatigue, and many run into PR difficulties ... or worse (see Lance Armstrong and Livestrong). They may not be for profit and for the most part they are well respected, but they still need reputation and brand management in our 24-7-365 digital society.
21 stupid things that nonprofit marketers can stop doing, including bad attitudes, approaches, strategies, and tactics. Delivered as a live webinar on June 27, 2013 and available as a recording after July 2, 2013 at http://www.NonprofitMarketingGuide.com under "Freebies." Also see the Twitter stream with #npcommstupid and share your ideas there!
Prioritization 301: An Advanced Roadmapping Class for Product PeopleUpUp Labs
Veteran Product Person Bruce McCarthy's funny and insightful presentation on how to make fanboys out of all your stakeholders by using objective criteria to prioritize your requirements and drive consensus.
As seen at ProductCamp Boston, June 2012.
Visit www.reqqs.com/resources for a Scorecard template in Excel and information on Reqqs - The Smart Roadmap Tool for Product People.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
In today’s internet-driven society, social media platforms have become a key source of news and information.
Social Media Marketing Platform
1) Facebook marketing
2) Twitter marketing
3) Instagram marketing
4) Linkedin marketing
5) Snapchat marketing
6) YouTube marketing
BENEFITS OF SOCIAL MEDIA MARKETING-
- Online presence
- Higher rank
- Customer trust
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
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https://www.amazon.com/author/amazon.commarlinlsanders
In the digital age, where connectivity and communication thrive on the internet, social media has become an integral part of our daily lives. It's not just a platform for sharing photos and staying in touch with friends; it has also emerged as a powerful tool for businesses to connect with their audience and promote their products or services.
Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Surveys indicate that only 53% of the enterprises use social media as a part of their strategy and only half of these have an effective social media strategy in place.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
1. SOCIAL MEDIA SERVICES
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
www.nuvisionscg.com
Start
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
2. INTRODUCTION
www.nuvisionscg.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
3. Even a Cavemen Can Do it?
The concept of social media has
been around for ages – even
cavemen posted on each other’s
walls
The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
4. The Paradigm Shift
Phone Smartphone
Mail eMail
News eNews
Technology Shifting
Change the communication Channels
Socialize Social.net
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5. Don’t Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
6. Why the Urgency…
800 Million Number of active users on Facebook
200 Million New Facebook accounts in 2011
56% Customers more likely to recommend a brand once fan on FB
30% B2B marketers spending yearly $1m+ on social media
34% Marketers who generated leads using Twitter
33% Marketers that say FB is critical/ important to their business
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
7. Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
8. It’s Viral
Social media is word-of-mouth on
steroids
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9. ABOUT US
www.nuvisionscg.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
10. Who We Are
Consulting We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
Customization We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Facebook, Twitter, YouTube and
other social media outlets to ensure your business maximizes its
reach via multiple channels.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
11. CUSTOMIZED STRATEGY
www.nuvisionscg.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
12. Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
13. Social Media is Free
Time Financial
Effective Social Media
Investment Investment
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
14. Initial Planning
It is essential to establish a vision for your social media marketing strategy and
determine desired outcomes in order to create an effective campaign and
choose the correct outlets
Customer
Uses Channels Revenues
Service
What will you use Will it be just another Will you use it for real- Will the goal strictly be
social media for? marketing channel? time customer to directly generate
service? revenues?
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
15. The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term
social media strategy. If your strategy adds real value to the lives of customers then you will retain them.
People Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Engagement Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
16. Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Facebook Twitter YouTube Pinterest
Most businesses have Some use a maximum Rarely are tactics This new hot social
none of the above of 1 or 2 channels such as SEO videos media channel results
implemented in optimal results
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
17. Promote Social Media
Table-tops on-site at your
business promoting your
social media
Discounts for customers
who become fans on
Facebook or Twitter followers
The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
18. Implementation & Optimization
Implement Measure Optimize
Implement methods on- Monitor your return on Use analytical tools to
site to drive customers to investment via various reassess your social
your social media content key performance media campaign and
and convert them into indicators: implement new strategies
subscribers and 1. Sales/revenues in order to improve your
contributors 2. Number of referrals return on investment
3. Total marketing costs
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
20. Facebook Facts
700 Billion Minutes a month spent on Facebook
20 Million Applications installed per day
48% Young people who get their news via FB
250 Million People interacting with FB per month from outside the site
93% Adult US internet users on FB
1 in 8 Online minutes spent on FB
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
21. What’s Your Market?
48% 18-34 year olds check FB when they wake up
28% 18-34 year olds check FB before even getting out of bed
30%+ Percent of user base that is 35+
18-24 Age of the core segment
74% Year-on-year growth of the core segment
98% 18-24 year olds accessing social accounts monthly
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
22. The Benefits
Posts build awareness Shared events
Comments increase hype Improved Google ranking
Likes build credibility Market offers/coupons
The benefits of a targeted and effective
Fan Page following campaign are many and reach far beyond Integrate with mobile
direct revenue generation
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
26. Next Steps
How to Build Your Strategy
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts
6. Integrate FB on your mobile landing page
7. Manage the campaign over the long-term
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
28. Twitter 101
Twitter is a communication tool to
interact with people around the world
by doing one of the following:
Sending people public short
messages
Sending a specific person a public
short message
Sending a person a private short
message
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
34. Why Twitter
Tweets per day
340,000,000
Active Users
140,000,000
Users who follow their
67% favorite brand on Twitter
Source: www.twitter.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
35. Twitter for Your Business
Dell’s sales
increased by $6.5
million over 2
years thanks to
Twitter followers
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
36. How to Use Twitter Effectively
Develop a social media brand and promote it
Interact with your customers
Figure out what people say about you
Hype up upcoming events or specials/discounts
Promote content or products you have created
Develop relationships with bloggers & journalists for
PR
Generate sales leads
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
37. How to Use Twitter
Marketing Lead Generation
Revenues
Customer
PR
Support
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
38. Next Steps
Step 1: Develop a Long-Term Twitter Strategy
Step 2: Personalize & Brand Your Profile
Step 3: Start Creating Value Adding Content via Tweets
Step 4: Find Businesses to Follow in order to Network
Step 5: Get Customers to Follow You
Step 6: Effectively Convert Followers via Promotions
Step 7: Expand & Engage Your Network
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
40. Pinterest 101
• Pinterest is a growing social
bookmarking site that allows users
to tag websites based on images
• Pinterest has experienced
explosive growth
• The site offers an opportunity to
target a different user base
• Companies are seeing
unprecedented traffic to their own
websites from Pinterest users
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
41. Why Pinterest
% that have
80% bachelor’s degrees
Midwestern Female Typical user
25-44 Typical age group
Pinterest offers the unique opportunity to target a market
that is difficult to reach via other social media channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
43. Next steps
Step 1: Develop a Long-Term Pinterest Strategy
Step 2: Create your page
Step 3: Start creating your boards while focusing on your brand
Step 4: Build a campaign via daily pins
Step 5: Follow users in target areas
Step 6: Pin relevant images from your website to drive traffic
Step 7: Continue with ongoing management
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
45. YouTube Strategies
Awareness Media SEO
Increase your brand’s Reach customers on your Include videos that are
awareness via videos that website via a media carefully crafted and
have the potential to channel that boasts optimized in order to
spread virally if branded higher conversion rates increase your ranking on
correctly and captivates interest search engines
more effectively
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
46. YouTube Buzz
15 Billion Videos streamed by
Americans every month
Year-over-year increase of
35% vs. 0.2% internet video viewing vs. TV
viewing
35 Hours Of video uploaded to
YouTube every minute
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
47. YouTube & Your Business
2 Billion Global video views per
week being monetized
10,000 YouTube partners
60 days > More video is uploaded in 2 months
than the 3 major US networks
Source : www.youtube.com
60 years: combined created in 6 decades
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
48. Next Steps
Step 1: Create a YouTube Strategy
Step 2: Create quality value-adding videos
Step 3: SEO to ensure customers can find them
Step 4: Brand your YouTube channel
Step 5: Use annotations to increase subscribers
Step 6: Post a bulletin
Step 7: Monetize via YouTube ads
Step 8: Connect to other social media outlets
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
49. CUSTOMIZED OFFERS
www.nuvisionscg.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
50. Our Special Offer #1
• Meet for a personalized Facebook
Facebook Offer strategy session
• Work with your business to develop
customized and targeted Facebook
campaigns including a fan page
• Continue with ongoing
management for long-term success
$600 up front & $400/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
51. Our Special Offer #2
• Meet for a personalized Twitter strategy
Twitter Offer session
• Develop a branded Twitter page
• Create value added content via an
automatic feed of tweets for the next 30
days
• Continue with ongoing management for
long-term success
$500 up front & $200/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
52. Our Special Offer #3
• Meet for a personalized YouTube
YouTube Offer strategy session
• Develop a branded YouTube page
• Develop three SEO optimized videos
• Integrate YouTube with your site
• Continue with ongoing management
for long-term success
$500 up front & $200/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
53. Our Special Offer #4
• Meet for a personalized strategy session
Pinterest Offer • Create your page and 5 boards
• Build a campaign via 3 pins per day
• Follow users in target areas
• Pin relevant images from your website to
drive traffic back to the main site
• Continue with ongoing management for long-
term success
$500 up front & $200/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
54. Bonus Offer
• Meet for a personalized strategy
Landing Page session on integrating social media
with mobile marketing
• Create your landing page integrating:
• Facebook
• Twitter
• YouTube
$300 one-time fee
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
55. Special Combined Offer
Total Value
$2400 & $1000/mo
24-Hour Special
$1100 & $800/mo
60-day money back guarantee if revenues do not increase significantly
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
56. Other special Offers
Google+, LinkedIn, and other
social media outlets
Mobile marketing campaigns
SEO services
Reputation management
Web development
And more…
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
57. We look forward to working with you on your
social media strategy
THANK YOU
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
10/2/2012 57