SlideShare a Scribd company logo
Social Intranet in een cognitief tijdperk
anders denken, anders doen
#NewWayToWork
IBM’s Vision of the Future of Workspace
Reynout van Adrichem Boogaert | Collaboration Specialist
Congres Intranet
#NewWayToWork
@reynoutvab | reynoutvab@nl.ibm.com
3/28/2017World of Watson 20163
3/28/2017World of Watson 20164
Wat doe je voor werk?
“It’s not information overload.
filter failure.” ― Clay Shirky
Harvard Business Review 2016
People spend about 80% of their workday
on meetings, phone calls, and emails -
leaving little time to get critical work done
Perfect storm
Cloud, mobile and social
12
Cognitive systems…
UNDERSTAND REASON
LEARN INTERACT
imagery, language, and
other unstructured data like
humans do.
by grasping underlying
concepts and forming
hypotheses to infer
and extract ideas.
With each data point and
interaction, they develop
and sharpen expertise.
They never stop learning.
With abilities to see, talk,
and hear, cognitive
systems interact with
humans in a relatable way.
13
Cognitive systems
are different.
Can make use of
virtually all data
They are not programmed, but pose
answers based on data and probability
Can support and
interact with humans
Expert Advisors
Understand your work
Learn over time
Offer answers and
insights
Personal Assistance
Prioritize work
Handle common tasks
Surface functions and
recommend actions based
on behavior
Our solutions have two essential cognitive elements
Workspace – Cognitive Assisted Collaboration
Cognitive Inbox
19
Vision Demo
Dan Misawa -
Cognitive Co-Creates with Me
Analyze
Tone
Recommend
Content
Recommend
People
20
3/28/2017World of Watson 201621
In 2020 50% millennials op de arbeidsmarkt
Connectie is de nieuwe standaard
Selectie van IBM Connections klanten
"Mensen besteden 80 procent van hun werkdag aan vergaderingen, telefoontjes
en e-mail, waardoor er weinig tijd over blijft het het essentiële werk gedaan te
krijgen.
Harvard Business review, 2016
 Redefine
 the way we work.
Samenkomen – Samenwerken - Innoveren
“ Speed is market share”
Adrian Cockcroft
#NewWayToWork
Social Business
omdat het socialer, slimmer en leuker
kan!
#NewWayToWork @leduit liane.duit@bnc.nl 06-52367010

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Congres intranet jaarbeurs

Editor's Notes

  1. https://medium.com/business-as-unusual/how-watson-work-aims-to-help-fulfill-the-promise-of-enterprise-collaboration-37bef4b9429a#.uwrsgy4gu Goedemiddag mijn naam is Reynout van Adrichem Boogaert ik ben een specialist die zich richt op hoe mensen samenwerken in een bedrijfs omgeving. From tech savy people to people savy technology It just works Great user interface Flashy design
  2. Op dit moment leven in een hele interessante tijden omdat we nu een punt aangekomen dat de problemen die we nu hebben met samenwerken de tijd aan kwijt zijn opgelost kunnen worden. De werkplek veranderd in hoog tempo. Steeds meer ligt de nadruk op kleine flexibele agile teams, waarbij specialisten hun kennis en kunde delen aan meerdere teams tegelijkertijd. Door de toename van de communicatie en het delen van informatie zien we dat email, sociale netwerken en document deel omgevingen de productivitieit en creativiteit niet meer groeit. Mijn verhaal gaat over een geeft inzicht waar de knelpunten zitten en hoe cognitieve werkplek kan helpen om de medewerker verder te helpen.
  3. Druk op je werk? Praatje met de buren, lekker gewerkt , ja lekker email inbox opgeschoond? Email forwarding business…. Email is toch niet je werk. Wat is uw werk? Maken van rapporten, marketingplan, communicatieplan opstellen, maar toch niet emailen? Creativiteit – nadenken – Think Wat we zien in de praktijk dat mensen daar geen tijd meer voor nemen of vrij voor kunnen maken.
  4. Email is net tetris, lege inbox, dan komt er vanzelf een nieuwe. Email is om te informeren, niet om te communiceren. In de loop van de tijd is email is verworden tot een tool van alles. Taken lijst, schutting tool, attachement verdeler. Daarnaast zijn er er de nodige document sharing tools bijgekomen, maar uiteindelijk…
  5. Nu, als we kijken naar de overload aan informatie die we vandaag de dag dagelijks dienen te verwerken en vooral ook als we onze mailbox openen na een verlofperiode dan denk ik dat velen onder ons hetzelfde gevoel hebben ’s morgens als de persoon op deze foto. – email, de sharepoint,de social feeds don’t work anymore Hoe vol is uw inbox als u een dag hier zit, laat staan twee weken op vakantie bent? 90% of the world’s data is generated over the last 2 year “It’s not information overload. It’s filter failure.” ― Clay Shirky Today’s collaboration tools weren’t designed to handle so much information- in fact, they often cause more interruption
  6. Twee: In a recent study of The IBM Institute of Business Value we saw that the time people spend in collaborative activities has increased by more then 50% in the last 2 decades. More then 50%!!! That is a lot. So, Collaboration solutions that support this become more and more important. People spend about 80% of their workday on meetings, phone calls, and emails, which leaves us little time to get the real critical work done. I don't know if you recognize that? Do you? I do in fact:-) 3M = managers, meetings, mails
  7. Naast de overvlloed aan email en informatie speelt er nog een probleem mee: concentreren op de taak. Uit onderzoek blijkt dat we ongeveer elke kwartier worden gestoord en daarna een kwartier nodig hebben om weer op taak kunnen focussen. Zelfs als we thuis werken is er altijd wel ergens een notification die af gaat. frequent interruptions can lead to more stress, errors in your work and require you to spend even more time – as much as 25 minutes – refocusing, can we really afford to be interrupted so many times? Verhaal in de ”zone” werken. Wanneer had u voor het zo voor het laatst zo een moment dat u zo in de flow zat? De uitdaging is dan ook: Hoe geeft je mensen de focus terug op het werk, tijd om creatie, innovatief en productief te zijn En uit eindelijk ook weer plezier in het werk krijgen, door Gebruikers gemak het zoeken en vinden van content en expertise te verbeteren
  8. En zoals ik al zei bij de introductie: het zijn hele interessante tijden. We zien dat nu een aantal elementen bijelkaar komen als een soort perfect storm.
  9. Generation tech Conversation From tech savy people to people savy technology Nieuwe generatie medewerkers. Niet alleen Y/Z generatie, maar iedereen. Door consumenten websites /apps kan iedereen op Facebook / Linkedin. Wie heeft er een handleiding gelezen? Ik niet. Daabij zien we dit gemak ook richting bedrijfs software gaat. Het kan niet zo zijn dat men op het werk met groene schermen werkt en in het weekend state of the art los gaat op internet IBM Design Thinking – Empathy/Inleven – Wat wil de gebruiker : voorbeeld: vaas 38% feel that outdated collaboration processes hinder their company’s innovation EMail als tool. cultuuur agile, scrum zzpers Cloud, mobile and social have changed the way people collaborate Things changed with the advent of cloud, mobile and social. The proliferation of social communication tools in the consumer space started to put pressure on vendors of enterprise collaboration software to adopt, adapt or get out. Then, as the so-called “Millennials,” a.k.a. the generation that became the main recipient of these new ways of interacting started to join the workforce, the pressure to provide more advanced tools became a force with the potential of changing the market like never before: 38% feel that outdated collaboration processes hinder their company’s innovation 82% believe that brainstorming meetings are effective 74% prefer to collaborate in small groups to generate big ideas Growth number of freelancers Frustrated by the lack of effective collaboration tools, they use their own (BYOC) Millennials are so far ahead of the collaboration curve that they have moved beyond BYOD (Bring Your Own Device) into a culture of BYOC (Bring Your Own Collaboration). Frustrated with the lack of formal collaboration tools they find on the job, they use their own—bringing Dropbox, Evernote, Asana, and join.me into the workplace, they feel empowered to use whatever tool they need whether IT provides it or not. Collaboration is second nature to these digital natives. They’ve grown up in a connected world and feel entitled to connectivity that stretches virtually around the world. At work, they expect to find something like the Skype/Snapchat world. If you watch kids today, you'll see that they're forever texting, connecting via Skype, sharing their content, and throwing documents back and forth; as a way to collaborate on homework assignments. The new workforce knows collaboration, needs to collaborate, and feels empowered to collaborate with anyone, anywhere. If they can’t collaborate, they leave—either to another company or off to do their own thing.
  10. So, let me introduce you to Cognitive systems and what the big difference is with traditional, or what we sometimes call rule based systems in somewhat more technical terms. Traditional systems are programmed to answer specific questions, based on the results of a logical sequence. So, if I ask for example what is the route to Utrecht, then they can provide me with a map with directions, because they can find the answer in th eir database or calculate the results by using coordinates and some program behind it to do that. They are depending on organized information to search trough. Analytics, which is by the way also part of CS can provide already insights into our data. Cognitive systems however, can turn this insight into knowledge. Cognitive Systems are fundamentaly different in 4 ways: 1. They can understand natural language. So, you can have a dialog with them, just as you would do with humans. Now, you can argue that there are also other systems like Google and Siri from Apple that can do that as well. However, Cognitive Systems can also understand or "read" not only structured and unstructered data, but also images, videos, etc... 2. Reason. Like traditional systems are rule based as explained, CS are probablistic. So, they will or can provide multiple answers with a probability factor, based on the context of the your question. 3. They use machine learning techniques to get better and provide better answers with each interaction. That is also why they will request feedback after providing an answer, so next time the answer is even more correct. 4. Interact: Like "humans" they can see (to be able to extract information from media like images and video) and can talk and hear. They can just not feel, because that would be scary right :-). That is maybe for a next version :-) So, today we see new types of business apear, so called COGNITIVE BUSINESSES, that HAVE SYSTEMS THAT CAN ENHANCE DIGITAL INTELLIGENCE EXPONENTIALLY.
  11. So, to summarize, as it is very important that you understand the fundamental concepts: Cognitive systems are different. They are not programmed, but pose answers based on data and probability. They can make use of virtually ALL data and also combine different types of data to come with the right answer, without the need for your IT organization to first structure the data and do a project of X amount of time, to be able to do something with the available data. And they can support and interact with humans in a natural way. The organizations that we see adapting Cognitive Systems, they combine traditional systems to provide analysis and insights and Cognitive systems to support decision making, using huge amounts of diverse data and probablistic results and interact more naturally with their business users and this at the speed of light. Watson searches millions of documents to find thousands of possible answers Collects evidence and uses a scoring algorithm to rate the quality of this evidence Ranks all possible answers based on the score of its supporting evidence
  12. We see this assistance showing up in the form of two new type of team members. Personal Assistants that help workers to prioritize work and will handle an increasing number of basic, but time consuming tasks, like responding to email, scheduling meetings, and even helping users to understand the best tone for communicating with others based on their personalities. So, this is like a very fast and efficient office assistant helping you any time when needed. Experts will be sources that are trained to provide answers or insights to workers on a particular topic. If you remember Watson playing Jeopardy, you get a sense of how this could work, but rather than answering general questions, we foresee a time when Watson experts will be able to answer question, or point users to additional sources, on a huge number of topics includes industry specific, role specific or general business sources.
  13. Ik kan me voorstellen dat u nu denkt hoe ziet het er uit. Dus Show me the money. Technologie laat de menselijke verbeelding tot leven komen
  14. Open Seamless Secure Cognitive
  15. Same thing happens here in the social world where I am able to have Watson understand the corpus of knowledge and share it socially.
  16. So this purple highlight is using natural language processing to find this repeatable collaborative pattern. This will set up a meeting based on the context of the email
  17. As with the previous example, Cognitive is embedded into the experience, sometimes in unseen ways, and in case of this Connections Wiki editor created by Ephox, Watson is a core capability that helps me find find social content, experts, and rich content from inside the Connections network and from the web. It bases recommendations based on the content I’ve already created and in this case I can drag a video into the right place in the content I’ve been authoring.